Silk Hair Scarf Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Silk Hair Scarf sales on Amazon US totaled 116,700 units in July 2026 (▲ 11.5% vs. the prior month), generating an estimated $1,111,970 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.3% of unit volume and 65.4% of revenue, while a typical listing is priced at $9.16. The keyword itself pulled 12,680 Amazon queries over the same period (▼ 24.2% MoM).
Zooming out to the 12-month window ending July 2026, the silk hair scarf Top 50 moved 1,166,250 units and $12,079,021 in cumulative sales — an average of 97,188 units and $1,006,585 per month. Monthly throughput topped out at 116,700 units in July 2026 and dipped to 59,800 in May 2026, leaving the latest reading 14.2% higher than August 2025.
Silk Hair Scarf Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
116.7K
▲ 11.5% MoM
Monthly Revenue 2026/07
$1.1M
▲ 4.6% MoM
Top 10 Market Share 2026/07
64.3%
Silk Hair Scarf Market Share & Sales Concentration on Amazon US — July 2026
The most-sold silk hair scarf listing on Amazon US in July 2026 is ASIN B0BLXZ4YBJ (Brand: YANIBEST), which sold 20,000 units at $12.99 apiece — equal to 17.1% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 75,000 units and $727,390 in July 2026 — 64.3% of unit volume and 65.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Silk Hair Scarf' on Amazon
July 2026
Is 64.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0BLXZ4YBJ
YANIBEST Adjustable Silk Bonnet for Sleeping Women Double Layer Satin Bonnet Reduce Friction Prevent Frizz Curly Hair
20K
▲ 0.0%vs. prior month
$236.6K
latest month
12-month trend
B0CYQ22VQ5
YANIBEST Soft Satin Bonnet for Men Women, Sleep Cap to Maintain Moisture | Unisex Double Layer, Bonnet for Sleeping, Protect Hair, Natural Wave, Curly Coily, Reduce Frizz, Adjustable Sleep Hat
10K
▲ 0.0%vs. prior month
$133.4K
latest month
12-month trend
B0CRR2R22V
RIIQIICHY Head Scarf for Women Like Silk Scarf Hair Scarf Printed Square Scarf Bandanas for Women 35 Inches
10K
▲ 11.1%vs. prior month
$65.8K
latest month
12-month trend
B0BV5Z143H
RIIQIICHY Women Head Hair Scarf Like Satin Silk Scarf Sleeping Hair Wrapping Night 27.5"
7K
▲ 16.7%vs. prior month
$45.6K
latest month
12-month trend
B0BY49KLBG
HBselect 4PCS Head Scarf for Women 35” Silk Feel Hair Scarf
6K
▲ 20.0%vs. prior month
$59.9K
latest month
12-month trend
B0F2F2VF1H
Sumolux Head Hair Scarf for Women Like Satin Silk Scarf Bandana
6K
▲ 100.0%vs. prior month
$41.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Silk Hair Scarf Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
YANIBEST is the best-performing silk hair scarf brand in July 2026, moving 30,000 units across 2 ASINs for 40.0% of Top 10 volume. RIIQIICHY follows with 17,000 units (22.7%), ahead of HBselect on 6,000 units (8.0%).
With 8 brands splitting the Top 10 and 70.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.46 to $13.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
YANIBEST
2 ASINs in Top 10
40.0%
Units
30K
Revenue
$370K
Avg. price
$13.49
B0BLXZ4YBJ
$12.99·★4.4·29.2K revsYANIBEST Adjustable Silk Bonnet for Sleeping Women Double Layer Satin Bonnet Reduce Friction Prevent Frizz Curly Hair
Units sold20KB0CYQ22VQ5
$13.99·★4.5·4.3K revsYANIBEST Soft Satin Bonnet for Men Women, Sleep Cap to Maintain Moisture | Unisex Double Layer, Bonnet for Sleeping, Protect Hair, Natural Wave, Curly Coily, Reduce Frizz, Adjustable Sleep Hat
Units sold10K
RIIQIICHY
2 ASINs in Top 10
22.7%
Units
17K
Revenue
$111.4K
Avg. price
$6.46
B0CRR2R22V
$6.99·★4.6·2.4K revsRIIQIICHY Head Scarf for Women Like Silk Scarf Hair Scarf Printed Square Scarf Bandanas for Women 35 Inches
Units sold10KB0BV5Z143H
$5.93·★4.6·2.2K revsRIIQIICHY Women Head Hair Scarf Like Satin Silk Scarf Sleeping Hair Wrapping Night 27.5"
Units sold7K
HBselect
1 ASIN in Top 10
8.0%
Units
6K
Revenue
$59.9K
Avg. price
$9.98
B0BY49KLBG
$9.98·★4.4·1.5K revsHBselect 4PCS Head Scarf for Women 35” Silk Feel Hair Scarf
Units sold6K
Trending Silk Hair Scarf Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0F7X1WNB7 booked 4K units at $5.99, with ▲ 100.0% MoM change. On the growth side, B0GY3ZSW4Q leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B0F2F2VF1H close behind at ▲ 100.0% MoM on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F7X1WNB7
Silk Bonnet for Sleeping Women Satin Cap Reduce Frizz & Hair Breakage | Adjustable Tie Enables Personalized Fit. Premium Satin Preserves Hair Moisture and Maintains Healthy Hair while Sleeping
Price
$5.99
Rating
4.4
Reviews
855
Latest month sales
B0GY3ZSW4Q
FocusCare 2-in-1 Anti-Slip Hair Wrap for Sleep – Mesh Durag Cap for Pixie Cut Short Hair, Adjustable Hook and Loop Closure
Price
$9.99
Rating
4.3
Reviews
204
Latest month sales
B0F2F2VF1H
Sumolux Head Hair Scarf for Women Like Satin Silk Scarf Bandana
Unlock to view ASIN details and product titles
Price
$6.98
Rating
4.4
Reviews
569
Latest month sales
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