Smoked Salmon Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Smoked Salmon sales on Amazon US totaled 161,800 units in July 2026 (▲ 15.1% vs. the prior month), generating an estimated $2,312,300 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.8% of unit volume and 67.1% of revenue, while a typical listing is priced at $12.12. The keyword itself pulled 87,191 Amazon queries over the same period (▲ 12.6% MoM).
Zooming out to the 12-month window ending July 2026, the smoked salmon Top 50 moved 1,761,800 units and $20,589,805 in cumulative sales — an average of 146,817 units and $1,715,817 per month. Monthly throughput topped out at 166,500 units in January 2026 and dipped to 106,650 in May 2026, leaving the latest reading 27.9% higher than August 2025.
Smoked Salmon Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
161.8K
▲ 15.1% MoM
Monthly Revenue 2026/07
$2.3M
▲ 18.8% MoM
Top 10 Market Share 2026/07
61.8%
Smoked Salmon Market Share & Sales Concentration on Amazon US — July 2026
The most-sold smoked salmon listing on Amazon US in July 2026 is ASIN B0732ZP2HC (Brand: MOWI), which sold 30,000 units at $7.98 apiece — equal to 18.5% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 100,000 units and $1,551,920 in July 2026 — 61.8% of unit volume and 67.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Smoked Salmon' on Amazon
July 2026
Is 61.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0732ZP2HC
MOWI Atlantic Salmon 12oz, 2 Portions, Fresh Never Frozen
30K
▲ 50.0%vs. prior month
$217.5K
latest month
12-month trend
B005HJ2LSS
Duck Trap River Fish Farm, Wild Sockeye Salmon, 4 Ounce
10K
▲ 0.0%vs. prior month
$91.8K
latest month
12-month trend
B00LKX6PEQ
Ducktrap River, Salmon Smoked Kendall Bark, 4 Ounce
10K
▲ 0.0%vs. prior month
$68.1K
latest month
12-month trend
B07ZS3D7WB
Amazon Fresh Brand, Wild Caught Pink Salmon Skinless Fillet Portions, Frozen, Sustainably Sourced, Phosphate Free, 1 Lb
10K
▲ 0.0%vs. prior month
$59.8K
latest month
12-month trend
B09Y5W11J1
Center Cut Atlantic Salmon Portion
10K
▲ 0.0%vs. prior month
$189.9K
latest month
12-month trend
B074VBCLT8
Changing Seas, Salmon Cold Smoked, 4 Ounce
8K
▲ 60.0%vs. prior month
$705.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Smoked Salmon Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MOWI is the best-performing smoked salmon brand in July 2026, moving 36,000 units across 2 ASINs for 36.0% of Top 10 volume. Ducktrap follows with 26,000 units (26.0%), ahead of Amazon Fresh on 10,000 units (10.0%).
With 7 brands splitting the Top 10 and 72.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.98 to $8.25, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MOWI
2 ASINs in Top 10
36.0%
Units
36K
Revenue
$265.8K
Avg. price
$8.25
B0732ZP2HC
$7.98·★4.6·14.4K revsMOWI Atlantic Salmon 12oz, 2 Portions, Fresh Never Frozen
Units sold30KB08CP6GXK9
$8.52·★4.7·1.7K revsMOWI Atlantic Salmon Plain on Cedar Plank, 12oz, Fresh Never Frozen
Units sold6K
Ducktrap
3 ASINs in Top 10
26.0%
Units
26K
Revenue
$208.4K
Avg. price
$8.19
B005HJ2LSS
$8.96·★4.5·5K revsDuck Trap River Fish Farm, Wild Sockeye Salmon, 4 Ounce
Units sold10KB00LKX6PEQ
$6.64·★4.6·4.2K revsDucktrap River, Salmon Smoked Kendall Bark, 4 Ounce
Units sold10KB0BWNW4B2D
$8.98·★4.6·1.1K revsDucktrap River Smoked Salmon, Atlantic, Lightly Smoked, 10 Ounce, 2 Portions
Units sold6K
Amazon Fresh
1 ASIN in Top 10
10.0%
Units
10K
Revenue
$59.8K
Avg. price
$5.98
B07ZS3D7WB
$5.98·★4.5·8.3K revsAmazon Fresh Brand, Wild Caught Pink Salmon Skinless Fillet Portions, Frozen, Sustainably Sourced, Phosphate Free, 1 Lb
Units sold10K
Trending Smoked Salmon Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B07Y45LCJL leads positive momentum with ▲ 100.0% MoM growth on 1K units, with B0FP2ZF37S close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07Y45LCJL
Changing Seas, Norwegian Smoked Thick Cut Atlantic Salmon, 4 Ounce
Price
$9.99
Rating
4.6
Reviews
1.1K
Latest month sales
B0FP2ZF37S
365 by Whole Foods Market Cold Smoked Sockeye Salmon, 4 OZ
Price
$7.99
Rating
1.0
Reviews
2
Latest month sales
B074VBCLT8
Changing Seas, Salmon Cold Smoked, 4 Ounce
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.6
Reviews
2.3K
Latest month sales
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