Sirloin Steak Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sirloin Steak sales on Amazon US totaled 408,000 units in July 2026 (▼ 9.3% vs. the prior month), generating an estimated $4,158,920 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.8% of unit volume and 57.3% of revenue, while a typical listing is priced at $12.87. The keyword itself pulled 22,386 Amazon queries over the same period (▲ 4.0% MoM).
Zooming out to the 12-month window ending July 2026, the sirloin steak Top 50 moved 4,348,700 units and $39,804,347 in cumulative sales — an average of 362,392 units and $3,317,029 per month. Monthly throughput topped out at 450,000 units in June 2026 and dipped to 254,900 in May 2026, leaving the latest reading 44.7% higher than August 2025.
Sirloin Steak Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
408K
▼ 9.3% MoM
Monthly Revenue 2026/07
$4.2M
▼ 11.8% MoM
Top 10 Market Share 2026/07
58.8%
Sirloin Steak Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sirloin steak listing on Amazon US in July 2026 is ASIN B08LJVQSL2 (Brand: Amazon Grocery), which sold 70,000 units at $6.99 apiece — equal to 17.2% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 240,000 units and $2,383,400 in July 2026 — 58.8% of unit volume and 57.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sirloin Steak' on Amazon
July 2026
Is 58.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08LJVQSL2
Amazon Grocery, Ground Beef, 80% Lean/20% Fat, 1 lb
70K
▼ 22.2%vs. prior month
$489.3K
latest month
12-month trend
B08LJVNW82
Amazon Grocery Amazon Grocery, Ground Beef, 90% Lean/10% Fat, 1 lb
40K
▲ 0.0%vs. prior month
$316.8K
latest month
12-month trend
B09439SKW3
Organic Rancher, Organic Ground Beef 93% Lean/7% Fat, 100% Grass Fed & Grass Finished, USDA Organic, Pasture Raised Free Range, 16 oz
30K
▲ 0.0%vs. prior month
$344.7K
latest month
12-month trend
B01N30RMAF
Verde Farms, Beef Ribeye Steak, Organic, Grass-Fed | 0.625 lbs.
20K
▲ 0.0%vs. prior month
$249.6K
latest month
12-month trend
B01N4KVZ7G
Verde Farms, Ground Beef 93% Lean/7% Fat, Organic, Grass-Fed, 1 lb
20K
▲ 0.0%vs. prior month
$220.6K
latest month
12-month trend
B07QCZ43S7
Verde Farms, Beef Sirloin Steaks, Organic, Grass-Fed | 0.75 lbs |Pack of 2
20K
▲ 0.0%vs. prior month
$228.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Sirloin Steak Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Grocery is the best-performing sirloin steak brand in July 2026, moving 120,000 units across 3 ASINs for 50.0% of Top 10 volume. Verde Farms follows with 70,000 units (29.2%), ahead of ORGANIC RANCHER on 50,000 units (20.8%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.31 to $14.82, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Grocery
3 ASINs in Top 10
50.0%
Units
120K
Revenue
$915.6K
Avg. price
$8.31
B08LJVQSL2
$6.99·★4.7·26.6K revsAmazon Grocery, Ground Beef, 80% Lean/20% Fat, 1 lb
Units sold70KB08LJVNW82
$7.99·★4.7·14.8K revsAmazon Grocery Amazon Grocery, Ground Beef, 90% Lean/10% Fat, 1 lb
Units sold40KB0D8PLKJ9T
$9.95·★4.2·1.2K revsAmazon Grocery, Beef Strips for Stir Fry, Boneless, USDA Choice, Weight Varies
Units sold10K
Verde Farms
4 ASINs in Top 10
29.2%
Units
70K
Revenue
$795.4K
Avg. price
$11.19
B01N30RMAF
$12.48·★4.2·3.9K revsVerde Farms, Beef Ribeye Steak, Organic, Grass-Fed | 0.625 lbs.
Units sold20KB01N4KVZ7G
$11.14·★4.7·4.1K revsVerde Farms, Ground Beef 93% Lean/7% Fat, Organic, Grass-Fed, 1 lb
Units sold20KB07QCZ43S7
$11.43·★4.2·4.6K revsVerde Farms, Beef Sirloin Steaks, Organic, Grass-Fed | 0.75 lbs |Pack of 2
Units sold20KB01MS49EXF
$9.72·★4.7·1.6K revsVerde Farms, Ground Beef 85% Lean/15% Fat, Organic, Grass-Fed, 1 lb
Units sold10K
ORGANIC RANCHER
3 ASINs in Top 10
20.8%
Units
50K
Revenue
$672.4K
Avg. price
$14.82
B09439SKW3
$11.49·★4.7·2.2K revsOrganic Rancher, Organic Ground Beef 93% Lean/7% Fat, 100% Grass Fed & Grass Finished, USDA Organic, Pasture Raised Free Range, 16 oz
Units sold30KB09432JTV8
$14.99·★4.3·710 revsOrganic Rancher, Organic Beef Top Sirloin Steak, 100% Grass Fed & Grass Finished, USDA Organic, Pasture Raised Free Range, G.A.P. Step 4, 12 oz
Units sold10KB0943BDRKZ
$17.99·★4.0·576 revsOrganic Rancher, Organic Beef NY Strip Steak, 100% Grass Fed & Grass Finished, USDA Organic, Pasture Raised Free Range, G.A.P. Step 4, 8 oz
Units sold10K
Trending Sirloin Steak Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01MS49EXF booked 10K units at $9.72, with ▲ 11.1% MoM change. On the growth side, B0DQQ7691W leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B07PRT58CH close behind at ▲ 50.0% MoM on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01MS49EXF
Verde Farms, Ground Beef 85% Lean/15% Fat, Organic, Grass-Fed, 1 lb
Price
$9.72
Rating
4.7
Reviews
1.6K
Latest month sales
B0DQQ7691W
Impossible, Steak Bites Plant Based, 10 Ounce
Price
$5.99
Rating
4.4
Reviews
124
Latest month sales
B07PRT58CH
Wellshire Farms 8oz Uncured Smoked Beef Bacon – Made from Pasture-Raised Beef with No Antibiotics or Added Hormones, Bold Flavor and Ready to Serve
Unlock to view ASIN details and product titles
Price
$7.99
Rating
4.5
Reviews
1.7K
Latest month sales
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