Soy Candles Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Soy Candles sales on Amazon US totaled 92,500 units in July 2026 (▼ 22.8% vs. the prior month), generating an estimated $1,916,296 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.6% of unit volume and 45.1% of revenue, while a typical listing is priced at $21.93. The keyword itself pulled 15,734 Amazon queries over the same period (▲ 8.4% MoM).
Zooming out to the 12-month window ending July 2026, the soy candles Top 50 moved 1,366,350 units and $28,033,923 in cumulative sales — an average of 113,863 units and $2,336,160 per month. Monthly throughput topped out at 223,400 units in November 2025 and dipped to 74,700 in May 2026, leaving the latest reading 22.5% higher than August 2025.
Soy Candles Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
92.5K
▼ 22.8% MoM
Monthly Revenue 2026/07
$1.9M
▼ 23.5% MoM
Top 10 Market Share 2026/07
48.6%
Soy Candles Market Share & Sales Concentration on Amazon US — July 2026
The most-sold soy candles listing on Amazon US in July 2026 is ASIN B0753JKZ19 (Brand: Murphy's Naturals), which sold 9,000 units at $19.99 apiece — equal to 9.7% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 45,000 units and $863,930 in July 2026 — 48.6% of unit volume and 45.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Soy Candles' on Amazon
July 2026
Is 48.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0753JKZ19
Murphy's Naturals Citronella Mosquito Repellent Candles, 9 oz (Pack of 2) | Soy & beeswax blend with rosemary, peppermint, citronella & lemongrass oils; 30-hour burn for patios & outdoor spaces
9K
▼ 10.0%vs. prior month
$178.4K
latest month
12-month trend
B0F3DQSZKT
Yankee Candle Mid Summer's Night, Scented Candle, 22oz Large Jar with up to 150 Hour Burn, Giftable
6K
▼ 40.0%vs. prior month
$95.6K
latest month
12-month trend
B0F3DQPLSP
Yankee Candle Sage & Citrus, Scented Candle, 22oz Large Jar with up to 150 Hour Burn Time, Giftable, Birthdays
5K
▼ 50.0%vs. prior month
$78.4K
latest month
12-month trend
B01M7TTA2S
Bath & Body Works 3-Wick Candle, Mahogany Teakwood Intense, Soy Wax Blend | Room-Filling Warm Home Scent with Strong Throw, Exclusively Fragranced Soy Wax Blend, Burns Up to 45 Hours, Great Gift
4K
▲ 33.3%vs. prior month
$86K
latest month
12-month trend
B07QCQN4B9
Vanilla Bean Odor Eliminating Highly Fragranced Candle - Eliminates 95% of Pet, Smoke, Food, and Other Smells Quickly - Up to 80 Hour Burn time - 12 Ounce Premium Soy Blend
4K
▲ 33.3%vs. prior month
$59K
latest month
12-month trend
B0CC5Q5QRR
Auelife Candles for Men Gift Set, 4 Pack Soy Wax, Masculine | Men's aromatherapy candles; home scented ; long lasting 200-hr burn total; smoke&vanilla, leather,oak,lavender wood
4K
▼ 33.3%vs. prior month
$104.5K
latest month
12-month trend
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Best Soy Candles Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Yankee Candle is the best-performing soy candles brand in July 2026, moving 15,000 units across 3 ASINs for 33.3% of Top 10 volume. Murphy's Naturals follows with 9,000 units (20.0%), ahead of Bath & Body Works on 4,000 units (8.9%).
With 8 brands splitting the Top 10 and 62.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $19.97 to $21.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Yankee Candle
3 ASINs in Top 10
33.3%
Units
15K
Revenue
$236.7K
Avg. price
$19.97
B0F3DQSZKT
$19.97·★4.6·2.1K revsYankee Candle Mid Summer's Night, Scented Candle, 22oz Large Jar with up to 150 Hour Burn, Giftable
Units sold6KB0F3DQPLSP
$19.97·★4.6·1.1K revsYankee Candle Sage & Citrus, Scented Candle, 22oz Large Jar with up to 150 Hour Burn Time, Giftable, Birthdays
Units sold5KB0F3DQK6YY
$19.97·★4.7·1.3K revsYankee Candle Pink Sands Scented Candle, 22oz Large Jar with up to 150 Hour Burn Time, Giftable, Birthdays
Units sold4K
Murphy's Naturals
1 ASIN in Top 10
20.0%
Units
9K
Revenue
$178.4K
Avg. price
$19.99
B0753JKZ19
$19.99·★4.3·10.5K revsMurphy's Naturals Citronella Mosquito Repellent Candles, 9 oz (Pack of 2) | Soy & beeswax blend with rosemary, peppermint, citronella & lemongrass oils; 30-hour burn for patios & outdoor spaces
Units sold9K
Bath & Body Works
1 ASIN in Top 10
8.9%
Units
4K
Revenue
$86K
Avg. price
$21.49
B01M7TTA2S
$21.49·★4.5·9K revsBath & Body Works 3-Wick Candle, Mahogany Teakwood Intense, Soy Wax Blend | Room-Filling Warm Home Scent with Strong Throw, Exclusively Fragranced Soy Wax Blend, Burns Up to 45 Hours, Great Gift
Units sold4K
Trending Soy Candles Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0DYMW78WD booked 3K units at $13.97, with ▲ 50.0% MoM change. On the growth side, B07GH691SQ leads positive momentum with ▲ 1900.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DYMW78WD
Craftique Gifts for Women, Birthday Gifts for Women- You're Amazing Candle | Christmas/Thank You/Inspirational Gift for Woman Her Friend Teacher Mom Girlfriend Sister Bestie, Stocking Stuffers, Lavender
Price
$13.97
Rating
4.8
Reviews
281
Latest month sales
B07J5S5Z9D
Lulu Candles Jasmine, Oud & Sandalwood Scented Soy Blend Jar Candle, 9 Oz.
Price
$16.95
Rating
4.4
Reviews
3.4K
Latest month sales
B07GH691SQ
Chesapeake Bay Candle Medium Jar Scented Candle Serenity + Calm (Lavender Thyme) Home Décor Orange Gifting Idea Burn Time of 50 Hours
Unlock to view ASIN details and product titles
Price
$13.35
Rating
4.4
Reviews
6.4K
Latest month sales
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