Siren Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Siren sales on Amazon US totaled 15,250 units in July 2026 (▲ 10.5% vs. the prior month), generating an estimated $358,187 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 83.9% of unit volume and 71.6% of revenue, while a typical listing is priced at $37.81. The keyword itself pulled 17,248 Amazon queries over the same period (▲ 1.7% MoM).
Zooming out to the 12-month window ending July 2026, the siren Top 50 moved 181,250 units and $4,429,375 in cumulative sales — an average of 15,104 units and $369,115 per month. Monthly throughput topped out at 27,150 units in December 2025 and dipped to 6,800 in May 2026, leaving the latest reading 32.4% lower than August 2025.
Siren Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
15.3K
▲ 10.5% MoM
Monthly Revenue 2026/07
$358.2K
▲ 4.9% MoM
Top 10 Market Share 2026/07
83.9%
Siren Market Share & Sales Concentration on Amazon US — July 2026
The most-sold siren listing on Amazon US in July 2026 is ASIN B00BQOFXAG (Brand: Pyle), which sold 6,000 units at $12.99 apiece — equal to 39.3% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 12,800 units and $256,584 in July 2026 — 83.9% of unit volume and 71.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Siren' on Amazon
July 2026
Is 83.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00BQOFXAG
Pyle 20W Megaphone Bullhorn - 5.4'' x 8.6'' Portable Megaphone, Projection Range 1000 Sq. Yards, Voice Talking & Siren Alert, Shoulder Strap, Battery Operated, (White)
6K
▲ 20.0%vs. prior month
$76.9K
latest month
12-month trend
B0BYCC8WM4
HerTime2 Personal Safety Alarm for Women - Loud Self Defense Siren, Waterproof Keychain with Strobe Light - Battery Powered, Rose Gold
4K
▲ 33.3%vs. prior month
$93.6K
latest month
12-month trend
B08TT47Y99
She’s Birdie–The Original Personal Safety Alarm for Women by Women–Loud Siren, Strobe Light and Key Chain in a Variety of Colors (Aqua)
500
▼ 50.0%vs. prior month
$14K
latest month
12-month trend
B07NLFQS7T
KOSIN Personal Safety Alarm, 6 Pack 140DB Personal Security Alarm Keychain | Super Loud Siren Emergency Safety Alarm with LED Lights, for Women, Men, Children, Elderly
500
▲ 0.0%vs. prior month
$8.5K
latest month
12-month trend
B091MFX8R5
Original Defense® Siren Self-Defense Alarm - 130 dB Keychain Alarm with LED Strobe Light for Women, Children, and Elderly - Police Recommended - (Mint, 1 Count)
500
▲ 66.7%vs. prior month
$9.5K
latest month
12-month trend
B07GLY1KPR
Pyle PMP21BL Portable Megaphone Speaker Siren Bullhorn - Compact and Battery Operated with 20 Watt Power, Microphone, 2 Modes, PA Sound and Foldable Handle for Cheerleading and Police Use, Blue
300
▼ 50.0%vs. prior month
$5.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Siren Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Pyle is the best-performing siren brand in July 2026, moving 6,300 units across 2 ASINs for 49.2% of Top 10 volume. HerTime2 follows with 4,000 units (31.3%), ahead of Original Defense on 1,000 units (7.8%).
With 7 brands splitting the Top 10 and 88.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.14 to $26.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Pyle
2 ASINs in Top 10
49.2%
Units
6.3K
Revenue
$82.7K
Avg. price
$14.14
B00BQOFXAG
$12.99·★4.5·20.8K revsPyle 20W Megaphone Bullhorn - 5.4'' x 8.6'' Portable Megaphone, Projection Range 1000 Sq. Yards, Voice Talking & Siren Alert, Shoulder Strap, Battery Operated, (White)
Units sold6KB07GLY1KPR
$15.29·★4.5·20.8K revsPyle PMP21BL Portable Megaphone Speaker Siren Bullhorn - Compact and Battery Operated with 20 Watt Power, Microphone, 2 Modes, PA Sound and Foldable Handle for Cheerleading and Police Use, Blue
Units sold300
HerTime2
1 ASIN in Top 10
31.3%
Units
4K
Revenue
$93.6K
Avg. price
$26.95
B0BYCC8WM4
$26.95·★4.6·2.4K revsHerTime2 Personal Safety Alarm for Women - Loud Self Defense Siren, Waterproof Keychain with Strobe Light - Battery Powered, Rose Gold
Units sold4K
Original Defense
3 ASINs in Top 10
7.8%
Units
1K
Revenue
$19K
Avg. price
$16.92
B091MFX8R5
$16.92·★4.4·6.3K revsOriginal Defense® Siren Self-Defense Alarm - 130 dB Keychain Alarm with LED Strobe Light for Women, Children, and Elderly - Police Recommended - (Mint, 1 Count)
Units sold500B09PZGHFWF
$16.92·★4.4·6.3K revsOriginal Defense® Siren Self-Defense Alarm - 130 dB Keychain Alarm with LED Strobe Light for Women, Children, and Elderly - Police Recommended - (Black, 1 Count)
Units sold300B091M5B5DZ
$16.92·★4.4·6.3K revsOriginal Defense® Siren Self-Defense Alarm - 125 dB Keychain Alarm with LED Strobe Light for Women, Children, and Elderly - Police Recommended - (Magenta, 1 Count)
Units sold200
Trending Siren Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B091M5B5DZ booked 200 units at $16.92, with ▲ 100.0% MoM change. On the growth side, B0DP7CYY92 leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B091MRVNHG close behind at ▲ 100.0% MoM on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B091M5B5DZ
Original Defense® Siren Self-Defense Alarm - 125 dB Keychain Alarm with LED Strobe Light for Women, Children, and Elderly - Police Recommended - (Magenta, 1 Count)
Price
$16.92
Rating
4.4
Reviews
6.3K
Latest month sales
B0DP7CYY92
QWORK Alarm Horn Siren PA Speaker Mic System - 12V 100W Loud 7-Sound Vehicle Warning Speaker for Worksite Alert/Utility Vehicle/Tow Truck
Price
$17.97
Rating
3.7
Reviews
86
Latest month sales
B091MRVNHG
Original Defense Original Defense® Siren Self-Defense Alarm - 130 dB Keychain Alarm with LED Strobe Light for Women, Children, and Elderly - Police Recommended - (White, 1 Count)
Unlock to view ASIN details and product titles
Price
$16.92
Rating
4.4
Reviews
6.3K
Latest month sales
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