Skull Caps Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Skull Caps sales on Amazon US totaled 62,200 units in July 2026 (▲ 20.1% vs. the prior month), generating an estimated $942,005 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.1% of unit volume and 55.4% of revenue, while a typical listing is priced at $15.01. The keyword itself pulled 21,383 Amazon queries over the same period (▲ 3.4% MoM).
Zooming out to the 12-month window ending July 2026, the skull caps Top 50 moved 629,050 units and $10,916,024 in cumulative sales — an average of 52,421 units and $909,669 per month. Monthly throughput topped out at 141,650 units in December 2025 and dipped to 21,800 in May 2026, leaving the latest reading 59.3% higher than August 2025.
Skull Caps Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
62.2K
▲ 20.1% MoM
Monthly Revenue 2026/07
$942K
▲ 20.2% MoM
Top 10 Market Share 2026/07
53.1%
Skull Caps Market Share & Sales Concentration on Amazon US — July 2026
The most-sold skull caps listing on Amazon US in July 2026 is ASIN B0DZ6851DP (Brand: THINDUST), which sold 8,000 units at $14.99 apiece — equal to 12.9% of every unit tracked in this report and 1.6× the volume of the No. 2 listing.
The Top 10 ASINs account for 33,000 units and $521,610 in July 2026 — 53.1% of unit volume and 55.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Skull Caps' on Amazon
July 2026
Is 53.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DZ6851DP
3-Pack Breathable Mesh Skull Cap Sweat Control Helmet Liner
8K
▲ 60.0%vs. prior month
$119.9K
latest month
12-month trend
B0GHF67NGP
QINGLONGLIN Cooling Skull Cap Sweat Wicking Breathable for Men Women 3 Pack
5K
▲ 66.7%vs. prior month
$74.2K
latest month
12-month trend
B07VCM1Z8H
New Balance Lightweight Running/Athletic Skullcap Hat, Beanie, Cap
4K
▼ 20.0%vs. prior month
$80K
latest month
12-month trend
B0DMF4XLZV
Headshion 100% Cotton Skull Caps Beanie Sleeping Hats for Men Women
3K
▲ 50.0%vs. prior month
$24K
latest month
12-month trend
B0GHF39KMP
QINGLONGLIN Cooling Skull Cap Sweat Wicking Breathable for Men Women 3 Pack | Lightweight Quick Dry Beanie & Helmet Liner, Stretch Non-Slip Fit Under Hard Hat, Construction Gym Cycling Running Workout
3K
▲ 50.0%vs. prior month
$44.5K
latest month
12-month trend
B0F38LMYWN
Battle Sports Pro Athletic Skull Cap
2K
▲ 100.0%vs. prior month
$36K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Skull Caps Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
THINDUST is the best-performing skull caps brand in July 2026, moving 8,000 units across 1 ASIN for 24.2% of Top 10 volume. QINGLONGLIN follows with 8,000 units (24.2%), ahead of New Balance on 4,000 units (12.1%).
With 9 brands splitting the Top 10 and 60.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.99 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
THINDUST
1 ASIN in Top 10
24.2%
Units
8K
Revenue
$119.9K
Avg. price
$14.99
B0DZ6851DP
$14.99·★4.4·950 revs3-Pack Breathable Mesh Skull Cap Sweat Control Helmet Liner
Units sold8K
QINGLONGLIN
2 ASINs in Top 10
24.2%
Units
8K
Revenue
$118.7K
Avg. price
$14.99
B0GHF67NGP
$14.99·★4.4·399 revsQINGLONGLIN Cooling Skull Cap Sweat Wicking Breathable for Men Women 3 Pack
Units sold5KB0GHF39KMP
$14.99·★4.4·402 revsQINGLONGLIN Cooling Skull Cap Sweat Wicking Breathable for Men Women 3 Pack | Lightweight Quick Dry Beanie & Helmet Liner, Stretch Non-Slip Fit Under Hard Hat, Construction Gym Cycling Running Workout
Units sold3K
New Balance
1 ASIN in Top 10
12.1%
Units
4K
Revenue
$80K
Avg. price
$19.99
B07VCM1Z8H
$19.99·★4.6·2.7K revsNew Balance Lightweight Running/Athletic Skullcap Hat, Beanie, Cap
Units sold4K
Trending Skull Caps Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0F38LMYWN booked 2K units at $17.99, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F38LMYWN
Battle Sports Pro Athletic Skull Cap
Price
$17.99
Rating
4.7
Reviews
445
Latest month sales
B00MURUOJ8
Nike Dri-Fit Skull Cap
Price
$24.99
Rating
4.6
Reviews
1K
Latest month sales
B00UR4HLBK
MISSION Cooling Helmet Liner - Lightweight & Breathable - Cools Up to 2 Hours - UPF 50 Sun Protection - Machine Washable
Unlock to view ASIN details and product titles
Price
$16.99
Rating
4.4
Reviews
9.7K
Latest month sales
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