Soft Kettlebell Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Soft Kettlebell sales on Amazon US totaled 22,150 units in July 2026 (▼ 9.2% vs. the prior month), generating an estimated $1,153,926 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 69.5% of unit volume and 79.4% of revenue, while a typical listing is priced at $42.43. The keyword itself pulled 23,856 Amazon queries over the same period (▲ 8.0% MoM).
Zooming out to the 12-month window ending July 2026, the soft kettlebell Top 50 moved 239,350 units and $11,651,501 in cumulative sales — an average of 19,946 units and $970,958 per month. Monthly throughput topped out at 28,550 units in December 2025 and dipped to 10,950 in May 2026, leaving the latest reading 39.3% higher than August 2025.
Soft Kettlebell Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
22.1K
▼ 9.2% MoM
Monthly Revenue 2026/07
$1.2M
▼ 10.9% MoM
Top 10 Market Share 2026/07
69.5%
Soft Kettlebell Market Share & Sales Concentration on Amazon US — July 2026
The most-sold soft kettlebell listing on Amazon US in July 2026 is ASIN B0DB1FDJ9C (Brand: FITPLAM), which sold 4,000 units at $79.99 apiece — equal to 18.1% of every unit tracked in this report.
The Top 10 ASINs account for 15,400 units and $915,946 in July 2026 — 69.5% of unit volume and 79.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Soft Kettlebell' on Amazon
July 2026
Is 69.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DB1FDJ9C
Adjustable dumbbell set,20/35/45/55/70/90lbs Free Weights set with upgraded nut, 5 in 1 Weight Set Used as Kettlebells, Barbell, Push up Stand, Fitness Exercise for Home Gym Suitable Men/Women
4K
▲ 0.0%vs. prior month
$298.9K
latest month
12-month trend
B0731FCS7T
Amazon Basics Cast Iron Kettlebell for Strength Training, Textured Wide Handle, Black
4K
▼ 20.0%vs. prior month
$186.5K
latest month
12-month trend
B09WZN4FD2
KETTLE GRYP Dumbbell to Kettlebell Grip Converter Handle Made in USA, Black | Shark Tank Featured, the Original Adapter Attachment for Strength Training, Patented Design Securely Holds Weights up to 55lb
2K
▲ 0.0%vs. prior month
$69.9K
latest month
12-month trend
B07F22RMNK
Amazon Basics Vinyl Kettlebell
1K
▲ 0.0%vs. prior month
$39.5K
latest month
12-month trend
B07F229ZD2
Amazon Basics Vinyl Kettlebell for Strength Training and Workout, 35 Pounds, Textured Handle, Red
1K
▲ 150.0%vs. prior month
$53K
latest month
12-month trend
B07X64MXBS
BowFlex SelectTech 840 Adjustable Kettlebell
1K
▼ 50.0%vs. prior month
$149K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Soft Kettlebell Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing soft kettlebell brand in July 2026, moving 6,000 units across 3 ASINs for 39.0% of Top 10 volume. FITPLAM follows with 4,000 units (26.0%), ahead of Kettle Gryp on 2,000 units (13.0%).
With 8 brands splitting the Top 10 and 77.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $34.95 to $79.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
3 ASINs in Top 10
39.0%
Units
6K
Revenue
$279K
Avg. price
$41.90
B0731FCS7T
$45.59·★4.8·28.2K revsAmazon Basics Cast Iron Kettlebell for Strength Training, Textured Wide Handle, Black
Units sold4KB07F22RMNK
$35.19·★4.7·18K revsAmazon Basics Vinyl Kettlebell
Units sold1KB07F229ZD2
$44.92·★4.6·569 revsAmazon Basics Vinyl Kettlebell for Strength Training and Workout, 35 Pounds, Textured Handle, Red
Units sold1K
FITPLAM
1 ASIN in Top 10
26.0%
Units
4K
Revenue
$298.9K
Avg. price
$79.99
B0DB1FDJ9C
$79.99·★4.2·1.3K revsAdjustable dumbbell set,20/35/45/55/70/90lbs Free Weights set with upgraded nut, 5 in 1 Weight Set Used as Kettlebells, Barbell, Push up Stand, Fitness Exercise for Home Gym Suitable Men/Women
Units sold4K
Kettle Gryp
1 ASIN in Top 10
13.0%
Units
2K
Revenue
$69.9K
Avg. price
$34.95
B09WZN4FD2
$34.95·★4.5·1.5K revsKETTLE GRYP Dumbbell to Kettlebell Grip Converter Handle Made in USA, Black | Shark Tank Featured, the Original Adapter Attachment for Strength Training, Patented Design Securely Holds Weights up to 55lb
Units sold2K
Trending Soft Kettlebell Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B07F229ZD2 booked 1K units at $44.92, with ▲ 150.0% MoM change. On the growth side, B0FKLG78NH leads positive momentum with ▲ 300.0% MoM growth on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07F229ZD2
Amazon Basics Vinyl Kettlebell for Strength Training and Workout, 35 Pounds, Textured Handle, Red
Price
$44.92
Rating
4.6
Reviews
569
Latest month sales
B0855H4ZCR
Yes4All Adjustable Kettlebell Set, 20–40 LB Weight Set, Solid Cast Iron Handle with Spacer Disks & Secure Lock, Space-Saving Kettlebell for Home Gym Strength Training, Black
Price
$88.42
Rating
4.6
Reviews
936
Latest month sales
B0FKLG78NH
Soft Kettlebell, Safe Strength Training Kettle bell,Cushioned Impact Weight | Resistant Base and Anti-Slip Grip Weight, Kettlebells Set for Home Workouts and Men/Women/Beginners,With Non-slip Gloves
Unlock to view ASIN details and product titles
Price
$25.99
Rating
4.7
Reviews
145
Latest month sales
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