Squash Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

365 by Whole Foods Market is the best-performing squash brand in July 2026, moving 310,000 units across 5 ASINs for 48.4% of Top 10 volume. Fresh Produce (Brands May Vary) follows with 130,000 units (20.3%), ahead of NatureSweet on 100,000 units (15.6%).

With 5 brands splitting the Top 10 and 84.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $1.55 to $3.56, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B077L639WX booked 30K units at $3.98, with ▲ 0.0% MoM change. On the growth side, B00104FG3Q leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0C223BF9D close behind at ▲ 100.0% MoM on 200 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.