Stainless Steel Plates Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Stainless Steel Plates sales on Amazon US totaled 19,750 units in July 2026 (▼ 19.7% vs. the prior month), generating an estimated $458,042 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.7% of unit volume and 60.3% of revenue, while a typical listing is priced at $24.65. The keyword itself pulled 17,371 Amazon queries over the same period (▲ 3.1% MoM).

Zooming out to the 12-month window ending July 2026, the stainless steel plates Top 50 moved 204,150 units and $4,738,094 in cumulative sales — an average of 17,013 units and $394,841 per month. Monthly throughput topped out at 24,600 units in June 2026 and dipped to 11,400 in August 2025, leaving the latest reading 73.2% higher than August 2025.

204.2KTotal units sold · Last 12 months
$4.7MTotal revenue · Last 12 months
17.4K▲ 3.1% MoM
Monthly search volume
$24.65Avg. price · July 2026

Stainless Steel Plates Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales11.4K
Revenue$274K

2025/09

Sales13.3K
Revenue$323.6K

2025/10

Sales15.4K
Revenue$363.9K

2025/11

Sales15.8K
Revenue$370.8K

2025/12

Sales16.8K
Revenue$396.8K

2026/01

Sales19.8K
Revenue$460K

2026/02

Sales16.9K
Revenue$402.6K

2026/03

Sales18.9K
Revenue$421.8K

2026/04

Sales20.1K
Revenue$457.8K

2026/05

Sales11.4K
Revenue$253.6K

2026/06

Sales24.6K
Revenue$555.2K
19.8K

2026/07

Sales19.8K
Revenue$458K
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

19.8K

▼ 19.7% MoM

Monthly Revenue 2026/07

$458K

▼ 17.5% MoM

Top 10 Market Share 2026/07

57.7%

See the Top 10 ASINs driving 57.7% of sales

Stainless Steel Plates Market Share & Sales Concentration on Amazon US — July 2026

The most-sold stainless steel plates listing on Amazon US in July 2026 is ASIN B0DJQN32HM (Brand: Elk and Friends), which sold 2,000 units at $33.99 apiece — equal to 10.1% of every unit tracked in this report.

The Top 10 ASINs account for 11,400 units and $276,196 in July 2026 — 57.7% of unit volume and 60.3% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Stainless Steel Plates' on Amazon

July 2026
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57.7% Volume Share 11.4K units sold
60.3% Revenue Share $276.2K estimated
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Top 5 Volume Share breakdown

B0DJQN32HM 10.1%
B0DJQP3227 10.1%
B0DJVJQYQZ 5.1%
B07KS4TJZZ 5.1%
B0F9P92LJ7 5.1%
Others 64.6%
#1
Elk and Friends Kids/Toddler 7.8" Stainless Steel Divided Plate + Lid | 4pk | Suitable for Babies | Silicone Suction Sleeves | Lids Included | Dishwasher Safe | Baby Weaning Supplies

B0DJQN32HM

Elk and Friends Kids/Toddler 7.8" Stainless Steel Divided Plate + Lid | 4pk | Suitable for Babies | Silicone Suction Sleeves | Lids Included | Dishwasher Safe | Baby Weaning Supplies

$33.99·★ 4.7·1K reviews
Monthly Sales

2K

▲ 0.0%

vs. prior month

Revenue

$68K

latest month

Monthly Trend

12-month trend

#2
Elk and Friends Kids/Toddler 7.8" Stainless Steel Divided Plate + Lid | 4pk | Suitable for Babies | Silicone Suction Sleeves | Lids Included | Dishwasher Safe | Baby Weaning Supplies

B0DJQP3227

Elk and Friends Kids/Toddler 7.8" Stainless Steel Divided Plate + Lid | 4pk | Suitable for Babies | Silicone Suction Sleeves | Lids Included | Dishwasher Safe | Baby Weaning Supplies

$33.99·★ 4.7·1K reviews
Monthly Sales

2K

▲ 0.0%

vs. prior month

Revenue

$68K

latest month

Monthly Trend

12-month trend

#3
PandaEar 3 Pack Stainless Steel Baby Suction Plates, Divided Toddler Plate for Baby Led Weaning Supplies, Non-Slip Toddler Baby Feeding Set Dishwasher Safe (Blue/Green/Brown)

B0DJVJQYQZ

PandaEar 3 Pack Stainless Steel Baby Suction Plates, Divided Toddler Plate for Baby Led Weaning Supplies, Non-Slip Toddler Baby Feeding Set Dishwasher Safe (Blue/Green/Brown)

$16.16·★ 4.5·1.5K reviews
Monthly Sales

1K

▼ 66.7%

vs. prior month

Revenue

$17.4K

latest month

Monthly Trend

12-month trend

#4
Bialetti Stainless Steel Plate, Heat Diffuser Cooking Induction Adapter, Steel, 6 pints

B07KS4TJZZ

Bialetti Stainless Steel Plate, Heat Diffuser Cooking Induction Adapter, Steel, 6 pints

$25.79·★ 4.5·19.3K reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$26K

latest month

Monthly Trend

12-month trend

#5
EWFEN Stainless Steel Toddler Plate Set of 6, 9" Portion Control Plates Divided Plate for Adults Kids Balance Lunch, Non Slip | Unbreakable Toddler Baby Feeding Set Dishwasher Safe

B0F9P92LJ7

EWFEN Stainless Steel Toddler Plate Set of 6, 9" Portion Control Plates Divided Plate for Adults Kids Balance Lunch, Non Slip | Unbreakable Toddler Baby Feeding Set Dishwasher Safe

$15.99·★ 4.5·343 reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$15K

latest month

Monthly Trend

12-month trend

#6
4pcs 304 Stainless Steel Kids Plates,9"Non-Toxic Circular Portion Control Plate,Suitable For Children To Use,Portion Plates For Weight Loss Adults,Reusable, Non-Toxic, Anti Drop, And Dishwasher Safe

B0F5WQFCNV

4pcs 304 Stainless Steel Kids Plates,9"Non-Toxic Circular Portion Control Plate,Suitable For Children To Use,Portion Plates For Weight Loss Adults,Reusable, Non-Toxic, Anti Drop, And Dishwasher Safe

$13.99·★ 4.7·310 reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$13.9K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Stainless Steel Plates Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Elk and Friends is the best-performing stainless steel plates brand in July 2026, moving 4,000 units across 2 ASINs for 35.1% of Top 10 volume. PandaEar follows with 2,600 units (22.8%), ahead of Bialetti on 1,000 units (8.8%).

With 7 brands splitting the Top 10 and 66.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.70 to $33.99, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

35.1%
22.8%
8.8%
33.3%
Elk and Friends
PandaEar
Bialetti
Other brands
1

Elk and Friends

2 ASINs in Top 10

35.1%

Units

4K

Revenue

$136K

Avg. price

$33.99

  • Elk and Friends Kids/Toddler 7.8" Stainless Steel Divided Plate + Lid | 4pk | Suitable for Babies | Silicone Suction Sleeves | Lids Included | Dishwasher Safe | Baby Weaning Supplies

    B0DJQN32HM

    $33.99·★4.7·1K revs

    Elk and Friends Kids/Toddler 7.8" Stainless Steel Divided Plate + Lid | 4pk | Suitable for Babies | Silicone Suction Sleeves | Lids Included | Dishwasher Safe | Baby Weaning Supplies

    Units sold2K
  • Elk and Friends Kids/Toddler 7.8" Stainless Steel Divided Plate + Lid | 4pk | Suitable for Babies | Silicone Suction Sleeves | Lids Included | Dishwasher Safe | Baby Weaning Supplies

    B0DJQP3227

    $33.99·★4.7·1K revs

    Elk and Friends Kids/Toddler 7.8" Stainless Steel Divided Plate + Lid | 4pk | Suitable for Babies | Silicone Suction Sleeves | Lids Included | Dishwasher Safe | Baby Weaning Supplies

    Units sold2K
2

PandaEar

3 ASINs in Top 10

22.8%

Units

2.6K

Revenue

$41.3K

Avg. price

$14.70

  • PandaEar 3 Pack Stainless Steel Baby Suction Plates, Divided Toddler Plate for Baby Led Weaning Supplies, Non-Slip Toddler Baby Feeding Set Dishwasher Safe (Blue/Green/Brown)

    B0DJVJQYQZ

    $16.16·★4.5·1.5K revs

    PandaEar 3 Pack Stainless Steel Baby Suction Plates, Divided Toddler Plate for Baby Led Weaning Supplies, Non-Slip Toddler Baby Feeding Set Dishwasher Safe (Blue/Green/Brown)

    Units sold1K
  • PandaEar 3 Pack Stainless Steel Baby Suction Plates With Lids | Divided Toddler Plate, Baby Led Weaning Supplies, Non-Slip, Dishwasher Safe, Blue/Green/Brown

    B0FXWKJR53

    $17.96·★4.5·1.5K revs

    PandaEar 3 Pack Stainless Steel Baby Suction Plates With Lids | Divided Toddler Plate, Baby Led Weaning Supplies, Non-Slip, Dishwasher Safe, Blue/Green/Brown

    Units sold800
  • PandaEar 2 Pack Stainless Steel Baby Suction Plates with 2 Pack Spoons | Toddler Utensils Baby Feeding Set, 18/8 Stainless Steel Divided Plates for Baby Led Weaning Supplies, BPA-Free, Blue/Green

    B0FQHRGRFM

    $9.99·★4.5·265 revs

    PandaEar 2 Pack Stainless Steel Baby Suction Plates with 2 Pack Spoons | Toddler Utensils Baby Feeding Set, 18/8 Stainless Steel Divided Plates for Baby Led Weaning Supplies, BPA-Free, Blue/Green

    Units sold800
3

Bialetti

1 ASIN in Top 10

8.8%

Units

1K

Revenue

$26K

Avg. price

$25.79

  • Bialetti Stainless Steel Plate, Heat Diffuser Cooking Induction Adapter, Steel, 6 pints

    B07KS4TJZZ

    $25.79·★4.5·19.3K revs

    Bialetti Stainless Steel Plate, Heat Diffuser Cooking Induction Adapter, Steel, 6 pints

    Units sold1K

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