Snacks Variety Pack Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Snacks Variety Pack sales on Amazon US totaled 1,127,000 units in July 2026 (▼ 15.6% vs. the prior month), generating an estimated $13,232,850 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 40.8% of unit volume and 31.4% of revenue, while a typical listing is priced at $13.58. The keyword itself pulled 24,616 Amazon queries over the same period (▲ 9.8% MoM).
Zooming out to the 12-month window ending July 2026, the snacks variety pack Top 50 moved 13,346,700 units and $163,588,826 in cumulative sales — an average of 1,112,225 units and $13,632,402 per month. Monthly throughput topped out at 1,357,000 units in October 2025 and dipped to 729,700 in May 2026, leaving the latest reading 9.6% lower than August 2025.
Snacks Variety Pack Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.1M
▼ 15.6% MoM
Monthly Revenue 2026/07
$13.2M
▼ 22.0% MoM
Top 10 Market Share 2026/07
40.8%
Snacks Variety Pack Market Share & Sales Concentration on Amazon US — July 2026
The most-sold snacks variety pack listing on Amazon US in July 2026 is ASIN B0BWSKYV63 (Brand: Welch's), which sold 60,000 units at $3.99 apiece — equal to 5.3% of every unit tracked in this report and 20% ahead of the No. 2 listing.
The Top 10 ASINs account for 460,000 units and $4,160,800 in July 2026 — 40.8% of unit volume and 31.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Snacks Variety Pack' on Amazon
July 2026
Is 40.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BWSKYV63
Welch's Fruit Snacks - Mixed Fruit Box - Kids Snacks - 0.8 Oz - 40 Pack | Bulk Box, Made with Whole Fruit, Gluten-Free Snack Packs for Kids and Adults, No Artificial Dyes
60K
▲ 0.0%vs. prior month
$276.6K
latest month
12-month trend
B076H6F974
Frito-Lay Fun Times Mix Variety Pack, 40 Count
50K
▼ 50.0%vs. prior month
$1.1M
latest month
12-month trend
B0785RNKZS
Pringles Potato Crisps Chips, Lunch Snacks, Snack Cups, Variety Pack, 19.5oz Box (27 Cups)
50K
▲ 25.0%vs. prior month
$536.5K
latest month
12-month trend
B082N7TPQP
Ritz RITZ Fresh Stacks Original Crackers, Party Size, 16 Multi Snack Packs | Travel Snacks, Individually Wrapped
50K
▲ 0.0%vs. prior month
$299K
latest month
12-month trend
B08DX4JCKQ
Wonderful Pistachios No Shells, 3 Flavors Mixed Variety Pack of 9 (0.75 Ounce), Roasted & Salted Nuts (4), Chili (3), Honey (2), Protein Snacks, Gluten Free, Healthy Snacks Variety Pack for Adults
50K
▲ 25.0%vs. prior month
$434K
latest month
12-month trend
B000CS9ZME
RICE KRISPIES TREATS Crispy Marshmallow Squares, Kids Snacks, Cereal Bars, Original, 31.2oz Box (40 Bars)
40K
▼ 20.0%vs. prior month
$418.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Snacks Variety Pack Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Welch's is the best-performing snacks variety pack brand in July 2026, moving 60,000 units across 1 ASIN for 13.0% of Top 10 volume. Frito Lay follows with 50,000 units (10.9%), ahead of Pringles on 50,000 units (10.9%).
Volume is spread across 10 brands, with the top three holding 34.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $3.99 to $22.43, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Welch's
1 ASIN in Top 10
13.0%
Units
60K
Revenue
$276.6K
Avg. price
$3.99
B0BWSKYV63
$3.99·★4.8·22.1K revsWelch's Fruit Snacks - Mixed Fruit Box - Kids Snacks - 0.8 Oz - 40 Pack | Bulk Box, Made with Whole Fruit, Gluten-Free Snack Packs for Kids and Adults, No Artificial Dyes
Units sold60K
Frito Lay
1 ASIN in Top 10
10.9%
Units
50K
Revenue
$1.1M
Avg. price
$22.43
B076H6F974
$22.43·★4.6·36.6K revsFrito-Lay Fun Times Mix Variety Pack, 40 Count
Units sold50K
Pringles
1 ASIN in Top 10
10.9%
Units
50K
Revenue
$536.5K
Avg. price
$13.98
B0785RNKZS
$13.98·★4.6·72.7K revsPringles Potato Crisps Chips, Lunch Snacks, Snack Cups, Variety Pack, 19.5oz Box (27 Cups)
Units sold50K
Trending Snacks Variety Pack Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07RTJWCMS booked 40K units at $5.49, with ▲ 0.0% MoM change. On the growth side, B0DLJ9GBMT leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B007PE7ANY close behind at ▲ 50.0% MoM on 30K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07RTJWCMS
Fruit Flavored Snacks Variety Pack, Gluten Free, 16 ct, 10.2 oz | Fruit Roll-Ups, Fruit by the Foot, and Gushers, Individually Wrapped, Good Source of Vitamin C
Price
$5.49
Rating
4.8
Reviews
15.1K
Latest month sales
B0DLJ9GBMT
SkinnyPop Popcorn & Pirate's Booty Cheese Puffs, Snacks Variety Pack, 18 ct | Original Popcorn, Kettle Corn and Pirate's Booty Cheese Puffs, Gluten Free Variety Snack Bags for On-the-Go, 18 bags
Price
$10.59
Rating
4.8
Reviews
999
Latest month sales
B007PE7ANY
KIND Healthy Snacks Bars, Dark Chocolate Nuts & Sea Salt, Gluten Free, Low Sugar, High Fiber Snacks, 6g Protein, 12 Count
Unlock to view ASIN details and product titles
Price
$13.18
Rating
4.7
Reviews
25.1K
Latest month sales
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