Sports Bras Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sports Bras sales on Amazon US totaled 55,200 units in July 2026 (▼ 18.7% vs. the prior month), generating an estimated $1,288,850 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 41.7% of unit volume and 42.8% of revenue, while a typical listing is priced at $23.31. The keyword itself pulled 96,554 Amazon queries over the same period (▼ 21.4% MoM).
Zooming out to the 12-month window ending July 2026, the sports bras Top 50 moved 541,300 units and $12,303,709 in cumulative sales — an average of 45,108 units and $1,025,309 per month. Monthly throughput topped out at 67,900 units in June 2026 and dipped to 25,600 in May 2026, leaving the latest reading 16.3% higher than August 2025.
Sports Bras Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
55.2K
▼ 18.7% MoM
Monthly Revenue 2026/07
$1.3M
▼ 18.8% MoM
Top 10 Market Share 2026/07
41.7%
Sports Bras Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sports bras listing on Amazon US in July 2026 is ASIN B0D8F9WJ1J (Brand: OEAK), which sold 4,000 units at $19.99 apiece — equal to 7.2% of every unit tracked in this report.
The Top 10 ASINs account for 23,000 units and $551,730 in July 2026 — 41.7% of unit volume and 42.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sports Bras' on Amazon
July 2026
Is 41.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0D8F9WJ1J
OEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras
4K
▼ 33.3%vs. prior month
$79.7K
latest month
12-month trend
B0FFVYHRKT
Adjustable Sports Bras for Women High Support, Padded Racerback Bra
4K
▼ 20.0%vs. prior month
$108.3K
latest month
12-month trend
B0B3CP6VY9
CRZ YOGA Butterluxe Y Back Sports Bras
3K
▼ 50.0%vs. prior month
$84K
latest month
12-month trend
B0B3D4K7CG
CRZ YOGA Butterluxe Y Back Sports Bras
3K
▼ 40.0%vs. prior month
$84K
latest month
12-month trend
B09XN3MZQJ
Hanes Women's String Bralette Pack, 3-Pack, Cotton Sports Bralette Bras for Women, Solid or Assorted Wireless Bras
2K
▼ 33.3%vs. prior month
$29.2K
latest month
12-month trend
B0D6W364Q9
Evercute Women's V Neck Sports Bras, Adjustable Seamless Wireless Padded Bralettes
2K
▲ 0.0%vs. prior month
$61.1K
latest month
12-month trend
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Best Sports Bras Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CRZ YOGA is the best-performing sports bras brand in July 2026, moving 6,000 units across 2 ASINs for 26.1% of Top 10 volume. OEAK follows with 4,000 units (17.4%), ahead of Tmeefee on 4,000 units (17.4%).
With 9 brands splitting the Top 10 and 60.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $19.99 to $29.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CRZ YOGA
2 ASINs in Top 10
26.1%
Units
6K
Revenue
$168K
Avg. price
$28.00
B0B3CP6VY9
$28.00·★4.4·8.2K revsCRZ YOGA Butterluxe Y Back Sports Bras
Units sold3KB0B3D4K7CG
$28.00·★4.4·8.2K revsCRZ YOGA Butterluxe Y Back Sports Bras
Units sold3K
OEAK
1 ASIN in Top 10
17.4%
Units
4K
Revenue
$79.7K
Avg. price
$19.99
B0D8F9WJ1J
$19.99·★3.9·14.8K revsOEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras
Units sold4K
Tmeefee
1 ASIN in Top 10
17.4%
Units
4K
Revenue
$108.3K
Avg. price
$29.99
B0FFVYHRKT
$29.99·★4.3·2.8K revsAdjustable Sports Bras for Women High Support, Padded Racerback Bra
Units sold4K
Trending Sports Bras Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0BMPK3HXN booked 1K units at $27.99, with ▲ 66.7% MoM change. On the growth side, B08NXC2CMC leads positive momentum with ▲ 400.0% MoM growth on 1K units, with B076HX1T7F close behind at ▲ 300.0% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BMPK3HXN
Racerback Sports Bras for Women with Pads - High Impact Athletic Tank Tops for Yoga and Workout Brassieres Bra
Price
$27.99
Rating
4.5
Reviews
23K
Latest month sales
B08NXC2CMC
YADIFEN Womens Sports Bras 3/4/6 Pack Wireless Seamless Yoga Sleep Bra
Price
$17.99
Rating
4.1
Reviews
4.9K
Latest month sales
B076HX1T7F
Fruit of the Loom Women's Front Close Builtup Sports Bra
Unlock to view ASIN details and product titles
Price
$26.99
Rating
4.3
Reviews
63.1K
Latest month sales
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