Silicone Cupcake Liners Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Silicone Cupcake Liners sales on Amazon US totaled 72,650 units in July 2026 (▲ 1.5% vs. the prior month), generating an estimated $521,973 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 79.8% of unit volume and 73.7% of revenue, while a typical listing is priced at $8.95. The keyword itself pulled 21,334 Amazon queries over the same period (▲ 4.7% MoM).
Zooming out to the 12-month window ending July 2026, the silicone cupcake liners Top 50 moved 860,800 units and $7,116,538 in cumulative sales — an average of 71,733 units and $593,045 per month. Monthly throughput topped out at 81,300 units in September 2025 and dipped to 47,800 in May 2026, leaving the latest reading 7.1% higher than August 2025.
Silicone Cupcake Liners Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
72.7K
▲ 1.5% MoM
Monthly Revenue 2026/07
$522K
▼ 2.2% MoM
Top 10 Market Share 2026/07
79.8%
Silicone Cupcake Liners Market Share & Sales Concentration on Amazon US — July 2026
The most-sold silicone cupcake liners listing on Amazon US in July 2026 is ASIN B0BNSYKZSN (Brand: Bake Choice), which sold 10,000 units at $8.99 apiece — equal to 13.8% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 58,000 units and $384,710 in July 2026 — 79.8% of unit volume and 73.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Silicone Cupcake Liners' on Amazon
July 2026
Is 79.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BNSYKZSN
Bake Choice 200pcs Natural Tulip Cupcake Liners for Baking Muffin Liners | Unbleached European Parchment Paper, Heat-resistant, Greaseproof, Cupcake Wrapper for Party, Christmas, Gift
10K
▲ 0.0%vs. prior month
$89.9K
latest month
12-month trend
B0BLGZTM6P
Bake Choice 200pcs Standard Cupcake Liners for Baking, Muffin Liners | Non-stick, Natural, Food-grade, Greaseproof Parchment , Cupcake Wrapper for Party, Christmas, Gift
9K
▲ 0.0%vs. prior month
$44.9K
latest month
12-month trend
B08FSSP2N2
Caperci Standard Natural Cupcake Liners 500 Count, No Smell, Grease-Proof Paper Muffin Liners, Food-grade Baking Cups for Cupcakes, Muffins, Nuts | Unbleached, No Smell, Greaseproof Natural Paper Cupcake Wrappers, Food-grade Baking Cups Perfect for Cupcakes & Muffins
9K
▼ 10.0%vs. prior month
$55.6K
latest month
12-month trend
B07R9ZKW43
12 Cups Silicone Muffin Pans for Baking Cupcake Pan Nonstick Silicone Molds | Regular size, 1Pack, For Egg Bites, Muffins, Cupcakes, Mini Quiche and so on
8K
▼ 20.0%vs. prior month
$62.9K
latest month
12-month trend
B01KWTGAVQ
Amazon Basics Reusable Non-Stick Silicone Baking Cups, BPA Free, Muffin Liners, Dishwasher Safe, Microwave and Oven Safe, 2.9 x 2.9 x 1.3 in (LxWxH), Multicolor, 12-Pack
5K
▲ 0.0%vs. prior month
$32.5K
latest month
12-month trend
B0FG7DKJBD
12Pcs Silicone Baking Cup,Non-Stick Cupcake Liners,Reusable Cupcake Molds | round cupcake molds reusable,family pack,High-temperature Resistant non-stick colorful baking cup,easy to clean
4K
▲ 300.0%vs. prior month
$6.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Silicone Cupcake Liners Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Bake Choice is the best-performing silicone cupcake liners brand in July 2026, moving 19,000 units across 2 ASINs for 32.8% of Top 10 volume. Caperci follows with 13,000 units (22.4%), ahead of CAKETIME on 8,000 units (13.8%).
With 7 brands splitting the Top 10 and 69.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.74 to $7.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Bake Choice
2 ASINs in Top 10
32.8%
Units
19K
Revenue
$134.8K
Avg. price
$7.04
B0BNSYKZSN
$8.99·★4.8·7K revsBake Choice 200pcs Natural Tulip Cupcake Liners for Baking Muffin Liners | Unbleached European Parchment Paper, Heat-resistant, Greaseproof, Cupcake Wrapper for Party, Christmas, Gift
Units sold10KB0BLGZTM6P
$5.09·★4.7·6.2K revsBake Choice 200pcs Standard Cupcake Liners for Baking, Muffin Liners | Non-stick, Natural, Food-grade, Greaseproof Parchment , Cupcake Wrapper for Party, Christmas, Gift
Units sold9K
Caperci
2 ASINs in Top 10
22.4%
Units
13K
Revenue
$80.8K
Avg. price
$6.74
B08FSSP2N2
$6.99·★4.5·12.7K revsCaperci Standard Natural Cupcake Liners 500 Count, No Smell, Grease-Proof Paper Muffin Liners, Food-grade Baking Cups for Cupcakes, Muffins, Nuts | Unbleached, No Smell, Greaseproof Natural Paper Cupcake Wrappers, Food-grade Baking Cups Perfect for Cupcakes & Muffins
Units sold9KB0FJL6B9J2
$6.49·★4.8·669 revsCaperci 225pcs Parchment Cupcake Liners - Standard Muffin Cups for Baking | Unbleached, Excellent Greaseproof & Non-Stick Natural EU Parchment Paper Cupcake Wrappers – Perfect for Muffins & Cupcakes
Units sold4K
CAKETIME
1 ASIN in Top 10
13.8%
Units
8K
Revenue
$62.9K
Avg. price
$7.99
B07R9ZKW43
$7.99·★4.5·18.3K revs12 Cups Silicone Muffin Pans for Baking Cupcake Pan Nonstick Silicone Molds | Regular size, 1Pack, For Egg Bites, Muffins, Cupcakes, Mini Quiche and so on
Units sold8K
Trending Silicone Cupcake Liners Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FG7DKJBD booked 4K units at $1.43, with ▲ 300.0% MoM change. On the growth side, B0D1G5168G leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B074Z47M4N close behind at ▲ 100.0% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FG7DKJBD
12Pcs Silicone Baking Cup,Non-Stick Cupcake Liners,Reusable Cupcake Molds | round cupcake molds reusable,family pack,High-temperature Resistant non-stick colorful baking cup,easy to clean
Price
$1.43
Rating
4.4
Reviews
205
Latest month sales
B0D1G5168G
Doiaz Silicone Bento Lunch Box Dividers 3 Shapes of Standard Round & Square & Rectangle - Reusable Silicone Cupcake Liners Non-Stick Muffin Cups for Baking
Price
$9.99
Rating
4.6
Reviews
105
Latest month sales
B074Z47M4N
36 Pack Silicone Cupcake Liners Muffin Baking Cups Liners Reusable Non-Stick Cake Molds Sets Lunch Bento Box Dividers Accessories
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.5
Reviews
9.8K
Latest month sales
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