Skims Bra Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

OEAK is the best-performing skims bra brand in July 2026, moving 12,000 units across 3 ASINs for 25.0% of Top 10 volume. Nippies follows with 9,000 units (18.8%), ahead of LetsJoli on 7,000 units (14.6%).

Volume is spread across 8 brands, with the top three holding 58.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $19.66 to $25.99, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0FS1GXDPX booked 5K units at $14.56, with ▲ 400.0% MoM change. On the growth side, B0CZKX31XD leads positive momentum with ▲ 150.0% MoM growth on 500 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.