Softball Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Softball sales on Amazon US totaled 28,400 units in July 2026 (▼ 47.4% vs. the prior month), generating an estimated $756,683 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.2% of unit volume and 27.2% of revenue, while a typical listing is priced at $31.66. The keyword itself pulled 29,789 Amazon queries over the same period (▼ 50.8% MoM).
Zooming out to the 12-month window ending July 2026, the softball Top 50 moved 470,600 units and $11,561,989 in cumulative sales — an average of 39,217 units and $963,499 per month. Monthly throughput topped out at 80,300 units in March 2026 and dipped to 19,050 in January 2026, leaving the latest reading 20.2% lower than August 2025.
Softball Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
28.4K
▼ 47.4% MoM
Monthly Revenue 2026/07
$756.7K
▼ 47.1% MoM
Top 10 Market Share 2026/07
48.2%
Softball Market Share & Sales Concentration on Amazon US — July 2026
The most-sold softball listing on Amazon US in July 2026 is ASIN B00GRAO0EE (Brand: TCK), which sold 2,000 units at $13.99 apiece — equal to 7.0% of every unit tracked in this report.
The Top 10 ASINs account for 13,700 units and $205,677 in July 2026 — 48.2% of unit volume and 27.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Softball' on Amazon
July 2026
Is 48.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00GRAO0EE
TCK Prosport Tube Socks Baseball Socks Softball Football Socks Durable and Moisture Wicking Over the Calf
2K
▼ 33.3%vs. prior month
$28K
latest month
12-month trend
B00IUNZJQO
Rawlings | Official T-Balls | TVB | Youth/6u | 3 Count | Sponge Rubber Core | Indoor/Outdoor
2K
▼ 75.0%vs. prior month
$25.1K
latest month
12-month trend
B0F24LPSZY
SEKKAF Kids Sunglasses Youth Baseball Sunglasses for Boys Girls Softball Sports Sun Glasses UV Protection
2K
▼ 50.0%vs. prior month
$18.6K
latest month
12-month trend
B0FH4DSHWG
Dmsky 10 Packs Eye Black Sports Stick for Football, Baseball, Softball-Anti-Glare Face Body Paint Stick Kit,Water-Proof Eye Sports Paint Sticks,10 Color Eyeblack Painting Kit for Athletes & Fans
2K
▼ 50.0%vs. prior month
$15.7K
latest month
12-month trend
B0000AT3UG
Champion Sports Baseball & Softball Belt – Stretch Fit Uniform Belt for Youth & Adult Players, Multiple Colors
1K
▼ 50.0%vs. prior month
$7K
latest month
12-month trend
B013LPRKQ2
Franklin Sports Field Master Baseball Glove
1K
▼ 75.0%vs. prior month
$24.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Softball Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
TCK is the best-performing softball brand in July 2026, moving 2,000 units across 1 ASIN for 14.6% of Top 10 volume. Rawlings follows with 2,000 units (14.6%), ahead of SEKKAF on 2,000 units (14.6%).
Volume is spread across 9 brands, with the top three holding 43.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $13.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
TCK
1 ASIN in Top 10
14.6%
Units
2K
Revenue
$28K
Avg. price
$13.99
B00GRAO0EE
$13.99·★4.8·1K revsTCK Prosport Tube Socks Baseball Socks Softball Football Socks Durable and Moisture Wicking Over the Calf
Units sold2K
Rawlings
1 ASIN in Top 10
14.6%
Units
2K
Revenue
$25.1K
Avg. price
$12.71
B00IUNZJQO
$12.71·★4.8·7.2K revsRawlings | Official T-Balls | TVB | Youth/6u | 3 Count | Sponge Rubber Core | Indoor/Outdoor
Units sold2K
SEKKAF
1 ASIN in Top 10
14.6%
Units
2K
Revenue
$18.6K
Avg. price
$9.99
B0F24LPSZY
$9.99·★4.7·992 revsSEKKAF Kids Sunglasses Youth Baseball Sunglasses for Boys Girls Softball Sports Sun Glasses UV Protection
Units sold2K
Trending Softball Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09BKD44D1 booked 800 units at $22.00, with ▲ 60.0% MoM change. On the growth side, B0GK74S2G5 leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B095XXF629 close behind at ▲ 150.0% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09BKD44D1
Nike Nike Unisex Adult Baseball Softball Over-The-Calf Socks (2 Pairs) | Mens and Womens
Price
$22.00
Rating
4.7
Reviews
345
Latest month sales
B0GK74S2G5
7x7FT Portable Baseball & Softball Practice Net with Pop-up Frame and Bag | Indoor&Outdoor Use| Large Practice Area| Easy Set Up| Portable|Batting, Hitting & Pitching Training Net
Price
$35.99
Rating
4.7
Reviews
37
Latest month sales
B095XXF629
Tebery 6 Pack Sports Practice Softballs, 12-Inch Official Size and Weight Slowpitch Softball, Unmarked & Leather Covered Training Ball for Games, Practice and Training
Unlock to view ASIN details and product titles
Price
$26.99
Rating
4.5
Reviews
725
Latest month sales
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