Speakers Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Speakers sales on Amazon US totaled 209,500 units in July 2026 (▼ 21.6% vs. the prior month), generating an estimated $15,006,435 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.3% of unit volume and 29.9% of revenue, while a typical listing is priced at $116.11. The keyword itself pulled 209,102 Amazon queries over the same period (▲ 10.0% MoM).

Zooming out to the 12-month window ending July 2026, the speakers Top 50 moved 2,301,050 units and $161,174,280 in cumulative sales — an average of 191,754 units and $13,431,190 per month. Monthly throughput topped out at 288,000 units in December 2025 and dipped to 131,100 in May 2026, leaving the latest reading 15.1% higher than August 2025.

2.3MTotal units sold · Last 12 months
$161.2MTotal revenue · Last 12 months
209.1K▲ 10.0% MoM
Monthly search volume
$116.11Avg. price · July 2026

Speakers Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales182K
Revenue$12.3M

2025/09

Sales157K
Revenue$10.4M

2025/10

Sales171.9K
Revenue$11.9M

2025/11

Sales261.5K
Revenue$20.6M

2025/12

Sales288K
Revenue$21.5M

2026/01

Sales151.8K
Revenue$9.5M

2026/02

Sales156K
Revenue$9.6M

2026/03

Sales158.4K
Revenue$9.9M

2026/04

Sales166.6K
Revenue$11M

2026/05

Sales131.1K
Revenue$8.1M

2026/06

Sales267.3K
Revenue$21.4M
209.5K

2026/07

Sales209.5K
Revenue$15M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

209.5K

▼ 21.6% MoM

Monthly Revenue 2026/07

$15M

▼ 29.8% MoM

Top 10 Market Share 2026/07

47.3%

See the Top 10 ASINs driving 47.3% of sales

Speakers Market Share & Sales Concentration on Amazon US — July 2026

The most-sold speakers listing on Amazon US in July 2026 is ASIN B01MTB55WH (Brand: Anker), which sold 10,000 units at $29.99 apiece — equal to 4.8% of every unit tracked in this report.

The Top 10 ASINs account for 99,000 units and $4,488,910 in July 2026 — 47.3% of unit volume and 29.9% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Speakers' on Amazon

July 2026
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47.3% Volume Share 99K units sold
29.9% Revenue Share $4.5M estimated
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Top 5 Volume Share breakdown

B01MTB55WH 4.8%
B07QK2SPP7 4.8%
B08FDPW8KR 4.8%
B09B2SBHQK 4.8%
B09B93ZDG4 4.8%
Others 76.1%
#1
Anker soundcore 2 Portable Bluetooth Speaker, Stereo Sound, IPX7 | BassUp, 24H Playtime, Bluetooth 6, Wireless Speaker for Home, Outdoors, Travel

B01MTB55WH

Anker soundcore 2 Portable Bluetooth Speaker, Stereo Sound, IPX7 | BassUp, 24H Playtime, Bluetooth 6, Wireless Speaker for Home, Outdoors, Travel

$29.99· 4.5·155.4K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$299.9K

latest month

Monthly Trend

12-month trend

#2
JBL FLIP 5, Waterproof Portable Bluetooth Speaker, Black, Small | Sounds better than ever, Bring the party anywhere, Make a splash with IPX7 waterproof design, A rainbow of colours

B07QK2SPP7

JBL FLIP 5, Waterproof Portable Bluetooth Speaker, Black, Small | Sounds better than ever, Bring the party anywhere, Make a splash with IPX7 waterproof design, A rainbow of colours

$89.95· 4.8·85.3K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$799.5K

latest month

Monthly Trend

12-month trend

#3
Ortizan X10 Portable Bluetooth Speaker (1st Gen), IPX7 Waterproof, Wireless | Big Sound and Deep Bass, TWS Pairing, 30Hrs of Playtime, for Home/Party/Outdoor/Beach, Birthday Gifts for Men Women - Black

B08FDPW8KR

Ortizan X10 Portable Bluetooth Speaker (1st Gen), IPX7 Waterproof, Wireless | Big Sound and Deep Bass, TWS Pairing, 30Hrs of Playtime, for Home/Party/Outdoor/Beach, Birthday Gifts for Men Women - Black

$29.99· 4.5·48.9K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$303K

latest month

Monthly Trend

12-month trend

#4
Amazon Echo Show 5 (newest model), Smart display, Designed for Alexa+, 2x the bass and clearer sound, Charcoal

B09B2SBHQK

Amazon Echo Show 5 (newest model), Smart display, Designed for Alexa+, 2x the bass and clearer sound, Charcoal

$89.99· 4.2·70.9K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$899.9K

latest month

Monthly Trend

12-month trend

#5
Amazon Echo Dot (newest model) - Vibrant sounding speaker, Designed for Alexa+, Great for bedrooms, dining rooms and offices, Deep Sea Blue

B09B93ZDG4

Amazon Echo Dot (newest model) - Vibrant sounding speaker, Designed for Alexa+, Great for bedrooms, dining rooms and offices, Deep Sea Blue

$49.99· 4.7·198K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$499.9K

latest month

Monthly Trend

12-month trend

#6
Amazon Echo Dot (newest model) - Vibrant sounding speaker, Designed for Alexa+, Great for bedrooms, dining rooms and offices, Glacier White

B09B94RL1R

Amazon Echo Dot (newest model) - Vibrant sounding speaker, Designed for Alexa+, Great for bedrooms, dining rooms and offices, Glacier White

$49.99· 4.7·198K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$499.9K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Speakers Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Amazon is the best-performing speakers brand in July 2026, moving 30,000 units across 3 ASINs for 30.3% of Top 10 volume. JBL follows with 19,000 units (19.2%), ahead of Anker on 10,000 units (10.1%).

Volume is spread across 7 brands, with the top three holding 59.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $29.99 to $64.95, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

30.3%
19.2%
10.1%
40.4%
Amazon
JBL
Anker
Other brands
1

Amazon

3 ASINs in Top 10

30.3%

Units

30K

Revenue

$1.9M

Avg. price

$63.32

  • Amazon Echo Show 5 (newest model), Smart display, Designed for Alexa+, 2x the bass and clearer sound, Charcoal

    B09B2SBHQK

    $89.99·4.2·70.9K revs

    Amazon Echo Show 5 (newest model), Smart display, Designed for Alexa+, 2x the bass and clearer sound, Charcoal

    Units sold10K
  • Amazon Echo Dot (newest model) - Vibrant sounding speaker, Designed for Alexa+, Great for bedrooms, dining rooms and offices, Deep Sea Blue

    B09B93ZDG4

    $49.99·4.7·198K revs

    Amazon Echo Dot (newest model) - Vibrant sounding speaker, Designed for Alexa+, Great for bedrooms, dining rooms and offices, Deep Sea Blue

    Units sold10K
  • Amazon Echo Dot (newest model) - Vibrant sounding speaker, Designed for Alexa+, Great for bedrooms, dining rooms and offices, Glacier White

    B09B94RL1R

    $49.99·4.7·198K revs

    Amazon Echo Dot (newest model) - Vibrant sounding speaker, Designed for Alexa+, Great for bedrooms, dining rooms and offices, Glacier White

    Units sold10K
2

JBL

2 ASINs in Top 10

19.2%

Units

19K

Revenue

$1.2M

Avg. price

$64.95

  • JBL FLIP 5, Waterproof Portable Bluetooth Speaker, Black, Small | Sounds better than ever, Bring the party anywhere, Make a splash with IPX7 waterproof design, A rainbow of colours

    B07QK2SPP7

    $89.95·4.8·85.3K revs

    JBL FLIP 5, Waterproof Portable Bluetooth Speaker, Black, Small | Sounds better than ever, Bring the party anywhere, Make a splash with IPX7 waterproof design, A rainbow of colours

    Units sold10K
  • JBL Go 4 - Ultra-Portable, Waterproof and Dustproof Bluetooth Speaker, Big JBL Pro Sound with Punchy bass, 7-Hour Built-in Battery, Made in Part with Recycled Materials (Black)

    B0CTNWBT1Z

    $39.95·4.7·18.6K revs

    JBL Go 4 - Ultra-Portable, Waterproof and Dustproof Bluetooth Speaker, Big JBL Pro Sound with Punchy bass, 7-Hour Built-in Battery, Made in Part with Recycled Materials (Black)

    Units sold9K
3

Anker

1 ASIN in Top 10

10.1%

Units

10K

Revenue

$299.9K

Avg. price

$29.99

  • Anker soundcore 2 Portable Bluetooth Speaker, Stereo Sound, IPX7 | BassUp, 24H Playtime, Bluetooth 6, Wireless Speaker for Home, Outdoors, Travel

    B01MTB55WH

    $29.99·4.5·155.4K revs

    Anker soundcore 2 Portable Bluetooth Speaker, Stereo Sound, IPX7 | BassUp, 24H Playtime, Bluetooth 6, Wireless Speaker for Home, Outdoors, Travel

    Units sold10K

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