Silicone Baking Mat Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Silicone Baking Mat sales on Amazon US totaled 49,300 units in July 2026 (▼ 17.8% vs. the prior month), generating an estimated $603,838 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.9% of unit volume and 63.3% of revenue, while a typical listing is priced at $12.36. The keyword itself pulled 38,712 Amazon queries over the same period (▼ 1.9% MoM).
Zooming out to the 12-month window ending July 2026, the silicone baking mat Top 50 moved 801,000 units and $9,939,032 in cumulative sales — an average of 66,750 units and $828,253 per month. Monthly throughput topped out at 143,300 units in December 2025 and dipped to 28,000 in May 2026, leaving the latest reading 18.1% higher than August 2025.
Silicone Baking Mat Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
49.3K
▼ 17.8% MoM
Monthly Revenue 2026/07
$603.8K
▼ 12.3% MoM
Top 10 Market Share 2026/07
66.9%
Silicone Baking Mat Market Share & Sales Concentration on Amazon US — July 2026
The most-sold silicone baking mat listing on Amazon US in July 2026 is ASIN B01ACUA8HC (Brand: Folksy Super Kitchen), which sold 9,000 units at $9.99 apiece — equal to 18.3% of every unit tracked in this report and 29% ahead of the No. 2 listing.
The Top 10 ASINs account for 33,000 units and $382,480 in July 2026 — 66.9% of unit volume and 63.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Silicone Baking Mat' on Amazon
July 2026
Is 66.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B01ACUA8HC
Non-slip Silicone Pastry Mat Extra Large Measurements 28''x 20'' Baking Mat | Silicone Baking Mat Counter Dough Rolling Oven Liner Fondant / Pie Crust Sourdough Bread Supplies - Folksy Super Kitchen Red
9K
▲ 0.0%vs. prior month
$89.9K
latest month
12-month trend
B0F99QVHXH
Oven Liners for Bottom of Oven - 2 Pack Large Heavy Duty Oven Mats, 17"x 25" Reusable Matt Liner for Electric, Gas, Toaster Ovens & Grills, BPA & PFOA Free, Kitchen Essentials, Black
7K
▼ 30.0%vs. prior month
$54.3K
latest month
12-month trend
B0F1SLYH15
Silicone Baking Pastry Dough Mat - 28x20Inch Extra Large Cookie Bread Rolling Mats Sheet, Nonstick Kitchen Counter Kneading Board, Thick Reusable Pie Cookies Pizza Fondant Making Matt with Measurement
3K
▼ 50.0%vs. prior month
$29.6K
latest month
12-month trend
B0725GYNG6
Amazon Basics Silicone Rectangular Baking Mat, Non-Stick, Reusable, Dishwasher Safe, Food Safe, Heat Resistant, 16.5" x 11.6", Beige/Gray, 2-Pack
3K
▲ 0.0%vs. prior month
$46.6K
latest month
12-month trend
B08N4DFRYP
M MCIRCO Baking Sheet with Cooling Rack, Baking Mat Set, Set of 9 | Stainless Steel Cookie Pan with Cooling Rack, 3 Sheets + 3 Racks + 3 Mats, 10/12/16 Inch, Baking Pan, Easy Clean
3K
▲ 0.0%vs. prior month
$90K
latest month
12-month trend
B0CMT2FG1B
Koolstuffs Sourdough Silicone Bread Sling for Dutch Oven, 2 Pack | Long Handles for Dough Transfer, Nonstick Bread Release, Dishwasher Cleanup, Flexible Reusable Design, Round, Gray
2K
▼ 33.3%vs. prior month
$18K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Silicone Baking Mat Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Folksy Super Kitchen is the best-performing silicone baking mat brand in July 2026, moving 9,000 units across 1 ASIN for 27.3% of Top 10 volume. Buself follows with 7,000 units (21.2%), ahead of Amazon Basics on 5,000 units (15.2%).
With 8 brands splitting the Top 10 and 63.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.19 to $13.64, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Folksy Super Kitchen
1 ASIN in Top 10
27.3%
Units
9K
Revenue
$89.9K
Avg. price
$9.99
B01ACUA8HC
$9.99·★4.8·27.2K revsNon-slip Silicone Pastry Mat Extra Large Measurements 28''x 20'' Baking Mat | Silicone Baking Mat Counter Dough Rolling Oven Liner Fondant / Pie Crust Sourdough Bread Supplies - Folksy Super Kitchen Red
Units sold9K
Buself
1 ASIN in Top 10
21.2%
Units
7K
Revenue
$54.3K
Avg. price
$7.19
B0F99QVHXH
$7.19·★4.7·2.4K revsOven Liners for Bottom of Oven - 2 Pack Large Heavy Duty Oven Mats, 17"x 25" Reusable Matt Liner for Electric, Gas, Toaster Ovens & Grills, BPA & PFOA Free, Kitchen Essentials, Black
Units sold7K
Amazon Basics
2 ASINs in Top 10
15.2%
Units
5K
Revenue
$67.6K
Avg. price
$13.64
B0725GYNG6
$16.79·★4.7·98.4K revsAmazon Basics Silicone Rectangular Baking Mat, Non-Stick, Reusable, Dishwasher Safe, Food Safe, Heat Resistant, 16.5" x 11.6", Beige/Gray, 2-Pack
Units sold3KB077XR38W3
$10.49·★4.7·98.4K revsAmazon Basics Silicone Baking Mat for Macarons, Non-Stick, Food Safe, Reusable, Oven-Safe, 16.5" x 11.6", Beige/Gray, 2-Pack
Units sold2K
Trending Silicone Baking Mat Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FD2N1ZZ4 booked 1K units at $8.99, with ▲ 100.0% MoM change. On the growth side, B0GFWDBKCH leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B0CNW4DP5F close behind at ▲ 100.0% MoM on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FD2N1ZZ4
Extra Thick Silicone Baking Mat with Recipes - 26x16 inch Non Stick Pastry Mat with Measurements for Sourdough, Macarons, Bread, Pizza, Dough Rolling, Kneading, Heat Resistant to 480°F Gift for Baker
Price
$8.99
Rating
4.7
Reviews
845
Latest month sales
B0GFWDBKCH
Silicone Pastry Baking Mat 16x24 Inch Large - Non-Stick Non-Slip Dough Rolling Mat with Measurement Markings for Kneading Pie Pizza Cookies Fondant Making Kitchen Counter Pad
Price
$4.99
Rating
4.4
Reviews
33
Latest month sales
B0CNW4DP5F
Silicone Baking Mats - Best German Silicone, Non Slip Baking Sheet, Non Stick Reusable Silicone Mats For Baking, Food Grade Oven Liner, Counter Mat, Set of 6
Unlock to view ASIN details and product titles
Price
$23.99
Rating
4.7
Reviews
98
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this silicone baking mat report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card