Sport Shorts Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

FULLSOFT is the best-performing sport shorts women brand in July 2026, moving 12,000 units across 2 ASINs for 21.4% of Top 10 volume. Leafigure follows with 10,000 units (17.9%), ahead of CAMPSNAIL on 7,000 units (12.5%).

Volume is spread across 9 brands, with the top three holding 51.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.99 to $9.99, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DSVVJBRK booked 4K units at $24.99, with ▲ 0.0% MoM change. On the growth side, B0GT5SZ7R5 leads positive momentum with ▲ 133.3% MoM growth on 700 units, with B0G1X2PF3S close behind at ▲ 100.0% MoM on 800 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.