Small Box Fan Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Small Box Fan sales on Amazon US totaled 377,800 units in July 2026 (▲ 12.5% vs. the prior month), generating an estimated $9,345,753 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.5% of unit volume and 55.6% of revenue, while a typical listing is priced at $27.89. The keyword itself pulled 11,285 Amazon queries over the same period (▼ 26.1% MoM).
Zooming out to the 12-month window ending July 2026, the small box fan Top 50 moved 1,987,250 units and $48,641,723 in cumulative sales — an average of 165,604 units and $4,053,477 per month. Monthly throughput topped out at 377,800 units in July 2026 and dipped to 68,300 in January 2026, leaving the latest reading 49.4% higher than August 2025.
Small Box Fan Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
377.8K
▲ 12.5% MoM
Monthly Revenue 2026/07
$9.3M
▲ 13.1% MoM
Top 10 Market Share 2026/07
63.5%
Small Box Fan Market Share & Sales Concentration on Amazon US — July 2026
The most-sold small box fan listing on Amazon US in July 2026 is ASIN B001R1RXUG (Brand: Honeywell), which sold 90,000 units at $18.79 apiece — equal to 23.8% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 240,000 units and $5,195,600 in July 2026 — 63.5% of unit volume and 55.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Small Box Fan' on Amazon
July 2026
Is 63.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B001R1RXUG
Honeywell TurboForce Air Circulator, Small Tabletop Fan, Quiet Personal Fan for Home or Office, 3 Speeds, 90 Degree Pivoting Head, Black, HT900
90K
▲ 12.5%vs. prior month
$1.5M
latest month
12-month trend
B0GDDNRQ4M
SWEETFULL Portable Handheld Fan, Mini Rechargeable Personal Hand Fan | Strong Airflow, Pocket-Sized, Up to 12H, 5 Speeds, Quiet Cooling Travel Essentials, Cute Gifts for Women, Girls, Lash, Makeup
30K
▲ 50.0%vs. prior month
$374.7K
latest month
12-month trend
B082MY2MX3
Amazon Basics Air Circulator Desk Fan for Bedroom, Home and Office, 90-Degree Tilt Head, 3 Speed Settings, Cooling, 35 Watts, Black, 11.1"W x 6.3"D x 10.9"H
20K
▲ 100.0%vs. prior month
$361.8K
latest month
12-month trend
B07YKXF9VC
Lasko Pivoting High Velocity Portable Utility Fan - 12" - U12104 - Black | Adjustable Air Mover Blower Fan for Bedroom, Office Desk, Garage, and Home, With 2 Outlets 120V, 3 Speeds
20K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
B0BSH75KZ3
DREO Fan for Bedroom, 12 Inches, 70ft Powerful Airflow, 25db Quiet Table Air Circulator Fans for Whole Room, 120° Adjustable Tilt, 3 Speeds, Desktop Fan for Home, Office, Kitchen
20K
▲ 100.0%vs. prior month
$817.6K
latest month
12-month trend
B0CRKRJ6ML
Portable Stroller Mini Fan, Small Rechargeable Personal Fan, Baby Travel Essentials for Wagon, Car Seat, Treadmill, Battery Powered Biking Gear Accessories, 360° Rotation, 3-Speed, Display, Black
20K
▲ 100.0%vs. prior month
$281.2K
latest month
12-month trend
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Best Small Box Fan Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Honeywell is the best-performing small box fan brand in July 2026, moving 100,000 units across 2 ASINs for 41.7% of Top 10 volume. SWEETFULL follows with 30,000 units (12.5%), ahead of Amazon Basics on 30,000 units (12.5%).
With 8 brands splitting the Top 10 and 66.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.99 to $23.66, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Honeywell
2 ASINs in Top 10
41.7%
Units
100K
Revenue
$1.6M
Avg. price
$19.39
B001R1RXUG
$18.79·★4.6·131K revsHoneywell TurboForce Air Circulator, Small Tabletop Fan, Quiet Personal Fan for Home or Office, 3 Speeds, 90 Degree Pivoting Head, Black, HT900
Units sold90KB001R1Q2C6
$19.99·★4.6·29.6K revsHoneywell TurboForce Air Circulator, Small Tabletop Fan, Quiet Personal Fan for Home or Office, 3 Speeds, 90 Degree Pivoting Head, White, HT-904
Units sold10K
SWEETFULL
1 ASIN in Top 10
12.5%
Units
30K
Revenue
$374.7K
Avg. price
$13.99
B0GDDNRQ4M
$13.99·★4.6·1.3K revsSWEETFULL Portable Handheld Fan, Mini Rechargeable Personal Hand Fan | Strong Airflow, Pocket-Sized, Up to 12H, 5 Speeds, Quiet Cooling Travel Essentials, Cute Gifts for Women, Girls, Lash, Makeup
Units sold30K
Amazon Basics
2 ASINs in Top 10
12.5%
Units
30K
Revenue
$704.8K
Avg. price
$23.66
B082MY2MX3
$15.97·★4.3·72.5K revsAmazon Basics Air Circulator Desk Fan for Bedroom, Home and Office, 90-Degree Tilt Head, 3 Speed Settings, Cooling, 35 Watts, Black, 11.1"W x 6.3"D x 10.9"H
Units sold20KB08XKC9K14
$31.36·★4.1·5.7K revsAmazon Basics 3-Speed Box Fan for Bedroom, Portable with Carry Handle, Powerful Airflow, 5 Blades, Lightweight Design, 67 Watts, 20-Inch, Black, 6.8"D x 20.86"W x 21.33"H
Units sold10K
Trending Small Box Fan Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0854FY793 leads positive momentum with ▲ 900.0% MoM growth on 4K units, with B004TBARBI close behind at ▲ 150.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0854FY793
Genesis 20" Box Fan, 3 Settings, Max Cooling Technology, Carry Handle, White (G20BOX-WHT)
Price
$39.02
Rating
4.4
Reviews
6.2K
Latest month sales
B004TBARBI
Comfort Zone Oscillating Table Fan with Adjustable Tilt, Convenient Push Button Controls, Quiet, 12 inch, 3 Speed, Desk Fan, Airflow 7.25 ft/sec, Ideal for Home, Bedroom, Dorm & Office, CZ121BK
Price
$25.98
Rating
4.3
Reviews
5.5K
Latest month sales
B01BPEZ43W
Comfort Zone CZ200A 20" 3-Speed Box Fan for Full-Force Air Circulation
Unlock to view ASIN details and product titles
Price
$34.87
Rating
4.1
Reviews
3.2K
Latest month sales
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