Squat Machine Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Squat Machine sales on Amazon US totaled 6,250 units in July 2026 (▲ 4.2% vs. the prior month), generating an estimated $678,868 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 80.0% of unit volume and 46.1% of revenue, while a typical listing is priced at $280.01. The keyword itself pulled 30,184 Amazon queries over the same period (▼ 1.0% MoM).
Zooming out to the 12-month window ending July 2026, the squat machine Top 50 moved 64,900 units and $7,213,825 in cumulative sales — an average of 5,408 units and $601,152 per month. Monthly throughput topped out at 6,600 units in December 2025 and dipped to 3,700 in October 2025, leaving the latest reading 45.3% higher than August 2025.
Squat Machine Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
6.3K
▲ 4.2% MoM
Monthly Revenue 2026/07
$678.9K
▼ 34.6% MoM
Top 10 Market Share 2026/07
80.0%
Squat Machine Market Share & Sales Concentration on Amazon US — July 2026
The most-sold squat machine listing on Amazon US in July 2026 is ASIN B0CRHDRVHQ (Brand: Ayombo), which sold 3,000 units at $25.99 apiece — equal to 48.0% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 5,000 units and $312,711 in July 2026 — 80.0% of unit volume and 46.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Squat Machine' on Amazon
July 2026
Is 80.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0CRHDRVHQ
Ayombo Pilates Bar Kit with Resistance Bands, Pilates Workout Equipment for Legs, Hip, Waist, Arm, Squats Exercise Equipment for Home Workouts, Adjustable 3-Section Pilates Bar Kit for Women & Men
3K
▲ 50.0%vs. prior month
$72.7K
latest month
12-month trend
B074B3B22G
Sunny Health & Fitness Smart Row-N-Ride Glute & Leg Trainer, Foldable Squat Assist Rower with Exclusive SunnyFit App Connection
1K
▲ 0.0%vs. prior month
$87.6K
latest month
12-month trend
B0FJFY3JXY
MERACH Deep Squat Machine for Women, Adjustable Glutes Trainer Machine, Core & Leg Exercise, Push Up Board Workout Equipment at Home Gym
200
▼ 60.0%vs. prior month
$11.8K
latest month
12-month trend
B0CY4WBZY3
Squat Machine, MERACH R07 2 in 1 Squat Rowing Machine, Easy Setup & Foldable Exercise Equipment, Glute Trainer Machine, Glutes & Leg Home Workout Machine
200
▼ 33.3%vs. prior month
$13.2K
latest month
12-month trend
B0FVS7G2H5
DERACY Squat Machine, Adjustable Leg Workout Equipment, Deep Squat Machine for Women Men, Glutes Exercise Machine for Home Gym
100
▲ 0.0%vs. prior month
$6.6K
latest month
12-month trend
B0GZ2RSJPS
OLIXIS Deep Squat Machine for Women, Adjustable Glutes & Leg Exercise | 300 lbs Weight Capacity All-in-One squat Trainer with Push Up Handles, Compact Home Gym Workout Machine, Black & Blue
100
▲ 0.0%vs. prior month
$5.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Squat Machine Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Ayombo is the best-performing squat machine brand in July 2026, moving 3,000 units across 1 ASIN for 60.0% of Top 10 volume. Sunny Health & Fitness follows with 1,100 units (22.0%), ahead of MERACH on 400 units (8.0%).
With 8 brands splitting the Top 10 and 90.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $25.99 to $104.73, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Ayombo
1 ASIN in Top 10
60.0%
Units
3K
Revenue
$72.7K
Avg. price
$25.99
B0CRHDRVHQ
$25.99·★4.5·996 revsAyombo Pilates Bar Kit with Resistance Bands, Pilates Workout Equipment for Legs, Hip, Waist, Arm, Squats Exercise Equipment for Home Workouts, Adjustable 3-Section Pilates Bar Kit for Women & Men
Units sold3K
Sunny Health & Fitness
2 ASINs in Top 10
22.0%
Units
1.1K
Revenue
$100.6K
Avg. price
$104.73
B074B3B22G
$79.47·★4.5·44.3K revsSunny Health & Fitness Smart Row-N-Ride Glute & Leg Trainer, Foldable Squat Assist Rower with Exclusive SunnyFit App Connection
Units sold1KB0CFYRLPKR
$129.99·★4.5·875 revsSunny Health & Fitness Smart Upright Row-N-Ride Trainer w/Adjustable Resistance & 330LB Weight Capacity, Foldable Home Exercise Equipment for Arm, Glute & Leg Training, Free SunnyFit App Connection
Units sold100
MERACH
2 ASINs in Top 10
8.0%
Units
400
Revenue
$25K
Avg. price
$62.99
B0FJFY3JXY
$59.99·★4.2·1.4K revsMERACH Deep Squat Machine for Women, Adjustable Glutes Trainer Machine, Core & Leg Exercise, Push Up Board Workout Equipment at Home Gym
Units sold200B0CY4WBZY3
$65.99·★4.6·1.5K revsSquat Machine, MERACH R07 2 in 1 Squat Rowing Machine, Easy Setup & Foldable Exercise Equipment, Glute Trainer Machine, Glutes & Leg Home Workout Machine
Units sold200
Trending Squat Machine Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0BWBGWDDS booked 100 units at $215.99, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BWBGWDDS
The DB Method Squat Machine, Workout Equipment for Home Gym, Exercise Leg and Glutes, Low Impact Lower Body Fitness Workouts, Training for Total-Body, Easy Setup, Foldable for Storage
Price
$215.99
Rating
4.3
Reviews
127
Latest month sales
B0CFYRLPKR
Sunny Health & Fitness Smart Upright Row-N-Ride Trainer w/Adjustable Resistance & 330LB Weight Capacity, Foldable Home Exercise Equipment for Arm, Glute & Leg Training, Free SunnyFit App Connection
Price
$129.99
Rating
4.5
Reviews
875
Latest month sales
B0D1YDMWBZ
Sportsroyals Squat Machine, Squat Assist Rower for Glutes and Thighs, Foldable Exercise Equipment w/ Four Adjustable Resistance for Home, Full Body Workout Machine
Unlock to view ASIN details and product titles
Price
$89.99
Rating
4.5
Reviews
2.1K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this squat machine report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card