Smartphones Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Smartphones sales on Amazon US totaled 44,350 units in July 2026 (▼ 23.5% vs. the prior month), generating an estimated $13,889,858 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.4% of unit volume and 45.7% of revenue, while a typical listing is priced at $522.82. The keyword itself pulled 16,660 Amazon queries over the same period (▲ 10.1% MoM).
Zooming out to the 12-month window ending July 2026, the smartphones Top 50 moved 341,200 units and $99,800,247 in cumulative sales — an average of 28,433 units and $8,316,687 per month. Monthly throughput topped out at 57,950 units in June 2026 and dipped to 16,500 in September 2025, leaving the latest reading 153.4% higher than August 2025.
Smartphones Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
44.4K
▼ 23.5% MoM
Monthly Revenue 2026/07
$13.9M
▼ 42.9% MoM
Top 10 Market Share 2026/07
56.4%
Smartphones Market Share & Sales Concentration on Amazon US — July 2026
The most-sold smartphones listing on Amazon US in July 2026 is ASIN B0DM1S54MZ (Brand: Samsung), which sold 5,000 units at $158.99 apiece — equal to 11.3% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 25,000 units and $6,344,390 in July 2026 — 56.4% of unit volume and 45.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Smartphones' on Amazon
July 2026
Is 56.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DM1S54MZ
Samsung Galaxy A16 4G LTE (128GB + 4GB) International Model SM-A165F/DS Factory Unlocked, 6.7", Dual SIM, 50MP Triple Camera (Case Bundle), Black
5K
▲ 66.7%vs. prior month
$690.7K
latest month
12-month trend
B0FXY18C1J
Samsung Galaxy A17 5G Smart Phone 128GB US 1 Yr Manufacturer Warranty Black | Large AMOLED, High-Res Camera, Durable Design, Super Fast Charging, Expandable Storage, Circle to Search, 2025
3K
▼ 57.1%vs. prior month
$598.4K
latest month
12-month trend
B0CP6DDN1H
Motorola Moto G Play LTE | Unlocked | Made for US 4/64GB | 50MP Camera | Sapphire Blue
3K
▼ 25.0%vs. prior month
$313.5K
latest month
12-month trend
B0DNRK51QQ
Moto G - 2025 | Unlocked | Made for US 4/128GB | 50MP Camera | Forest Gray
3K
▲ 50.0%vs. prior month
$494.6K
latest month
12-month trend
B0FCJMPV9X
Samsung Galaxy A16 5G 128GB Cell Phone, Unlocked Android Smartphone, Large AMOLED Display, Durable Design, Super Fast Charging, Expandable Storage, US Version, 2025, Blue Black (Renewed)
3K
▲ 200.0%vs. prior month
$380.9K
latest month
12-month trend
B0F4RM7Y2L
Apple iPhone 16e, 128GB, Black - Unlocked (Renewed)
2K
▼ 33.3%vs. prior month
$762.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Smartphones Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Samsung is the best-performing smartphones brand in July 2026, moving 15,000 units across 6 ASINs for 60.0% of Top 10 volume. Motorola follows with 6,000 units (24.0%), ahead of Apple on 2,000 units (8.0%).
With 4 brands splitting the Top 10 and 92.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $129.98 to $419.27, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Samsung
6 ASINs in Top 10
60.0%
Units
15K
Revenue
$4.6M
Avg. price
$419.27
B0DM1S54MZ
$158.99·★4.2·5.6K revsSamsung Galaxy A16 4G LTE (128GB + 4GB) International Model SM-A165F/DS Factory Unlocked, 6.7", Dual SIM, 50MP Triple Camera (Case Bundle), Black
Units sold5KB0FXY18C1J
$199.99·★4.0·1.8K revsSamsung Galaxy A17 5G Smart Phone 128GB US 1 Yr Manufacturer Warranty Black | Large AMOLED, High-Res Camera, Durable Design, Super Fast Charging, Expandable Storage, Circle to Search, 2025
Units sold3KB0FCJMPV9X
$129.99·★3.8·792 revsSamsung Galaxy A16 5G 128GB Cell Phone, Unlocked Android Smartphone, Large AMOLED Display, Durable Design, Super Fast Charging, Expandable Storage, US Version, 2025, Blue Black (Renewed)
Units sold3KB0G4SWDH8P
$1176.67·★4.6·1.8K revsSamsung Galaxy S26 Ultra, Unlocked Android Smartphone, 256GB, Black | Privacy Display, Galaxy AI, AI Camera, Super Fast Charging 3.0, Durable Battery, 2026, US 1 Year Warranty
Units sold2KB08VLMQ3KS
$169.99·★4.0·15.8K revsSamsung Galaxy S21 5G, US Version, 128GB, Phantom Gray - Unlocked (Renewed) | Unlocked
Units sold1KB0DPGBSKR2
$679.99·★4.5·930 revsSamsung Galaxy S25+ Cell Phone, 256GB Smartphone, Unlocked Android, AI Night Mode Camera, Snapdragon 8 Elite Fast Processor, ProScaler Display, 4900mAh Battery, 2025, US 1 Yr Warranty, Navy
Units sold1K
Motorola
2 ASINs in Top 10
24.0%
Units
6K
Revenue
$808.1K
Avg. price
$129.98
B0CP6DDN1H
$99.99·★4.2·2K revsMotorola Moto G Play LTE | Unlocked | Made for US 4/64GB | 50MP Camera | Sapphire Blue
Units sold3KB0DNRK51QQ
$159.98·★4.3·1.4K revsMoto G - 2025 | Unlocked | Made for US 4/128GB | 50MP Camera | Forest Gray
Units sold3K
Apple
1 ASIN in Top 10
8.0%
Units
2K
Revenue
$762.9K
Avg. price
$359.50
B0F4RM7Y2L
$359.50·★4.2·1.9K revsApple iPhone 16e, 128GB, Black - Unlocked (Renewed)
Units sold2K
Trending Smartphones Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0FCJMPV9X booked 3K units at $129.99, with ▲ 200.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FCJMPV9X
Samsung Galaxy A16 5G 128GB Cell Phone, Unlocked Android Smartphone, Large AMOLED Display, Durable Design, Super Fast Charging, Expandable Storage, US Version, 2025, Blue Black (Renewed)
Price
$129.99
Rating
3.8
Reviews
792
Latest month sales
B0FKKRW77S
BLU G35 | 2025 | Unlocked | 6.5” HD+ Infinity Display | Dual 8MP Camera + LED Flash 5MP Selfie Camera | 32GB/3GB I US Version | US Warranty | Grey
Price
$64.99
Rating
3.1
Reviews
428
Latest month sales
B08VLMQ3KS
Samsung Galaxy S21 5G, US Version, 128GB, Phantom Gray - Unlocked (Renewed) | Unlocked
Unlock to view ASIN details and product titles
Price
$169.99
Rating
4.0
Reviews
15.8K
Latest month sales
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