Squat Rack Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Squat Rack sales on Amazon US totaled 15,100 units in July 2026 (▼ 37.2% vs. the prior month), generating an estimated $2,764,285 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 79.5% of unit volume and 60.2% of revenue, while a typical listing is priced at $348.16. The keyword itself pulled 47,234 Amazon queries over the same period (▼ 24.7% MoM).
Zooming out to the 12-month window ending July 2026, the squat rack Top 50 moved 211,550 units and $37,949,283 in cumulative sales — an average of 17,629 units and $3,162,440 per month. Monthly throughput topped out at 29,000 units in November 2025 and dipped to 9,450 in May 2026, leaving the latest reading 1.9% lower than August 2025.
Squat Rack Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
15.1K
▼ 37.2% MoM
Monthly Revenue 2026/07
$2.8M
▼ 44.3% MoM
Top 10 Market Share 2026/07
79.5%
Squat Rack Market Share & Sales Concentration on Amazon US — July 2026
The most-sold squat rack listing on Amazon US in July 2026 is ASIN B07DNYSJ8W (Brand: FLYBIRD), which sold 5,000 units at $149.99 apiece — equal to 33.1% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 12,000 units and $1,664,009 in July 2026 — 79.5% of unit volume and 60.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Squat Rack' on Amazon
July 2026
Is 79.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07DNYSJ8W
FLYBIRD WB5 Weight Bench, ASTM-Certified 800LBS Adjustable Weight Bench Workout Bench Foldable for Home Gym, 90° to -30° FID and 30in Extended Backrest for Bench Press Strength Training Exercise
5K
▼ 16.7%vs. prior month
$653.1K
latest month
12-month trend
B09NLF2J4P
CAP Rubber Coated Dumbbell Weight Set with Vertical Rack | 100 lb, 150 lb, and 210 lb Options
2K
▼ 71.4%vs. prior month
$380K
latest month
12-month trend
B07SM8VJ6P
SPORTSROYALS Free Standing Pull Up Bar, Power Tower for Home Gym Training | Sturdy Free Standing Workout Station for Pull-Ups, Dips, Leg Raises and Full-Body Home Gym Strength Training
1K
▲ 0.0%vs. prior month
$161.3K
latest month
12-month trend
B0DNMNZC6Y
Amazon Basics 3-Tier Adjustable Dumbbell Weight Rack, Sturdy Steel Stand Only, Black
900
▼ 10.0%vs. prior month
$82.3K
latest month
12-month trend
B0GCGG959R
Weight Plate Rack 400LBs, Weight Tree Holder for Home Gym, Barbell & Bumper
900
▼ 10.0%vs. prior month
$43K
latest month
12-month trend
B0FP4SZGX1
FitinOne Adjustable Folding Weight Bench for Home Gym, 660 lbs Capacity Multi-Functional Workout Bench Sturdy Durable for Full Body
500
▼ 16.7%vs. prior month
$31.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Squat Rack Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
FLYBIRD is the best-performing squat rack brand in July 2026, moving 5,000 units across 1 ASIN for 41.7% of Top 10 volume. CAP follows with 2,500 units (20.8%), ahead of Sportsroyals on 1,400 units (11.7%).
With 8 brands splitting the Top 10 and 74.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $149.99 to $239.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
FLYBIRD
1 ASIN in Top 10
41.7%
Units
5K
Revenue
$653.1K
Avg. price
$149.99
B07DNYSJ8W
$149.99·★4.5·26.1K revsFLYBIRD WB5 Weight Bench, ASTM-Certified 800LBS Adjustable Weight Bench Workout Bench Foldable for Home Gym, 90° to -30° FID and 30in Extended Backrest for Bench Press Strength Training Exercise
Units sold5K
CAP
2 ASINs in Top 10
20.8%
Units
2.5K
Revenue
$440K
Avg. price
$154.99
B09NLF2J4P
$189.99·★4.4·7.4K revsCAP Rubber Coated Dumbbell Weight Set with Vertical Rack | 100 lb, 150 lb, and 210 lb Options
Units sold2KB00HYQP72O
$119.99·★4.5·4.6K revsCAP Barbell Power Racks and Attachments
Units sold500
Sportsroyals
2 ASINs in Top 10
11.7%
Units
1.4K
Revenue
$286.6K
Avg. price
$239.99
B07SM8VJ6P
$169.99·★4.4·18K revsSPORTSROYALS Free Standing Pull Up Bar, Power Tower for Home Gym Training | Sturdy Free Standing Workout Station for Pull-Ups, Dips, Leg Raises and Full-Body Home Gym Strength Training
Units sold1KB0CXDZX29M
$309.99·★4.5·688 revsSPORTSROYALS Power Rack, Multi-Functional Power Cage, Squat Rack with Pulley System & LAT Pull Down, Workout Cage with J Hooks for Home Gym
Units sold400
Trending Squat Rack Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GGRCHTSR booked 400 units at $259.99, with ▲ 0.0% MoM change. On the growth side, B0FR4VKSRQ leads positive momentum with ▲ 100.0% MoM growth on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GGRCHTSR
JOROTO Foldable Pull Up Dip Station, Pull Up Bar Free Standing for Home Gym, 450LBS Stable Power Tower, Adjustable Height Multifunction Pull Up Stand, Strength Training Equipment for Men Women
Price
$259.99
Rating
4.3
Reviews
265
Latest month sales
B0FR4VKSRQ
DP01 Power Cage, 2000LBS Squat Rack with Cable Crossover and Dual Independent Pulley System, Full Cage for Full Body Training, Power Rack with More Training Attachments for Home Gym
Price
$369.98
Rating
4.6
Reviews
41
Latest month sales
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