Squat Machine Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Squat Machine sales on Amazon US totaled 7,250 units in July 2026 (▼ 28.2% vs. the prior month), generating an estimated $877,824 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 81.4% of unit volume and 57.2% of revenue, while a typical listing is priced at $301.85. The keyword itself pulled 31,286 Amazon queries over the same period (▲ 9.3% MoM).
Zooming out to the 12-month window ending July 2026, the squat machine Top 50 moved 85,700 units and $10,852,892 in cumulative sales — an average of 7,142 units and $904,408 per month. Monthly throughput topped out at 10,100 units in June 2026 and dipped to 4,700 in October 2025, leaving the latest reading 39.4% higher than August 2025.
Squat Machine Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
7.3K
▼ 28.2% MoM
Monthly Revenue 2026/07
$877.8K
▼ 49.7% MoM
Top 10 Market Share 2026/07
81.4%
Squat Machine Market Share & Sales Concentration on Amazon US — July 2026
The most-sold squat machine listing on Amazon US in July 2026 is ASIN B0CRHDRVHQ (Brand: Ayombo), which sold 3,000 units at $24.99 apiece — equal to 41.4% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 5,900 units and $502,026 in July 2026 — 81.4% of unit volume and 57.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Squat Machine' on Amazon
July 2026
Is 81.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CRHDRVHQ
Ayombo Pilates Bar Kit with Resistance Bands, Pilates Workout Equipment for Legs, Hip, Waist, Arm, Squats Exercise Equipment for Home Workouts, Adjustable 3-Section Pilates Bar Kit for Women & Men
3K
▲ 50.0%vs. prior month
$72.7K
latest month
12-month trend
B0F4QHTJLP
Merach CV40 Curved Vibration Plate Exercise Machine with 440lbs Capacity | 200W Powerful Motor, 13mm Amplitude, Shake Plate for Lymphatic Drainage, Bluetooth, Silicone Pedal, Resistance Band, Home Gym
1K
▼ 75.0%vs. prior month
$169K
latest month
12-month trend
B074B3B22G
Sunny Health & Fitness Smart Row-N-Ride Glute & Leg Trainer, Foldable Squat Assist Rower with Exclusive SunnyFit App Connection
1K
▲ 0.0%vs. prior month
$87.6K
latest month
12-month trend
B0FJFY3JXY
MERACH Deep Squat Machine for Women, Adjustable Glutes Trainer Machine, Core & Leg Exercise, Push Up Board Workout Equipment at Home Gym
200
▼ 60.0%vs. prior month
$11.8K
latest month
12-month trend
B0CY4WBZY3
Squat Machine, MERACH R07 2 in 1 Squat Rowing Machine, Easy Setup & Foldable Exercise Equipment, Glute Trainer Machine, Glutes & Leg Home Workout Machine
200
▼ 33.3%vs. prior month
$13.2K
latest month
12-month trend
B0FVS7G2H5
DERACY Squat Machine, Adjustable Leg Workout Equipment, Deep Squat Machine for Women Men, Glutes Exercise Machine for Home Gym
100
▲ 0.0%vs. prior month
$6.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Squat Machine Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Ayombo is the best-performing squat machine brand in July 2026, moving 3,000 units across 1 ASIN for 50.8% of Top 10 volume. MERACH follows with 1,400 units (23.7%), ahead of Sunny Health & Fitness on 1,100 units (18.6%).
With 7 brands splitting the Top 10 and 93.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $24.99 to $98.23, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Ayombo
1 ASIN in Top 10
50.8%
Units
3K
Revenue
$72.7K
Avg. price
$24.99
B0CRHDRVHQ
$24.99·★4.5·1K revsAyombo Pilates Bar Kit with Resistance Bands, Pilates Workout Equipment for Legs, Hip, Waist, Arm, Squats Exercise Equipment for Home Workouts, Adjustable 3-Section Pilates Bar Kit for Women & Men
Units sold3K
MERACH
3 ASINs in Top 10
23.7%
Units
1.4K
Revenue
$194K
Avg. price
$93.99
B0F4QHTJLP
$159.99·★4.4·1.4K revsMerach CV40 Curved Vibration Plate Exercise Machine with 440lbs Capacity | 200W Powerful Motor, 13mm Amplitude, Shake Plate for Lymphatic Drainage, Bluetooth, Silicone Pedal, Resistance Band, Home Gym
Units sold1KB0FJFY3JXY
$55.99·★4.3·1.4K revsMERACH Deep Squat Machine for Women, Adjustable Glutes Trainer Machine, Core & Leg Exercise, Push Up Board Workout Equipment at Home Gym
Units sold200B0CY4WBZY3
$65.99·★4.6·1.5K revsSquat Machine, MERACH R07 2 in 1 Squat Rowing Machine, Easy Setup & Foldable Exercise Equipment, Glute Trainer Machine, Glutes & Leg Home Workout Machine
Units sold200
Sunny Health & Fitness
2 ASINs in Top 10
18.6%
Units
1.1K
Revenue
$100.6K
Avg. price
$98.23
B074B3B22G
$79.47·★4.5·44.3K revsSunny Health & Fitness Smart Row-N-Ride Glute & Leg Trainer, Foldable Squat Assist Rower with Exclusive SunnyFit App Connection
Units sold1KB0CFYRLPKR
$116.99·★4.5·876 revsSunny Health & Fitness Smart Upright Row-N-Ride Trainer w/Adjustable Resistance & 330LB Weight Capacity, Foldable Home Exercise Equipment for Arm, Glute & Leg Training, Free SunnyFit App Connection
Units sold100
Trending Squat Machine Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0GZ2RSJPS booked 100 units at $49.91, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GZ2RSJPS
OLIXIS Deep Squat Machine for Women, Adjustable Glutes & Leg Exercise | 300 lbs Weight Capacity All-in-One squat Trainer with Push Up Handles, Compact Home Gym Workout Machine, Black & Blue
Price
$49.91
Rating
3.9
Reviews
37
Latest month sales
B0CFYRLPKR
Sunny Health & Fitness Smart Upright Row-N-Ride Trainer w/Adjustable Resistance & 330LB Weight Capacity, Foldable Home Exercise Equipment for Arm, Glute & Leg Training, Free SunnyFit App Connection
Price
$116.99
Rating
4.5
Reviews
876
Latest month sales
B0DT3RTJNJ
Mdeam Leg Press Hack Squat Machine,Leg Press Machine with Linear Bearing | 2-in-1,45-Degree Hack Squat for Home Gym,Diamond-Plated Footplate,Strength Training for Quads, Hamstring, Glutes, Calves
Unlock to view ASIN details and product titles
Price
$499.99
Rating
4.3
Reviews
67
Latest month sales
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