Spa Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Spa sales on Amazon US totaled 256,550 units in July 2026 (▼ 9.2% vs. the prior month), generating an estimated $5,633,208 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 78.7% of unit volume and 64.1% of revenue, while a typical listing is priced at $199.86. The keyword itself pulled 31,279 Amazon queries over the same period (▼ 5.1% MoM).
Zooming out to the 12-month window ending July 2026, the spa Top 50 moved 3,525,300 units and $75,961,814 in cumulative sales — an average of 293,775 units and $6,330,151 per month. Monthly throughput topped out at 613,650 units in December 2025 and dipped to 232,900 in May 2026, leaving the latest reading 4.2% higher than August 2025.
Spa Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
256.6K
▼ 9.2% MoM
Monthly Revenue 2026/07
$5.6M
▼ 14.7% MoM
Top 10 Market Share 2026/07
78.7%
Spa Market Share & Sales Concentration on Amazon US — July 2026
The most-sold spa listing on Amazon US in July 2026 is ASIN B0B2RM68G2 (Brand: BIODANCE), which sold 100,000 units at $19.00 apiece — equal to 39.0% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 202,000 units and $3,608,140 in July 2026 — 78.7% of unit volume and 64.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Spa' on Amazon
July 2026
Is 78.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0B2RM68G2
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B09MSY8BLB
EASYTEST 7-Way Pool Test Strips, 150 Strips Water Test for Hot tub and Spa | Water Chemical Testing kit for Bromine, Total Alkalinity, pH, Free Chlorine, Total Hardness, Cyanuric Acid, Total Chlorine
40K
▼ 20.0%vs. prior month
$438.4K
latest month
12-month trend
B000OP9AA2
Leisure Time E5, Spa 56 Chlorinating Granules for Spas and Hot Tubs, 5 lbs | Maintains Clean, Clear, Sanitized Water; Specifically Formulated for Spa and Hot Tubs
10K
▲ 0.0%vs. prior month
$313.9K
latest month
12-month trend
B000TK8RCO
Homedics Bubble Mate Foot Spa, Toe Touch Controlled Foot Bath | with Invigorating Bubbles and Splash Proof, Raised Massage Nodes and Removable Pumice Stone
10K
▲ 0.0%vs. prior month
$339.7K
latest month
12-month trend
B0BS8Y2FLK
PEAUAMIE Under Eye Patches Gold and Hyaluronic Acid for puffy eyes,Rose Eye Masks for Dark Circles and Puffiness skin care Smooth Wrinkles products 30 Pairs
10K
▲ 0.0%vs. prior month
$94.5K
latest month
12-month trend
B08BC88KG1
BodyRestore Shower Steamers Aromatherapy, Self Care Gifts, Relief 15 Pack | Birthday Gifts for Women & Men, Spa Stress Relief & Relaxation, Eucalyptus & Menthol Essential Oil Tablets
7K
▼ 30.0%vs. prior month
$173.1K
latest month
12-month trend
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Best Spa Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BIODANCE is the best-performing spa brand in July 2026, moving 100,000 units across 1 ASIN for 49.5% of Top 10 volume. EASYTEST follows with 40,000 units (19.8%), ahead of LEISURE TIME on 10,000 units (5.0%).
With 10 brands splitting the Top 10 and 74.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $29.65, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BIODANCE
1 ASIN in Top 10
49.5%
Units
100K
Revenue
$1.8M
Avg. price
$19.00
B0B2RM68G2
$19.00·★4.5·46.1K revsBIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea
Units sold100K
EASYTEST
1 ASIN in Top 10
19.8%
Units
40K
Revenue
$438.4K
Avg. price
$9.99
B09MSY8BLB
$9.99·★4.4·26.5K revsEASYTEST 7-Way Pool Test Strips, 150 Strips Water Test for Hot tub and Spa | Water Chemical Testing kit for Bromine, Total Alkalinity, pH, Free Chlorine, Total Hardness, Cyanuric Acid, Total Chlorine
Units sold40K
LEISURE TIME
1 ASIN in Top 10
5.0%
Units
10K
Revenue
$313.9K
Avg. price
$29.65
B000OP9AA2
$29.65·★4.8·10.4K revsLeisure Time E5, Spa 56 Chlorinating Granules for Spas and Hot Tubs, 5 lbs | Maintains Clean, Clear, Sanitized Water; Specifically Formulated for Spa and Hot Tubs
Units sold10K
Trending Spa Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09R1KX4C2 booked 5K units at $7.19, with ▲ 0.0% MoM change. On the growth side, B00K0OW60I leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0C23HC6SJ close behind at ▲ 66.7% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09R1KX4C2
BAIMEI IcyMe Ice Roller for Face & Gua Sha Set, Depuff & Migraine Relief | Cooling Smoothing Guasha Tool for Face & Ice Roller,Daily Beauty Skincare Tool for Home Spa, Self Care Gifts for Women-Pink
Price
$7.19
Rating
4.5
Reviews
8.1K
Latest month sales
B00K0OW60I
BestMassage | Portable Massage Table | 24" Wide, Black PU Leather | Lightweight, 2-Fold Massage Table with Height Adjustment, 450lbs Capacity, Carry Bag | For Massage, Facial, Tattoo, Home, Spa
Price
$84.99
Rating
4.6
Reviews
11.8K
Latest month sales
B0C23HC6SJ
SPA4PIEDS Collapsible Heated Foot Spa Bath with Bubble, Foot Soaking Tub Featuring 8 Shiatsu Rollers, Pumice Stone and Built-in Timer for Mom, Dad and Foot Relaxation (Black)
Unlock to view ASIN details and product titles
Price
$49.96
Rating
4.3
Reviews
2.3K
Latest month sales
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