Spatula Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Spatula sales on Amazon US totaled 145,700 units in July 2026 (▼ 24.9% vs. the prior month), generating an estimated $2,730,627 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.4% of unit volume and 61.0% of revenue, while a typical listing is priced at $16.15. The keyword itself pulled 132,349 Amazon queries over the same period (▲ 16.3% MoM).
Zooming out to the 12-month window ending July 2026, the spatula Top 50 moved 1,770,200 units and $32,163,085 in cumulative sales — an average of 147,517 units and $2,680,257 per month. Monthly throughput topped out at 223,950 units in December 2025 and dipped to 83,700 in May 2026, leaving the latest reading 11.9% higher than August 2025.
Spatula Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
145.7K
▼ 24.9% MoM
Monthly Revenue 2026/07
$2.7M
▼ 29.6% MoM
Top 10 Market Share 2026/07
49.4%
Spatula Market Share & Sales Concentration on Amazon US — July 2026
The most-sold spatula listing on Amazon US in July 2026 is ASIN B0CHGFG64S (Brand: ChefAide), which sold 10,000 units at $6.99 apiece — equal to 6.9% of every unit tracked in this report.
The Top 10 ASINs account for 72,000 units and $1,666,280 in July 2026 — 49.4% of unit volume and 61.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Spatula' on Amazon
July 2026
Is 49.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CHGFG64S
ChefAide 5 Pieces Silicone Spatula Set, Food Grade Rubber Spatula, Upgrade Strong Handle with Ergonomic Grip, Heat Resistant Up to 600°F for Nonstick Cookware, Cooking
10K
▼ 50.0%vs. prior month
$89.9K
latest month
12-month trend
B0C6X6KX2H
35PCS Griddle Accessories Kit, Flat Top Grill Accessories Set for Blackstone and Camp Chef, Grill Spatula Set with Enlarged Spatulas, Basting Cover, Scraper for Outdoor Barbecue
10K
▼ 66.7%vs. prior month
$284.9K
latest month
12-month trend
B0D46SH7QG
Grilliance 27pcs Griddle Accessories Kit for Blackstone, Professional Hibachi Flat Top Grill Tools, Enlarged Spatula Gift Set with Basting Cover，Burger Press Patty Maker for Outdoor BBQ Teppanyaki
8K
▼ 60.0%vs. prior month
$293.5K
latest month
12-month trend
B0F23QPVVG
Astercook 39 PCS Kitchen Utensils Set, Silicone Cooking Utensil Sets with Wooden Handle, 446°F Heat Resistant Food Grade Spatula Set, BPA Free Kitchen Gadgets Tools Set & Spoons for Nonstick Cookware
8K
▲ 33.3%vs. prior month
$171.5K
latest month
12-month trend
B0BBGQ2GLZ
Wooden Spoons for Cooking, 10 Pcs Teak Wood Utensil Set for Nonstick | Durable, Heat Resistant & Food-Safe with Ergonomic Handles – Woodenhouse Kitchen Cookware
7K
▲ 16.7%vs. prior month
$277.7K
latest month
12-month trend
B08573DQ39
Umite Chef Kitchen Cooking Utensils Set, 33 pcs Non-Stick Silicone Cooking Kitchen Utensils Spatula Set with Holder, Wooden Handle Silicone Kitchen Gadgets Utensil Set (Khaki)
7K
▼ 12.5%vs. prior month
$132.4K
latest month
12-month trend
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Best Spatula Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ChefAide is the best-performing spatula brand in July 2026, moving 10,000 units across 1 ASIN for 13.9% of Top 10 volume. EWFEN follows with 10,000 units (13.9%), ahead of Grilliance on 8,000 units (11.1%).
Volume is spread across 10 brands, with the top three holding 38.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.99 to $38.46, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ChefAide
1 ASIN in Top 10
13.9%
Units
10K
Revenue
$89.9K
Avg. price
$6.99
B0CHGFG64S
$6.99·★4.8·8.9K revsChefAide 5 Pieces Silicone Spatula Set, Food Grade Rubber Spatula, Upgrade Strong Handle with Ergonomic Grip, Heat Resistant Up to 600°F for Nonstick Cookware, Cooking
Units sold10K
EWFEN
1 ASIN in Top 10
13.9%
Units
10K
Revenue
$284.9K
Avg. price
$28.49
B0C6X6KX2H
$28.49·★4.7·5.5K revs35PCS Griddle Accessories Kit, Flat Top Grill Accessories Set for Blackstone and Camp Chef, Grill Spatula Set with Enlarged Spatulas, Basting Cover, Scraper for Outdoor Barbecue
Units sold10K
Grilliance
1 ASIN in Top 10
11.1%
Units
8K
Revenue
$293.5K
Avg. price
$38.46
B0D46SH7QG
$38.46·★4.6·4.8K revsGrilliance 27pcs Griddle Accessories Kit for Blackstone, Professional Hibachi Flat Top Grill Tools, Enlarged Spatula Gift Set with Basting Cover，Burger Press Patty Maker for Outdoor BBQ Teppanyaki
Units sold8K
Trending Spatula Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0C991SKFS leads positive momentum with ▲ 400.0% MoM growth on 5K units, with B0F1H7CK3F close behind at ▲ 125.0% MoM on 900 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C991SKFS
Umite Chef Food Grade Thickened Silicone (Stainless Steel Core) Kitchen Gadgets Tools Set - Kitchen Cooking Utensils Set, Heat Resistant Kitchen Spatula Tools Set
Price
$29.99
Rating
4.5
Reviews
3.5K
Latest month sales
B0F1H7CK3F
Adjustable Angle Spatula - New PPSU material - Turner and Flipper for Eggs, Pancakes, Burgers - Swappable Spatula Heads - Thin, Heat Resistant - Non-Stick Cookware Safe
Price
$26.99
Rating
4.2
Reviews
262
Latest month sales
B0GK5SPXP8
3 PACK Silicone Cooking Spatula & Spoon for Nonstick Cookware, BPA-Free | Multifunction Spoonula for Baking, Cooking, Serving, Mixing, Stirring, Scoop, Scrape - One-Piece Formed, Dishwasher Safe
Unlock to view ASIN details and product titles
Price
$7.99
Rating
4.7
Reviews
229
Latest month sales
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