Star Balloons Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Star Balloons sales on Amazon US totaled 33,350 units in July 2026 (▼ 5.4% vs. the prior month), generating an estimated $371,791 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.0% of unit volume and 62.4% of revenue, while a typical listing is priced at $10.18. The keyword itself pulled 12,396 Amazon queries over the same period (▼ 4.4% MoM).

Zooming out to the 12-month window ending July 2026, the star balloons Top 50 moved 369,650 units and $4,166,417 in cumulative sales — an average of 30,804 units and $347,201 per month. Monthly throughput topped out at 37,200 units in December 2025 and dipped to 21,450 in August 2025, leaving the latest reading 55.5% higher than August 2025.

369.6KTotal units sold · Last 12 months
$4.2MTotal revenue · Last 12 months
12.4K▼ 4.4% MoM
Monthly search volume
$10.18Avg. price · July 2026

Star Balloons Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales21.4K
Revenue$260.5K

2025/09

Sales29.9K
Revenue$349.4K

2025/10

Sales31.9K
Revenue$365.5K

2025/11

Sales33.8K
Revenue$378.7K

2025/12

Sales37.2K
Revenue$442.5K

2026/01

Sales30.2K
Revenue$346.3K

2026/02

Sales28.2K
Revenue$306.5K

2026/03

Sales30K
Revenue$323.2K

2026/04

Sales33.5K
Revenue$358.7K

2026/05

Sales24.9K
Revenue$282.2K

2026/06

Sales35.3K
Revenue$381.1K
33.4K

2026/07

Sales33.4K
Revenue$371.8K
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

33.4K

▼ 5.4% MoM

Monthly Revenue 2026/07

$371.8K

▼ 2.4% MoM

Top 10 Market Share 2026/07

63.0%

See the Top 10 ASINs driving 63.0% of sales

Star Balloons Market Share & Sales Concentration on Amazon US — July 2026

The most-sold star balloons listing on Amazon US in July 2026 is ASIN B0CZ918MZQ (Brand: Lutoys), which sold 5,000 units at $11.99 apiece — equal to 15.0% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.

The Top 10 ASINs account for 21,000 units and $232,160 in July 2026 — 63.0% of unit volume and 62.4% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Star Balloons' on Amazon

July 2026
ASINSIGHT Logo
63.0% Volume Share 21K units sold
62.4% Revenue Share $232.2K estimated
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Top 5 Volume Share breakdown

B0CZ918MZQ 15.0%
B07HG1KJGF 9.0%
B0CZSRYML8 9.0%
B08FTLNBZ1 6.0%
B0F2P6XFMC 6.0%
Others 55.0%
#1
Happy Birthday Party Decorations with Banner Balloons for Women | Happy Birthday Banner, Birthday Decor for Girls Women, Curtain Backdrop, Foil Heart Star Confetti Balloons, Hanging Swirls

B0CZ918MZQ

Happy Birthday Party Decorations with Banner Balloons for Women | Happy Birthday Banner, Birthday Decor for Girls Women, Curtain Backdrop, Foil Heart Star Confetti Balloons, Hanging Swirls

$11.99·★ 4.5·1.5K reviews
Monthly Sales

5K

▲ 25.0%

vs. prior month

Revenue

$56.1K

latest month

Monthly Trend

12-month trend

#2
Glitter Star Garland Banner Decoration, 130 Feet Bright Star Hanging Bunting Banner Backdrop for Engagement Wedding Baby Shower Birthday Christmas Party Decor (Gold)

B07HG1KJGF

Glitter Star Garland Banner Decoration, 130 Feet Bright Star Hanging Bunting Banner Backdrop for Engagement Wedding Baby Shower Birthday Christmas Party Decor (Gold)

$14.49·★ 4.7·6.3K reviews
Monthly Sales

3K

▼ 25.0%

vs. prior month

Revenue

$44.4K

latest month

Monthly Trend

12-month trend

#3
Silver Happy Birthday Balloons Banner Sign Mylar letter Party Decoration | Include Aluminum Foil Four、Five Pointed Star Suitable for Kids, Men, Women, Boys and Girls, Properly Stored and Reusable.

B0CZSRYML8

Silver Happy Birthday Balloons Banner Sign Mylar letter Party Decoration | Include Aluminum Foil Four、Five Pointed Star Suitable for Kids, Men, Women, Boys and Girls, Properly Stored and Reusable.

$5.88·★ 4.3·1.4K reviews
Monthly Sales

3K

▲ 0.0%

vs. prior month

Revenue

$17.5K

latest month

Monthly Trend

12-month trend

#4
100 Pack 12 Inch Bright Chrome Metallic Latex Helium Birthday Balloons | Perfect for colorful birthday parties, weddings, baby showers, Christmas and DIY balloon arch decorations

B08FTLNBZ1

100 Pack 12 Inch Bright Chrome Metallic Latex Helium Birthday Balloons | Perfect for colorful birthday parties, weddings, baby showers, Christmas and DIY balloon arch decorations

$9.98·★ 4.4·4.1K reviews
Monthly Sales

2K

▲ 0.0%

vs. prior month

Revenue

$19.3K

latest month

Monthly Trend

12-month trend

#5
12PCS Iridescent Round Foil Balloons 22" 15" 10" Large Holographic Balloon | Shiny Clear Ball Balloons for Birthday Wedding Folding Rainbow Under The Sea Mermaid Party Decorations

B0F2P6XFMC

12PCS Iridescent Round Foil Balloons 22" 15" 10" Large Holographic Balloon | Shiny Clear Ball Balloons for Birthday Wedding Folding Rainbow Under The Sea Mermaid Party Decorations

$14.99·★ 4.3·817 reviews
Monthly Sales

2K

▲ 0.0%

vs. prior month

Revenue

$29K

latest month

Monthly Trend

12-month trend

#6
Iridescent Shining Star Hanging Garland Iridescent Hanging Sparkling Star Streamer Glitter Bunting Banner Twinkle Backdrop for Wedding Baby Shower Birthday Christmas Decorations 40 Feet

B0D17PZZXS

Iridescent Shining Star Hanging Garland Iridescent Hanging Sparkling Star Streamer Glitter Bunting Banner Twinkle Backdrop for Wedding Baby Shower Birthday Christmas Decorations 40 Feet

$7.99·★ 4.7·396 reviews
Monthly Sales

2K

▲ 100.0%

vs. prior month

Revenue

$16K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Star Balloons Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Lutoys is the best-performing star balloons brand in July 2026, moving 5,000 units across 1 ASIN for 23.8% of Top 10 volume. Patelai follows with 3,000 units (14.3%), ahead of xiangsushijie on 3,000 units (14.3%).

Volume is spread across 10 brands, with the top three holding 52.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.88 to $14.49, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

23.8%
14.3%
14.3%
47.6%
Lutoys
Patelai
xiangsushijie
Other brands
1

Lutoys

1 ASIN in Top 10

23.8%

Units

5K

Revenue

$56.1K

Avg. price

$11.99

  • Happy Birthday Party Decorations with Banner Balloons for Women | Happy Birthday Banner, Birthday Decor for Girls Women, Curtain Backdrop, Foil Heart Star Confetti Balloons, Hanging Swirls

    B0CZ918MZQ

    $11.99·★4.5·1.5K revs

    Happy Birthday Party Decorations with Banner Balloons for Women | Happy Birthday Banner, Birthday Decor for Girls Women, Curtain Backdrop, Foil Heart Star Confetti Balloons, Hanging Swirls

    Units sold5K
2

Patelai

1 ASIN in Top 10

14.3%

Units

3K

Revenue

$44.4K

Avg. price

$14.49

  • Glitter Star Garland Banner Decoration, 130 Feet Bright Star Hanging Bunting Banner Backdrop for Engagement Wedding Baby Shower Birthday Christmas Party Decor (Gold)

    B07HG1KJGF

    $14.49·★4.7·6.3K revs

    Glitter Star Garland Banner Decoration, 130 Feet Bright Star Hanging Bunting Banner Backdrop for Engagement Wedding Baby Shower Birthday Christmas Party Decor (Gold)

    Units sold3K
3

xiangsushijie

1 ASIN in Top 10

14.3%

Units

3K

Revenue

$17.5K

Avg. price

$5.88

  • Silver Happy Birthday Balloons Banner Sign Mylar letter Party Decoration | Include Aluminum Foil Four、Five Pointed Star Suitable for Kids, Men, Women, Boys and Girls, Properly Stored and Reusable.

    B0CZSRYML8

    $5.88·★4.3·1.4K revs

    Silver Happy Birthday Balloons Banner Sign Mylar letter Party Decoration | Include Aluminum Foil Four、Five Pointed Star Suitable for Kids, Men, Women, Boys and Girls, Properly Stored and Reusable.

    Units sold3K

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