Smart Toilet Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Smart Toilet sales on Amazon US totaled 5,250 units in July 2026 (▼ 46.2% vs. the prior month), generating an estimated $2,935,068 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 76.2% of unit volume and 69.7% of revenue, while a typical listing is priced at $782.29. The keyword itself pulled 31,747 Amazon queries over the same period (▲ 2.8% MoM).
Zooming out to the 12-month window ending July 2026, the smart toilet Top 50 moved 72,950 units and $39,716,735 in cumulative sales — an average of 6,079 units and $3,309,728 per month. Monthly throughput topped out at 9,750 units in June 2026 and dipped to 2,950 in May 2026, leaving the latest reading 7.1% lower than August 2025.
Smart Toilet Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
5.3K
▼ 46.2% MoM
Monthly Revenue 2026/07
$2.9M
▼ 43.6% MoM
Top 10 Market Share 2026/07
76.2%
Smart Toilet Market Share & Sales Concentration on Amazon US — July 2026
The most-sold smart toilet listing on Amazon US in July 2026 is ASIN B0FCTH1NSS (Brand: TOTO), which sold 1,000 units at $587.70 apiece — equal to 19.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 4,000 units and $2,046,930 in July 2026 — 76.2% of unit volume and 69.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Smart Toilet' on Amazon
July 2026
Is 76.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0FCTH1NSS
TOTO® WASHLET® S5 Electronic Bidet Toilet Seat with Instantaneous Water Heating, PREMIST and EWATER+ Wand Cleaning, Elongated, Cotton White - SW3446#01
1K
▼ 66.7%vs. prior month
$585.7K
latest month
12-month trend
B015GC6SAC
ALPHA BIDET JX2 Elongated Bidet Toilet Seat, White, Endless Warm Water, *NEW* Bowl Mist, LED Light, Quiet Operation, Wireless Remote, Stainless Steel Nozzle, Sittable Lid, 3 Year Warranty
500
▼ 50.0%vs. prior month
$180K
latest month
12-month trend
B08S473TPS
TOTO® WASHLET® C5 Electronic Bidet Toilet Seat with PREMIST and EWATER+ Wand Cleaning, Elongated, Cotton White - SW3084#01
500
▼ 75.0%vs. prior month
$217.2K
latest month
12-month trend
B09WYQCPMP
HOROW T0338W One Piece Toilet with ADA Chair Height 17.3", Dual Flush | Powerful MAP 1000g Flush, Dual Flush 1.1/1.6 GPF, Compact Skirted Design, Elongated Bowl, Easy Clean, White, 12" Rough-In
500
▲ 0.0%vs. prior month
$117.9K
latest month
12-month trend
B0C74TJJPR
TOTO® WASHLET®+ S7A Electronic Bidet Toilet Seat with EWATER+® Bowl and Wand Cleaning, Auto Open and Close Contemporary Lid, Elongated, Cotton White - SW4736AT40#01
500
▲ 0.0%vs. prior month
$537.2K
latest month
12-month trend
B0128T2HQK
SmartBidet® SB-1000 Smart Bidet Electric Bidet Toilet Seat with Heated Seat, Warm Water, Air Dryer – Remote Control, Elongated
500
▲ 0.0%vs. prior month
$140K
latest month
12-month trend
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Best Smart Toilet Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
TOTO is the best-performing smart toilet brand in July 2026, moving 2,000 units across 3 ASINs for 50.0% of Top 10 volume. ALPHA BIDET follows with 500 units (12.5%), ahead of HOROW on 500 units (12.5%).
With 8 brands splitting the Top 10 and 75.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $220.15 to $719.23, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
TOTO
3 ASINs in Top 10
50.0%
Units
2K
Revenue
$1.3M
Avg. price
$719.23
B0FCTH1NSS
$587.70·★4.5·353 revsTOTO® WASHLET® S5 Electronic Bidet Toilet Seat with Instantaneous Water Heating, PREMIST and EWATER+ Wand Cleaning, Elongated, Cotton White - SW3446#01
Units sold1KB08S473TPS
$449.99·★4.4·4.1K revsTOTO® WASHLET® C5 Electronic Bidet Toilet Seat with PREMIST and EWATER+ Wand Cleaning, Elongated, Cotton White - SW3084#01
Units sold500B0C74TJJPR
$1120.00·★4.6·273 revsTOTO® WASHLET®+ S7A Electronic Bidet Toilet Seat with EWATER+® Bowl and Wand Cleaning, Auto Open and Close Contemporary Lid, Elongated, Cotton White - SW4736AT40#01
Units sold500
ALPHA BIDET
1 ASIN in Top 10
12.5%
Units
500
Revenue
$180K
Avg. price
$389.00
B015GC6SAC
$389.00·★4.3·2.9K revsALPHA BIDET JX2 Elongated Bidet Toilet Seat, White, Endless Warm Water, *NEW* Bowl Mist, LED Light, Quiet Operation, Wireless Remote, Stainless Steel Nozzle, Sittable Lid, 3 Year Warranty
Units sold500
HOROW
1 ASIN in Top 10
12.5%
Units
500
Revenue
$117.9K
Avg. price
$220.15
B09WYQCPMP
$220.15·★4.5·975 revsHOROW T0338W One Piece Toilet with ADA Chair Height 17.3", Dual Flush | Powerful MAP 1000g Flush, Dual Flush 1.1/1.6 GPF, Compact Skirted Design, Elongated Bowl, Easy Clean, White, 12" Rough-In
Units sold500
Trending Smart Toilet Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DNHYVZGR booked 100 units at $1199.96, with ▲ 0.0% MoM change. On the growth side, B0F7KVMKQK leads positive momentum with ▲ 100.0% MoM growth on 100 units, with B0FCMP88G6 close behind at ▲ 100.0% MoM on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DNHYVZGR
EPLO Smart Toilet Bidet, 1000G MaP Flush,Foam Shield,ADA Chair Height U8MAX | Moving Dryer,Auto Open Close,Built-in Tank,Auto Flush,Heated Seat,Modern One Piece Elongated Toilet for Bathrooms
Price
$1199.96
Rating
4.7
Reviews
251
Latest month sales
B0F7KVMKQK
Smart Toilet with Bidet Built In, One Piece Bidet Toilet with Auto Dual Flush, Foam Shield, Modern Elongated Tankless Toilet with Foot Sensor, Heated Bidet Seat, Warm Water & Dryer,LED Display
Price
$379.98
Rating
4.4
Reviews
104
Latest month sales
B0FCMP88G6
Casta Diva Smart Toilet With Bidet Built in Auto Open 1000g MaP Flush K030 | Bidet Toilet with Tank, Heated Comfort Seat & Foam Dispenser, Warm Water, Dryer, Foot Sensor & Blackout Flush, Night Light
Unlock to view ASIN details and product titles
Price
$899.99
Rating
4.7
Reviews
174
Latest month sales
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