Simon Game Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Simon Game sales on Amazon US totaled 175,800 units in July 2026 (▼ 11.0% vs. the prior month), generating an estimated $2,569,732 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.3% of unit volume and 46.1% of revenue, while a typical listing is priced at $17.44. The keyword itself pulled 16,362 Amazon queries over the same period (▼ 0.1% MoM).
Zooming out to the 12-month window ending July 2026, the simon game Top 50 moved 2,601,200 units and $41,193,809 in cumulative sales — an average of 216,767 units and $3,432,817 per month. Monthly throughput topped out at 728,800 units in December 2025 and dipped to 59,900 in May 2026, leaving the latest reading 48.4% higher than August 2025.
Simon Game Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
175.8K
▼ 11.0% MoM
Monthly Revenue 2026/07
$2.6M
▼ 16.0% MoM
Top 10 Market Share 2026/07
52.3%
Simon Game Market Share & Sales Concentration on Amazon US — July 2026
The most-sold simon game listing on Amazon US in July 2026 is ASIN B07P6MZPK3 (Brand: Mattel Games), which sold 30,000 units at $11.17 apiece — equal to 17.1% of every unit tracked in this report and 3.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 92,000 units and $1,185,060 in July 2026 — 52.3% of unit volume and 46.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Simon Game' on Amazon
July 2026
Is 52.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B07P6MZPK3
Mattel Games UNO Card Game for Kid, Adult & Family Nights & Parties, Travel & Vacations, Color Blind Accessible & Customizable Deck (Amazon Exclusive)
30K
▲ 50.0%vs. prior month
$340.8K
latest month
12-month trend
B0CWVMNNFV
Grab The Mic - Award Winning Karaoke Party Game for Bad Singers w Foam Mic | 120 Word Cards (250 Words), 2-12 Players for Ages 8+. Perfect For Family Game Night, Birthdays & Sing-Off Parties.
8K
▼ 11.1%vs. prior month
$155.8K
latest month
12-month trend
B0D51F42SW
Asmodee Spot It! Classic Card Game (2024 Refresh) - Eco-Blister Edition, 5-in-1 Visual Perception Game for Quick Reflexes and Family Fun, Ages 6+, 2-8 Players, 10 Minute Playtime
8K
▲ 0.0%vs. prior month
$54.3K
latest month
12-month trend
B0FHKZ4BP1
Official Hasbro Games Connect 4 Game (2025 Edition) | All-in-1 Storage, Carrying Case, Score Tracker | Ages 6+ | 2 Players | Family Games for Kids
8K
▲ 60.0%vs. prior month
$79.8K
latest month
12-month trend
B008J87PVC
Hasbro Twister Party Classic Board Game for 2 or More Players,Indoor and Outdoor Game for Kids 6 and Up,Packaging May Vary
8K
▲ 14.3%vs. prior month
$109.3K
latest month
12-month trend
B06XY881H4
Hasbro Gaming Connect 4 Strategy Board Game for Ages 6 and Up (Amazon Exclusive)
7K
▲ 16.7%vs. prior month
$80.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Simon Game Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mattel Games is the best-performing simon game brand in July 2026, moving 30,000 units across 1 ASIN for 32.6% of Top 10 volume. Hasbro Gaming follows with 29,000 units (31.5%), ahead of Lucky Egg on 8,000 units (8.7%).
With 7 brands splitting the Top 10 and 72.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.17 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mattel Games
1 ASIN in Top 10
32.6%
Units
30K
Revenue
$340.8K
Avg. price
$11.17
B07P6MZPK3
$11.17·★4.8·60.8K revsMattel Games UNO Card Game for Kid, Adult & Family Nights & Parties, Travel & Vacations, Color Blind Accessible & Customizable Deck (Amazon Exclusive)
Units sold30K
Hasbro Gaming
4 ASINs in Top 10
31.5%
Units
29K
Revenue
$378.8K
Avg. price
$14.27
B0FHKZ4BP1
$9.97·★4.9·278 revsOfficial Hasbro Games Connect 4 Game (2025 Edition) | All-in-1 Storage, Carrying Case, Score Tracker | Ages 6+ | 2 Players | Family Games for Kids
Units sold8KB008J87PVC
$14.34·★4.7·15.1K revsHasbro Twister Party Classic Board Game for 2 or More Players,Indoor and Outdoor Game for Kids 6 and Up,Packaging May Vary
Units sold8KB06XY881H4
$12.77·★4.8·19.3K revsHasbro Gaming Connect 4 Strategy Board Game for Ages 6 and Up (Amazon Exclusive)
Units sold7KB08MVWB4SC
$19.99·★4.6·7.1K revsHasbro Gaming Guess Who? Plus Board Game with People & Pet Cards | 2 Players | The Original Guessing Game for Kids | Ages 6+ (Amazon Exclusive)
Units sold6K
Lucky Egg
1 ASIN in Top 10
8.7%
Units
8K
Revenue
$155.8K
Avg. price
$19.99
B0CWVMNNFV
$19.99·★4.7·4.7K revsGrab The Mic - Award Winning Karaoke Party Game for Bad Singers w Foam Mic | 120 Word Cards (250 Words), 2-12 Players for Ages 8+. Perfect For Family Game Night, Birthdays & Sing-Off Parties.
Units sold8K
Trending Simon Game Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0FHKZ4BP1 booked 8K units at $9.97, with ▲ 60.0% MoM change. On the growth side, B088CXZLYJ leads positive momentum with ▲ 150.0% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FHKZ4BP1
Official Hasbro Games Connect 4 Game (2025 Edition) | All-in-1 Storage, Carrying Case, Score Tracker | Ages 6+ | 2 Players | Family Games for Kids
Price
$9.97
Rating
4.9
Reviews
278
Latest month sales
B07XGNSH8Y
Moose Master - Laugh Until You Cry Fun - Your Cheeks Will Hurt from Smiling and Laughing so Hard - for Fun People Looking for A Hilarious Night in a Box
Price
$21.99
Rating
4.6
Reviews
5.3K
Latest month sales
B088CXZLYJ
BATURU Magnetic Dart Board for Kids & Teen Boys, Dart Game | Safe Magnetic Dart Game With No Sharp Tips, Indoor Outdoor Family Party Game Birthday Christmas Gifts For Kids & Teen Boys
Unlock to view ASIN details and product titles
Price
$26.99
Rating
4.6
Reviews
2.2K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this simon game report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card