Sojos Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sojos sales on Amazon US totaled 117,800 units in July 2026 (▼ 30.3% vs. the prior month), generating an estimated $1,757,769 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.8% of unit volume and 62.7% of revenue, while a typical listing is priced at $15.59. The keyword itself pulled 21,146 Amazon queries over the same period (▼ 39.0% MoM).
Zooming out to the 12-month window ending July 2026, the sojos Top 50 moved 1,002,200 units and $14,901,601 in cumulative sales — an average of 83,517 units and $1,241,800 per month. Monthly throughput topped out at 168,900 units in June 2026 and dipped to 46,100 in January 2026, leaving the latest reading 54.0% higher than August 2025.
Sojos Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
117.8K
▼ 30.3% MoM
Monthly Revenue 2026/07
$1.8M
▼ 31.2% MoM
Top 10 Market Share 2026/07
62.8%
Sojos Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sojos listing on Amazon US in July 2026 is ASIN B09RZS3B83 (Brand: SOJOS), which sold 20,000 units at $15.99 apiece — equal to 17.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 74,000 units and $1,102,710 in July 2026 — 62.8% of unit volume and 62.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sojos' on Amazon
July 2026
Is 62.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09RZS3B83
SOJOS Retro Aviator Sunglasses Womens Mens,Trendy Rectangle Shades SJ2202
20K
▼ 50.0%vs. prior month
$296.6K
latest month
12-month trend
B0FGPCPY7P
SOJOS Retro Polarized Aviator Sunglasses Womens Mens SJ2385
10K
▲ 0.0%vs. prior month
$150.8K
latest month
12-month trend
B0DYTXL6NF
SOJOS Retro Oval Sunglasses for Women Trendy Classic 80s 90s Shades SJ1256
10K
▲ 0.0%vs. prior month
$145.4K
latest month
12-month trend
B0F93YCXBP
SOJOS Trendy Rectangle Polarized Sunglasses Womens Mens SJ2610
7K
▼ 22.2%vs. prior month
$102.2K
latest month
12-month trend
B087NL587P
SOJOS Small Round Classic Polarized Sunglasses for Women Men Vintage Style
7K
▼ 22.2%vs. prior month
$104.4K
latest month
12-month trend
B09RZM9HDS
SOJOS Retro Aviator Sunglasses Womens Mens,Trendy Rectangle Shades SJ2202
5K
▼ 37.5%vs. prior month
$74.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Trending Sojos Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B078JCZ7MX booked 3K units at $13.49, with ▼ 25.0% MoM change. On the growth side, B0GQ3LYVQ4 leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B06XBZRQ3X close behind at ▲ 16.7% MoM on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B078JCZ7MX
SOJOS Square Polarized Sunglasses Women Men Hexagonal Polygon SJ1072,Small
Price
$13.49
Rating
4.4
Reviews
35.1K
Latest month sales
B0GQ3LYVQ4
SOJOS Retro Rectangular Polarized Sunglasses Women Men Square Shades SJ2663
Price
$15.97
Rating
4.6
Reviews
67
Latest month sales
B06XBZRQ3X
SOJOS Polarized Aviator Sunglasses for Men Women Classic Vintage Sunnies
Unlock to view ASIN details and product titles
Price
$13.59
Rating
4.4
Reviews
22.1K
Latest month sales
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