Silicone Toilet Brush Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Silicone Toilet Brush sales on Amazon US totaled 224,700 units in July 2026 (▲ 0.4% vs. the prior month), generating an estimated $2,939,064 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 74.3% of unit volume and 72.1% of revenue, while a typical listing is priced at $13.76. The keyword itself pulled 16,140 Amazon queries over the same period (▲ 7.1% MoM).
Zooming out to the 12-month window ending July 2026, the silicone toilet brush Top 50 moved 2,161,000 units and $29,817,078 in cumulative sales — an average of 180,083 units and $2,484,756 per month. Monthly throughput topped out at 224,700 units in July 2026 and dipped to 95,600 in May 2026, leaving the latest reading 4.9% higher than August 2025.
Silicone Toilet Brush Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
224.7K
▲ 0.4% MoM
Monthly Revenue 2026/07
$2.9M
▼ 0.9% MoM
Top 10 Market Share 2026/07
74.3%
Silicone Toilet Brush Market Share & Sales Concentration on Amazon US — July 2026
The most-sold silicone toilet brush listing on Amazon US in July 2026 is ASIN B07ZGHZVRY (Brand: Clorox), which sold 40,000 units at $21.00 apiece — equal to 17.8% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 167,000 units and $2,119,720 in July 2026 — 74.3% of unit volume and 72.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Silicone Toilet Brush' on Amazon
July 2026
Is 74.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07ZGHZVRY
Clorox ToiletWand Toilet Bowl Cleaner- Toilet Brush, Storage Caddy and 16 Disinfecting Refill Heads
40K
▲ 0.0%vs. prior month
$830.8K
latest month
12-month trend
B00R55CIRQ
Clorox Corner Toilet Bowl Brush with Under Rim Scrubber, Includes Corner Storage Caddy, White
30K
▲ 0.0%vs. prior month
$238.8K
latest month
12-month trend
B00P7VW2H6
Clorox Toilet Plunger with Hideaway Holder Caddy Heavy-Duty Compact Design with Non-Skid Rubber Base for Bathroom Convenient Storage Toilet Unclogger, 6.5x19.5-Inch, White
20K
▲ 0.0%vs. prior month
$279.4K
latest month
12-month trend
B0CGTZPQFS
FORASTO 2in1 Toilet Brush and Plunger Set - Bathroom Bowl Holder Combo | 21" Extended, Apartment Must Haves, Accessories Decor, Essentials, New Home Storage, Scrubbing Tools, Washing Supplies, Black
20K
▲ 0.0%vs. prior month
$270.2K
latest month
12-month trend
B09TL4MLZ3
oshang Disposable Toilet Brush - Toilet Bowl Cleaner, Toilet Cleaning Supplies, Toilet Brush with Holder, 14 Refills for Deep Cleaning and Hygienic Bathroom Maintenance
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B0B8C9VTNJ
HAMITOR Toilet Bowl Brush Holder Set: Curved Bristle for Deep Cleaning | S-shaped Dense Bristles for Dead Corner Clean, Open Holder for Drain and Airflow, Hidden Rv Toilet Decorative Accessories
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Silicone Toilet Brush Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Clorox is the best-performing silicone toilet brush brand in July 2026, moving 90,000 units across 3 ASINs for 53.9% of Top 10 volume. FORASTO follows with 20,000 units (12.0%), ahead of oshang on 10,000 units (6.0%).
With 8 brands splitting the Top 10 and 71.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $14.65, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Clorox
3 ASINs in Top 10
53.9%
Units
90K
Revenue
$1.3M
Avg. price
$14.65
B07ZGHZVRY
$21.00·★4.7·143.9K revsClorox ToiletWand Toilet Bowl Cleaner- Toilet Brush, Storage Caddy and 16 Disinfecting Refill Heads
Units sold40KB00R55CIRQ
$8.99·★4.6·5.8K revsClorox Corner Toilet Bowl Brush with Under Rim Scrubber, Includes Corner Storage Caddy, White
Units sold30KB00P7VW2H6
$13.97·★4.5·18.4K revsClorox Toilet Plunger with Hideaway Holder Caddy Heavy-Duty Compact Design with Non-Skid Rubber Base for Bathroom Convenient Storage Toilet Unclogger, 6.5x19.5-Inch, White
Units sold20K
FORASTO
1 ASIN in Top 10
12.0%
Units
20K
Revenue
$270.2K
Avg. price
$13.99
B0CGTZPQFS
$13.99·★4.3·7.6K revsFORASTO 2in1 Toilet Brush and Plunger Set - Bathroom Bowl Holder Combo | 21" Extended, Apartment Must Haves, Accessories Decor, Essentials, New Home Storage, Scrubbing Tools, Washing Supplies, Black
Units sold20K
oshang
1 ASIN in Top 10
6.0%
Units
10K
Revenue
$99.9K
Avg. price
$9.99
B09TL4MLZ3
$9.99·★4.5·4.8K revsoshang Disposable Toilet Brush - Toilet Bowl Cleaner, Toilet Cleaning Supplies, Toilet Brush with Holder, 14 Refills for Deep Cleaning and Hygienic Bathroom Maintenance
Units sold10K
Trending Silicone Toilet Brush Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CD3MCQGS booked 10K units at $8.99, with ▲ 150.0% MoM change. On the growth side, B0GT8FVMZ4 leads positive momentum with ▲ 1900.0% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CD3MCQGS
SetSail Toilet Brush and Holder, Self Closing Lid Toilet Bowl Brushes Holder and Extra Long Handle Ventilated Toilet Brush Set for Bathroom Cleaning, Nylon Bristles, White & Grey
Price
$8.99
Rating
4.5
Reviews
5.4K
Latest month sales
B0DYJKB7GB
Holaloha Toilet Brush and Holder Set, Space Saving, 2 Pack, White | Bathroom Accessories, Ergonomic Silicone Handle, Dense Bristles, Deep Cleaning, Scrubber, Compact Design
Price
$8.99
Rating
4.2
Reviews
1.4K
Latest month sales
B0GT8FVMZ4
Disposable Toilet Brush System, Toilet Bowl Cleaning Wand with Lift-to-Open Refill Case, Blue Refill Heads and Freestanding Holder, 1 Wand and Holder Set with 35 Blue Refills
Unlock to view ASIN details and product titles
Price
$17.99
Rating
4.2
Reviews
92
Latest month sales
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