Star Necklace Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Star Necklace sales on Amazon US totaled 15,900 units in July 2026 (▼ 14.1% vs. the prior month), generating an estimated $187,867 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 75.5% of unit volume and 72.3% of revenue, while a typical listing is priced at $12.53. The keyword itself pulled 17,139 Amazon queries over the same period (▼ 19.9% MoM).
Zooming out to the 12-month window ending July 2026, the star necklace Top 50 moved 152,000 units and $1,647,808 in cumulative sales — an average of 12,667 units and $137,317 per month. Monthly throughput topped out at 22,300 units in December 2025 and dipped to 7,250 in January 2026, leaving the latest reading 33.1% higher than August 2025.
Star Necklace Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
15.9K
▼ 14.1% MoM
Monthly Revenue 2026/07
$187.9K
▼ 10.6% MoM
Top 10 Market Share 2026/07
75.5%
Star Necklace Market Share & Sales Concentration on Amazon US — July 2026
The most-sold star necklace listing on Amazon US in July 2026 is ASIN B0F4MW1PYD (Brand: CUEZIY), which sold 4,000 units at $9.99 apiece — equal to 25.2% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 12,000 units and $135,772 in July 2026 — 75.5% of unit volume and 72.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Star Necklace' on Amazon
July 2026
Is 75.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0F4MW1PYD
Dainty Silver Gold Necklaces for Women Cute Station Choker Simulated Diamond Necklace Simple Layering CZ Necklace Trendy Jewelry Gifts
4K
▲ 0.0%vs. prior month
$47.6K
latest month
12-month trend
B0CXJ5NB3K
SmileBelle Pearl Necklaces for Women, 18K Gold Choker
2K
▼ 50.0%vs. prior month
$17.7K
latest month
12-month trend
B0CQT437GR
Salircon 2 Pieces Silver Star Necklace Y2K Jewelry Set Grunge Necklace Kawaii Cute Necklaces Aesthetic Vintage Emo Jewelry
1K
▲ 0.0%vs. prior month
$9.5K
latest month
12-month trend
B0GK5N8D5Y
Dainty Layered Necklaces for Women Trendy
1K
▲ 42.9%vs. prior month
$12.8K
latest month
12-month trend
B0GYLCJYXK
Nackiy Shell Starfish Necklace for Women, Boho Beach Vacation Jewelry Gift
1K
▲ 11.1%vs. prior month
$13K
latest month
12-month trend
B0GC719343
XIXINI Layered Necklaces for Women, Dainty Gold Necklace Stack 14k Gold Plated Layering Pendant Necklace Set Simple Statement Gold Necklaces for Women Trendy Fashion Waterproof Gold Jewelry
800
▲ 0.0%vs. prior month
$9.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Star Necklace Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CUEZIY is the best-performing star necklace brand in July 2026, moving 4,000 units across 1 ASIN for 33.3% of Top 10 volume. SmileBelle follows with 2,000 units (16.7%), ahead of Salircon on 1,000 units (8.3%).
Volume is spread across 10 brands, with the top three holding 58.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.99 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CUEZIY
1 ASIN in Top 10
33.3%
Units
4K
Revenue
$47.6K
Avg. price
$9.99
B0F4MW1PYD
$9.99·★4.3·643 revsDainty Silver Gold Necklaces for Women Cute Station Choker Simulated Diamond Necklace Simple Layering CZ Necklace Trendy Jewelry Gifts
Units sold4K
SmileBelle
1 ASIN in Top 10
16.7%
Units
2K
Revenue
$17.7K
Avg. price
$8.99
B0CXJ5NB3K
$8.99·★4.4·1.7K revsSmileBelle Pearl Necklaces for Women, 18K Gold Choker
Units sold2K
Salircon
1 ASIN in Top 10
8.3%
Units
1K
Revenue
$9.5K
Avg. price
$9.99
B0CQT437GR
$9.99·★4.2·685 revsSalircon 2 Pieces Silver Star Necklace Y2K Jewelry Set Grunge Necklace Kawaii Cute Necklaces Aesthetic Vintage Emo Jewelry
Units sold1K
Trending Star Necklace Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0CRMFDRT7 leads positive momentum with ▲ 300.0% MoM growth on 400 units, with B0C9CB9Z2J close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CRMFDRT7
Made by Nami Gold Plated Starburst Necklace in Turquoise Coin Sterling Silver North Star Necklaces for Women
Price
$14.99
Rating
4.2
Reviews
146
Latest month sales
B0C9CB9Z2J
Sacina Layered Rhinestone Star Necklace, Gothic Emo Punk Grunge Y2k Necklace
Price
$13.99
Rating
4.3
Reviews
67
Latest month sales
B0CTCSB1CQ
Sacina Star Imitation-Pearl Choker, Star Necklace Y2k, Emo Grunge Y2k Necklace
Unlock to view ASIN details and product titles
Price
$15.99
Rating
4.5
Reviews
32
Latest month sales
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