Silicone Muffin Pan Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Silicone Muffin Pan sales on Amazon US totaled 65,550 units in July 2026 (▼ 6.8% vs. the prior month), generating an estimated $765,126 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.0% of unit volume and 51.5% of revenue, while a typical listing is priced at $14.20. The keyword itself pulled 22,637 Amazon queries over the same period (▲ 27.3% MoM).
Zooming out to the 12-month window ending July 2026, the silicone muffin pan Top 50 moved 860,500 units and $11,361,148 in cumulative sales — an average of 71,708 units and $946,762 per month. Monthly throughput topped out at 93,800 units in January 2026 and dipped to 42,000 in May 2026, leaving the latest reading 13.1% higher than August 2025.
Silicone Muffin Pan Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
65.5K
▼ 6.8% MoM
Monthly Revenue 2026/07
$765.1K
▼ 6.9% MoM
Top 10 Market Share 2026/07
61.0%
Silicone Muffin Pan Market Share & Sales Concentration on Amazon US — July 2026
The most-sold silicone muffin pan listing on Amazon US in July 2026 is ASIN B07R9ZKW43 (Brand: CAKETIME), which sold 8,000 units at $7.99 apiece — equal to 12.2% of every unit tracked in this report and 1.6× the volume of the No. 2 listing.
The Top 10 ASINs account for 40,000 units and $393,710 in July 2026 — 61.0% of unit volume and 51.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Silicone Muffin Pan' on Amazon
July 2026
Is 61.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07R9ZKW43
12 Cups Silicone Muffin Pans for Baking Cupcake Pan Nonstick Silicone Molds | Regular size, 1Pack, For Egg Bites, Muffins, Cupcakes, Mini Quiche and so on
8K
▼ 20.0%vs. prior month
$62.9K
latest month
12-month trend
B07VGFFWYG
CAKETIME Silicone Muffin Pan Mini 24 Cups, 1 Pack Cupcake Pan, BPA Free | Nonstick, Food Grade Silicone Mold Baking Pan, Dishwasher Safe
5K
▲ 0.0%vs. prior month
$41.1K
latest month
12-month trend
B01KWTGAVQ
Amazon Basics Reusable Non-Stick Silicone Baking Cups, BPA Free, Muffin Liners, Dishwasher Safe, Microwave and Oven Safe, 2.9 x 2.9 x 1.3 in (LxWxH), Multicolor, 12-Pack
5K
▲ 0.0%vs. prior month
$32.5K
latest month
12-month trend
B0026RHI9Q
GoodCook Everyday Nonstick Steel Muffin Pan, 12 cup, Gray
4K
▲ 100.0%vs. prior month
$36.5K
latest month
12-month trend
B0D1K6BKM4
Silicone Mini Muffin Pan With Metal Reinforced Frame - 24 Cups Durable Silicone Cupcake Pan for Muffin, Cupcakes, BPA Free and Dishwasher Safe - 1 Piece Beige with Rainbow Spots
4K
▼ 20.0%vs. prior month
$50K
latest month
12-month trend
B0DB5Q92JB
Redfly 2 Pack Silicone Muffin Pans for Baking & Cupcake Pan - 12 Cup Regular Size Silicone Molds, BPA Free Egg Bites Mold
4K
▲ 0.0%vs. prior month
$34.6K
latest month
12-month trend
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Best Silicone Muffin Pan Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CAKETIME is the best-performing silicone muffin pan brand in July 2026, moving 13,000 units across 2 ASINs for 32.5% of Top 10 volume. Amazon Basics follows with 8,000 units (20.0%), ahead of GoodCook on 6,000 units (15.0%).
With 6 brands splitting the Top 10 and 67.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.99 to $10.69, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CAKETIME
2 ASINs in Top 10
32.5%
Units
13K
Revenue
$103.9K
Avg. price
$7.99
B07R9ZKW43
$7.99·★4.5·18.3K revs12 Cups Silicone Muffin Pans for Baking Cupcake Pan Nonstick Silicone Molds | Regular size, 1Pack, For Egg Bites, Muffins, Cupcakes, Mini Quiche and so on
Units sold8KB07VGFFWYG
$7.99·★4.5·7.9K revsCAKETIME Silicone Muffin Pan Mini 24 Cups, 1 Pack Cupcake Pan, BPA Free | Nonstick, Food Grade Silicone Mold Baking Pan, Dishwasher Safe
Units sold5K
Amazon Basics
2 ASINs in Top 10
20.0%
Units
8K
Revenue
$77K
Avg. price
$10.69
B01KWTGAVQ
$6.71·★4.7·99.4K revsAmazon Basics Reusable Non-Stick Silicone Baking Cups, BPA Free, Muffin Liners, Dishwasher Safe, Microwave and Oven Safe, 2.9 x 2.9 x 1.3 in (LxWxH), Multicolor, 12-Pack
Units sold5KB073P4RPFP
$14.67·★4.8·17.3K revsAmazon Basics Nonstick Muffin Pan, Set of 2, Sturdy, Oven Safe, Bakes Evenly, Easy to Clean, 12 Cups, Gray, 13.9x10.55x1.22"
Units sold3K
GoodCook
2 ASINs in Top 10
15.0%
Units
6K
Revenue
$54.5K
Avg. price
$9.98
B0026RHI9Q
$9.98·★4.5·1.2K revsGoodCook Everyday Nonstick Steel Muffin Pan, 12 cup, Gray
Units sold4KB0026RHIBE
$9.99·★4.6·1.9K revsGoodCook Everyday Nonstick Steel Jumbo Texas Muffin Pan, 6-cup, Gray
Units sold2K
Trending Silicone Muffin Pan Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GV8NG3MG booked 2K units at $9.99, with ▲ 150.0% MoM change. On the growth side, B0026RHI9Q leads positive momentum with ▲ 100.0% MoM growth on 4K units, with B0C3QGYZTM close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GV8NG3MG
Silicone Muffin Pan for Baking with Metal Reinforced Frame, Nonstick Cupcake Pan 1 Pack Regular Size Egg Bites Silicone Mold
Price
$9.99
Rating
4.7
Reviews
1.1K
Latest month sales
B0026RHI9Q
GoodCook Everyday Nonstick Steel Muffin Pan, 12 cup, Gray
Price
$9.98
Rating
4.5
Reviews
1.2K
Latest month sales
B0C3QGYZTM
HUAKENER 2 Pcs Silicone Muffin Top Pan for Baking, 4 Inch Round Baking Mold | Non-Stick Silicone Baking Molds for Mini Cake, Muffin Top, Dessert, Hamburger, Sandwiches Making
Unlock to view ASIN details and product titles
Price
$8.99
Rating
4.7
Reviews
761
Latest month sales
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