Silky Crayons Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Crayola is the best-performing silky crayons brand in July 2026, moving 116,000 units across 6 ASINs for 83.5% of Top 10 volume. KALOUR follows with 10,000 units (7.2%), ahead of TBC The Best Crafts on 5,000 units (3.6%).

With 5 brands splitting the Top 10 and 94.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.88 to $9.99, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0096XWNNY leads positive momentum with ▲ 1400.0% MoM growth on 60K units, with B013RDWWJI close behind at ▲ 1233.3% MoM on 4K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.