Sog Knives Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sog Knives sales on Amazon US totaled 7,050 units in July 2026 (▼ 17.5% vs. the prior month), generating an estimated $225,558 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 86.5% of unit volume and 84.8% of revenue, while a typical listing is priced at $49.41. The keyword itself pulled 15,783 Amazon queries over the same period (▼ 4.5% MoM).
Zooming out to the 12-month window ending July 2026, the sog knives Top 50 moved 103,000 units and $3,416,326 in cumulative sales — an average of 8,583 units and $284,694 per month. Monthly throughput topped out at 17,450 units in December 2025 and dipped to 3,900 in May 2026, leaving the latest reading 21.7% lower than August 2025.
Sog Knives Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
7K
▼ 17.5% MoM
Monthly Revenue 2026/07
$225.6K
▼ 20.0% MoM
Top 10 Market Share 2026/07
86.5%
Sog Knives Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sog knives listing on Amazon US in July 2026 is ASIN B0BF8FPH5L (Brand: CIVIVI), which sold 3,000 units at $29.74 apiece — equal to 42.6% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 6,100 units and $191,182 in July 2026 — 86.5% of unit volume and 84.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sog Knives' on Amazon
July 2026
Is 86.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BF8FPH5L
CIVIVI Mini Praxis Folding Pocket Knife, 2.98" D2 Steel Blade, OD Green | G10 Handle with Pocket Clip, Safety Liner Lock, Small EDC Knife for Camping Hiking Survival C18026C-1
3K
▼ 40.0%vs. prior month
$89.2K
latest month
12-month trend
B077LYXB6B
SOG PowerPint Mini Compact Stainless Steel Multi-Tool |18 Lightweight Specialty Tools & SOG Multitool Pliers Pocket Knife, Stone Wash
1K
▲ 0.0%vs. prior month
$36.2K
latest month
12-month trend
B0038A05X6
SOG Entrenching Tool- 18.25 Inch Folding Survival Shovel with Wood Saw Edge and Tactical Shovel Carry Case- Black (F08-N)
900
▲ 80.0%vs. prior month
$18.8K
latest month
12-month trend
B00T3QBY7A
SOG Small Fixed Blade Knife - Instinct Boot Knife, EDC Knife, Neck Knife, 2.3 Inch Full Tang Blade w/ Knife Sheath and Clip, 4in. x 1in. x 8.5in. (NB1012-CP) , Black
400
▲ 33.3%vs. prior month
$12.9K
latest month
12-month trend
B08RQJWKP5
SOG PowerPint Mini Compact Stainless Steel Multi-Tool, 18 Lightweight Specialty Tools & SOG Multitool Pliers Pocket Knife, Black
300
▲ 0.0%vs. prior month
$11.5K
latest month
12-month trend
B00007E1M2
SOG Fixed Blade Knives with Sheath - SEAL Pup Tactical Knife, Survival Knife and Hunting Knife w/ 4.75 Inch Blade and Knife Sheath
100
▲ 0.0%vs. prior month
$4.1K
latest month
12-month trend
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Best Sog Knives Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
SOG is the best-performing sog knives brand in July 2026, moving 3,100 units across 9 ASINs for 50.8% of Top 10 volume. CIVIVI follows with 3,000 units (49.2%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $29.74 to $42.13, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
SOG
9 ASINs in Top 10
50.8%
Units
3.1K
Revenue
$102K
Avg. price
$42.13
B077LYXB6B
$35.99·★4.5·2K revsSOG PowerPint Mini Compact Stainless Steel Multi-Tool |18 Lightweight Specialty Tools & SOG Multitool Pliers Pocket Knife, Stone Wash
Units sold1KB0038A05X6
$27.00·★4.5·8.2K revsSOG Entrenching Tool- 18.25 Inch Folding Survival Shovel with Wood Saw Edge and Tactical Shovel Carry Case- Black (F08-N)
Units sold900B00T3QBY7A
$34.97·★4.6·2.7K revsSOG Small Fixed Blade Knife - Instinct Boot Knife, EDC Knife, Neck Knife, 2.3 Inch Full Tang Blade w/ Knife Sheath and Clip, 4in. x 1in. x 8.5in. (NB1012-CP) , Black
Units sold400B08RQJWKP5
$39.60·★4.5·862 revsSOG PowerPint Mini Compact Stainless Steel Multi-Tool, 18 Lightweight Specialty Tools & SOG Multitool Pliers Pocket Knife, Black
Units sold300B00007E1M2
$49.40·★4.7·1.7K revsSOG Fixed Blade Knives with Sheath - SEAL Pup Tactical Knife, Survival Knife and Hunting Knife w/ 4.75 Inch Blade and Knife Sheath
Units sold100B00TT9X4L0
$65.88·★4.0·404 revsSOG Multitool Pliers - SwitchPlier Multi Tool | A simple, 12 tools including pliers, Wherever the day takes
Units sold100B01MUJBTBO
$31.78·★4.6·2K revsSOG Survival Knife with Sheath - Field Knife Fixed Blade Knives 4 Inch Tactical Knife and Bushcraft Knife w/Full Tang Hunting Knife Blade (FK1001-CP)
Units sold100B077LWY5ZW
$23.40·★4.2·2.2K revsSOG Flare Folding and Pocket Knife Assisted Opening Tech Knife w/ 3.5 Inch Stainless Straight Edge Blade & Tactical Knife GRN Grip (FLA1001-CP), Black
Units sold100B08RQZ6996
$71.14·★4.5·1.2K revsSOG PowerAccess Deluxe All-Around Heavy Duty Stainless Steel Multi-Tool w/Nylon Sheath, Two Knife Blades, Can & Bottle Opener, Black
Units sold100
CIVIVI
1 ASIN in Top 10
49.2%
Units
3K
Revenue
$89.2K
Avg. price
$29.74
B0BF8FPH5L
$29.74·★4.6·6K revsCIVIVI Mini Praxis Folding Pocket Knife, 2.98" D2 Steel Blade, OD Green | G10 Handle with Pocket Clip, Safety Liner Lock, Small EDC Knife for Camping Hiking Survival C18026C-1
Units sold3K
Trending Sog Knives Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00TT9X4L0 booked 100 units at $65.88, with ▲ 100.0% MoM change. On the growth side, B0783NJKTW leads positive momentum with ▲ 100.0% MoM growth on 100 units, with B07K7F5BYW close behind at ▲ 100.0% MoM on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00TT9X4L0
SOG Multitool Pliers - SwitchPlier Multi Tool | A simple, 12 tools including pliers, Wherever the day takes
Price
$65.88
Rating
4.0
Reviews
404
Latest month sales
B0783NJKTW
SOG KeyTron Keychain Pocket Knife- Convenient 1.8 Inch EDC Folding Knife with Bottle Opener and Quick Thumb Release (KT1001-CP)
Price
$24.95
Rating
4.2
Reviews
932
Latest month sales
B07K7F5BYW
SOG Centi I Portable Pocket Daily Stainless-Steel Folding Knife
Unlock to view ASIN details and product titles
Price
$14.95
Rating
4.5
Reviews
1.1K
Latest month sales
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