Small Portable Fan Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Small Portable Fan sales on Amazon US totaled 775,000 units in July 2026 (▼ 4.4% vs. the prior month), generating an estimated $17,320,870 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.3% of unit volume and 54.0% of revenue, while a typical listing is priced at $20.54. The keyword itself pulled 23,926 Amazon queries over the same period (▼ 15.2% MoM).
Zooming out to the 12-month window ending July 2026, the small portable fan Top 50 moved 3,936,700 units and $87,049,294 in cumulative sales — an average of 328,058 units and $7,254,108 per month. Monthly throughput topped out at 811,000 units in June 2026 and dipped to 110,400 in January 2026, leaving the latest reading 63.6% higher than August 2025.
Small Portable Fan Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
775K
▼ 4.4% MoM
Monthly Revenue 2026/07
$17.3M
▼ 7.0% MoM
Top 10 Market Share 2026/07
50.3%
Small Portable Fan Market Share & Sales Concentration on Amazon US — July 2026
The most-sold small portable fan listing on Amazon US in July 2026 is ASIN B001R1RXUG (Brand: Honeywell), which sold 90,000 units at $18.79 apiece — equal to 11.6% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 390,000 units and $9,356,600 in July 2026 — 50.3% of unit volume and 54.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Small Portable Fan' on Amazon
July 2026
![Aecooly Slim Portable Fan, Thin Handheld Fan, USB Rechargeable | Mini Personal [24H Max Cooling Time], Battery Powered Small Foldable Pocket for Travel, Summer, Gifts for Women, Girls -Beige (ASIN B0DLFCN4J5), rank #4 by monthly sales volume for 'Small Portable Fan' on Amazon](https://m.media-amazon.com/images/I/61-gWIgUjpL._AC_UY512_.jpg)
![Aecooly Mighty Portable Fan, Powerful Handheld Fan, USB Rechargeable | [10H Max Cooling Time], Mini Personal Battery Powered, Pocket for Travel, Summer, Gifts for Women, Girls -Beige (ASIN B0FVLY9NGB), rank #8 by monthly sales volume for 'Small Portable Fan' on Amazon](https://m.media-amazon.com/images/I/61qpA7Cm4+L._AC_UY512_.jpg)
Is 50.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B001R1RXUG
Honeywell TurboForce Air Circulator, Small Tabletop Fan, Quiet Personal Fan for Home or Office, 3 Speeds, 90 Degree Pivoting Head, Black, HT900 | Quiet Personal Fan for Home or Office, 3 Speeds, 90 Degree Pivoting Head
90K
▲ 12.5%vs. prior month
$1.5M
latest month
12-month trend
B09MKPDJRT
DREO Tower Fan for Bedroom, 28ft/s Velocity, Ultra Quiet Fan, 8 Speeds | 2026 Upgraded DC Motor, 90° Oscillating, 4 Modes Standing Fan, Bladeless Fan for Indoors, Floor Fans with Remote, Black
60K
▼ 14.3%vs. prior month
$3.9M
latest month
12-month trend
B07QK9C9KT
JISULIFE 3 IN 1 Portable Fan with Power Bank & Flashlight Featured | 19H Max Cooling, USB Rechargeable, Pocket-Sized Handheld Fan for Travel, Cruise, Concerts, Makeup, Summer Gifts for Women
50K
▼ 16.7%vs. prior month
$634.5K
latest month
12-month trend
B0DLFCN4J5
Aecooly Slim Portable Fan, Thin Handheld Fan, USB Rechargeable | Mini Personal [24H Max Cooling Time], Battery Powered Small Foldable Pocket for Travel, Summer, Gifts for Women, Girls -Beige
40K
▲ 0.0%vs. prior month
$372.4K
latest month
12-month trend
B0BKQDPP1Z
Gaiatop Mini Portable Stroller Fan, Small Clip on Fan 3 Speed Rechargeable | 360° Rotate Flexible Tripod, Battery Operated Detachable, Cooling for Car Seat Crib Treadmill Travel Black
40K
▼ 20.0%vs. prior month
$639.6K
latest month
12-month trend
B0GDDNRQ4M
SWEETFULL Portable Handheld Fan, Mini Rechargeable Personal Hand Fan | Strong Airflow, Pocket-Sized, Up to 12H, 5 Speeds, Quiet Cooling Travel Essentials, Cute Gifts for Women, Girls, Lash, Makeup
30K
▲ 50.0%vs. prior month
$374.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Small Portable Fan Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Honeywell is the best-performing small portable fan brand in July 2026, moving 90,000 units across 1 ASIN for 23.1% of Top 10 volume. DREO follows with 60,000 units (15.4%), ahead of Aecooly on 60,000 units (15.4%).
Volume is spread across 9 brands, with the top three holding 53.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $64.94, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Honeywell
1 ASIN in Top 10
23.1%
Units
90K
Revenue
$1.5M
Avg. price
$18.79
B001R1RXUG
$18.79·★4.6·130.9K revsHoneywell TurboForce Air Circulator, Small Tabletop Fan, Quiet Personal Fan for Home or Office, 3 Speeds, 90 Degree Pivoting Head, Black, HT900 | Quiet Personal Fan for Home or Office, 3 Speeds, 90 Degree Pivoting Head
Units sold90K
DREO
1 ASIN in Top 10
15.4%
Units
60K
Revenue
$3.9M
Avg. price
$64.94
B09MKPDJRT
$64.94·★4.5·95.4K revsDREO Tower Fan for Bedroom, 28ft/s Velocity, Ultra Quiet Fan, 8 Speeds | 2026 Upgraded DC Motor, 90° Oscillating, 4 Modes Standing Fan, Bladeless Fan for Indoors, Floor Fans with Remote, Black
Units sold60K
Aecooly
2 ASINs in Top 10
15.4%
Units
60K
Revenue
$564.4K
Avg. price
$9.99
B0DLFCN4J5
$9.99·★4.6·5.5K revsAecooly Slim Portable Fan, Thin Handheld Fan, USB Rechargeable | Mini Personal [24H Max Cooling Time], Battery Powered Small Foldable Pocket for Travel, Summer, Gifts for Women, Girls -Beige
Units sold40KB0FVLY9NGB
$9.99·★4.6·1.7K revsAecooly Mighty Portable Fan, Powerful Handheld Fan, USB Rechargeable | [10H Max Cooling Time], Mini Personal Battery Powered, Pocket for Travel, Summer, Gifts for Women, Girls -Beige
Units sold20K
Trending Small Portable Fan Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B082MY2MX3 booked 20K units at $15.97, with ▲ 100.0% MoM change. On the growth side, B00YU1O15U leads positive momentum with ▲ 125.0% MoM growth on 9K units, with B0BSH75KZ3 close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B082MY2MX3
Amazon Basics Air Circulator Desk Fan for Bedroom, Home and Office, 90-Degree Tilt Head, 3 Speed Settings, Cooling, 35 Watts, Black, 11.1"W x 6.3"D x 10.9"H
Price
$15.97
Rating
4.3
Reviews
72.5K
Latest month sales
B00YU1O15U
Honeywell QuietSet Personal Table Fan, Oscillating Personal Desk Fan For Bedroom with Quiet Operation, 4 Levels of Power and Sound, Black, HTF210B | Cooling comfort, mini fan for personal cooling, quiet operation, 4 sound/power levels, bedroom fans, portable indoor fan
Price
$27.06
Rating
4.3
Reviews
24.2K
Latest month sales
B0BSH75KZ3
DREO Fan for Bedroom, 12 Inches, 70ft Powerful Airflow, 25db Quiet Table Air Circulator Fans for Whole Room, 120° Adjustable Tilt, 3 Speeds, Desktop Fan for Home, Office, Kitchen
Unlock to view ASIN details and product titles
Price
$39.87
Rating
4.6
Reviews
9.8K
Latest month sales
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