Sky Tubes Mascara Maybelline Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sky Tubes Mascara Maybelline sales on Amazon US totaled 393,000 units in July 2026 (▼ 42.1% vs. the prior month), generating an estimated $4,834,110 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.4% of unit volume and 56.1% of revenue, while a typical listing is priced at $11.77. The keyword itself pulled 6,941 Amazon queries over the same period (▼ 35.0% MoM).
Zooming out to the 12-month window ending July 2026, the sky tubes mascara maybelline Top 50 moved 5,077,400 units and $64,853,942 in cumulative sales — an average of 423,117 units and $5,404,495 per month. Monthly throughput topped out at 679,000 units in June 2026 and dipped to 243,900 in May 2026, leaving the latest reading 9.8% higher than August 2025.
Sky Tubes Mascara Maybelline Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
393K
▼ 42.1% MoM
Monthly Revenue 2026/07
$4.8M
▼ 54.9% MoM
Top 10 Market Share 2026/07
53.4%
Sky Tubes Mascara Maybelline Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sky tubes mascara maybelline listing on Amazon US in July 2026 is ASIN B08H3JPH74 (Brand: MAYBELLINE), which sold 70,000 units at $10.82 apiece — equal to 17.8% of every unit tracked in this report and 2.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 210,000 units and $2,710,400 in July 2026 — 53.4% of unit volume and 56.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sky Tubes Mascara Maybelline' on Amazon
July 2026
Is 53.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08H3JPH74
Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
70K
▼ 22.2%vs. prior month
$745.5K
latest month
12-month trend
B0GNTLR45X
Maybelline Lash Sensational Sky Tubes Tubing Mascara, Extension-Like Lengthening Mascara, 24HR Eye Makeup with Shea Butter & Castor Oil, Very Black, 1 Count
30K
▲ 50.0%vs. prior month
$322.8K
latest month
12-month trend
B004BD107O
L’Oreal Paris Makeup Original Telescopic Mascara, Separating Mascara Volume and Length Formula, Washable, Blackest Black, 0.27 Fl Oz., 1 Count
20K
▼ 33.3%vs. prior month
$236.2K
latest month
12-month trend
B08H4FSGDW
MAYBELLINE Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Very Black, 1 Count
20K
▼ 33.3%vs. prior month
$182.2K
latest month
12-month trend
B0BG6FXQCC
Prime Prometics PrimeLash Mascara for Older Woman (Black) | Volumizing, Incredible Length in 2 Coats, Long-Stay, Zero Clumps, Hypoallergenic
20K
▼ 33.3%vs. prior month
$560K
latest month
12-month trend
B0BB6B581W
tarte tartelette tubing mascara – Lash Extensions in a Tube, Easy-to-Remove Eye Makeup, Clinically Proven to Volumize & Curl, 24Hr Smudge-Proof Longwear, Vegan & Cruelty-Free
10K
▼ 88.9%vs. prior month
$280K
latest month
12-month trend
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Best Sky Tubes Mascara Maybelline Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MAYBELLINE is the best-performing sky tubes mascara maybelline brand in July 2026, moving 150,000 units across 6 ASINs for 71.4% of Top 10 volume. L'Oreal Paris follows with 20,000 units (9.5%), ahead of PRIME PROMETICS on 20,000 units (9.5%).
With 5 brands splitting the Top 10 and 90.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.02 to $28.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MAYBELLINE
6 ASINs in Top 10
71.4%
Units
150K
Revenue
$1.6M
Avg. price
$10.02
B08H3JPH74
$10.82·★4.5·188.2K revsMaybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
Units sold70KB0GNTLR45X
$10.82·★4.2·1.5K revsMaybelline Lash Sensational Sky Tubes Tubing Mascara, Extension-Like Lengthening Mascara, 24HR Eye Makeup with Shea Butter & Castor Oil, Very Black, 1 Count
Units sold30KB08H4FSGDW
$8.49·★4.5·188.2K revsMAYBELLINE Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Very Black, 1 Count
Units sold20KB00PFCT2R0
$9.45·★4.5·118.8K revsMaybelline Lash Sensational Washable Mascara, Lengthening and Volumizing for a Full Fan Effect, Blackest Black, 1 Count
Units sold10KB08H46YXYH
$9.74·★4.5·188.3K revsMAYBELLINE Lash Sensational Sky High Waterproof Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Very Black, 1 Count
Units sold10KB09VCXH9GF
$10.82·★4.5·188.3K revsMaybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, True Brown, 1 Count
Units sold10K
L'Oreal Paris
1 ASIN in Top 10
9.5%
Units
20K
Revenue
$236.2K
Avg. price
$11.97
B004BD107O
$11.97·★4.6·27.4K revsL’Oreal Paris Makeup Original Telescopic Mascara, Separating Mascara Volume and Length Formula, Washable, Blackest Black, 0.27 Fl Oz., 1 Count
Units sold20K
PRIME PROMETICS
1 ASIN in Top 10
9.5%
Units
20K
Revenue
$560K
Avg. price
$28.00
B0BG6FXQCC
$28.00·★4.0·27.2K revsPrime Prometics PrimeLash Mascara for Older Woman (Black) | Volumizing, Incredible Length in 2 Coats, Long-Stay, Zero Clumps, Hypoallergenic
Units sold20K
Trending Sky Tubes Mascara Maybelline Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CPFY2SZM booked 10K units at $8.00, with ▲ 0.0% MoM change. On the growth side, B002HHDH5Y leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0GNTLR45X close behind at ▲ 50.0% MoM on 30K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CPFY2SZM
e.l.f. Lash XTNDR Mascara, Pitch Black | Made With Tubing Technology For The Look Of Lash Extensions, Clump & Flake Free, Vegan & Cruelty-Free
Price
$8.00
Rating
4.2
Reviews
9.6K
Latest month sales
B002HHDH5Y
MAYBELLINE Great Lash BIG Washable Mascara, Volumizing, Thickening, Lengthening Mascara, Brownish Black, 1 Count
Price
$6.82
Rating
4.4
Reviews
4.2K
Latest month sales
B0GNTLR45X
Maybelline Lash Sensational Sky Tubes Tubing Mascara, Extension-Like Lengthening Mascara, 24HR Eye Makeup with Shea Butter & Castor Oil, Very Black, 1 Count
Unlock to view ASIN details and product titles
Price
$10.82
Rating
4.2
Reviews
1.5K
Latest month sales
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