Signs Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Signs sales on Amazon US totaled 122,700 units in July 2026 (▲ 4.7% vs. the prior month), generating an estimated $1,698,991 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.1% of unit volume and 39.8% of revenue, while a typical listing is priced at $16.35. The keyword itself pulled 37,818 Amazon queries over the same period (▲ 13.3% MoM).
Zooming out to the 12-month window ending July 2026, the signs Top 50 moved 1,105,900 units and $17,124,809 in cumulative sales — an average of 92,158 units and $1,427,067 per month. Monthly throughput topped out at 156,150 units in August 2025 and dipped to 59,950 in January 2026, leaving the latest reading 21.4% lower than August 2025.
Signs Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
122.7K
▲ 4.7% MoM
Monthly Revenue 2026/07
$1.7M
▲ 3.4% MoM
Top 10 Market Share 2026/07
48.1%
Signs Market Share & Sales Concentration on Amazon US — July 2026
The most-sold signs listing on Amazon US in July 2026 is ASIN B07YNN93X7 (Brand: newnewshow), which sold 10,000 units at $9.99 apiece — equal to 8.1% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 59,000 units and $676,760 in July 2026 — 48.1% of unit volume and 39.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Signs' on Amazon
July 2026
Is 48.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07YNN93X7
newnewshow 8.5x11 Acrylic Sign Holder 3 Pack Vertical Double-Sided Display (Optional 8.5x11 8.5x5.5 5x7 Horizontal and Vertical)
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B0BZYL1FKS
Timart Fine Tip Chalk Markers, Liquid Chalk Pens-8 Pack, 1mm Point | Dry & Wet Erase Chalkboard Markers, Non-Toxic Chalk Marker for First Day of School Sign, Blackboard, Glass, Cars
7K
▲ 40.0%vs. prior month
$54.7K
latest month
12-month trend
B0BVQJDYLC
Veskaoty Felt Letter Board with 294 Letters, 10 x 10 Inch, Black & Wood | Changeable Message Board, Wooden Frame, Wall Mount, Numbers, Symbols, Baby Pregnancy Announcement Sign, Classroom Decor
7K
▲ 16.7%vs. prior month
$69.9K
latest month
12-month trend
B0FC3WLMN3
Small No Soliciting Sign for House,6 Pcs,with Glow in The Dark Stickers | No Soliciting Sticker,Tiny Size Perfect for Video Doorbell,Compatible with Most Doorbells
7K
▲ 0.0%vs. prior month
$41.9K
latest month
12-month trend
B08T16ZDR9
First Day of School Sign Board with Liquid Chalk Markers - 14”x11” Double-Sided & Reusable Board - My First and Last Day - Back to School Supplies - First Day of Kindergarten Preschool
6K
▲ 500.0%vs. prior month
$87.1K
latest month
12-month trend
B0FDK47LFW
xydstay 8.5x11 Acrylic Sign Holder,Clear Table Display Stand,2 Pack | Vertical T Shape Plastic Menu Holder with Double-Sided Display,Ideal for Restaurants,Offices,Schools,Stores and table numbers
5K
▲ 0.0%vs. prior month
$45K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Signs Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
newnewshow is the best-performing signs brand in July 2026, moving 10,000 units across 1 ASIN for 16.9% of Top 10 volume. Timart follows with 7,000 units (11.9%), ahead of Veskaoty on 7,000 units (11.9%).
Volume is spread across 10 brands, with the top three holding 40.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.99 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
newnewshow
1 ASIN in Top 10
16.9%
Units
10K
Revenue
$99.9K
Avg. price
$9.99
B07YNN93X7
$9.99·★4.6·5.9K revsnewnewshow 8.5x11 Acrylic Sign Holder 3 Pack Vertical Double-Sided Display (Optional 8.5x11 8.5x5.5 5x7 Horizontal and Vertical)
Units sold10K
Timart
1 ASIN in Top 10
11.9%
Units
7K
Revenue
$54.7K
Avg. price
$7.99
B0BZYL1FKS
$7.99·★4.3·4.9K revsTimart Fine Tip Chalk Markers, Liquid Chalk Pens-8 Pack, 1mm Point | Dry & Wet Erase Chalkboard Markers, Non-Toxic Chalk Marker for First Day of School Sign, Blackboard, Glass, Cars
Units sold7K
Veskaoty
1 ASIN in Top 10
11.9%
Units
7K
Revenue
$69.9K
Avg. price
$9.99
B0BVQJDYLC
$9.99·★4.7·2.3K revsVeskaoty Felt Letter Board with 294 Letters, 10 x 10 Inch, Black & Wood | Changeable Message Board, Wooden Frame, Wall Mount, Numbers, Symbols, Baby Pregnancy Announcement Sign, Classroom Decor
Units sold7K
Trending Signs Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B08T16ZDR9 booked 6K units at $12.86, with ▲ 500.0% MoM change. On the growth side, B0F1G7DKYG leads positive momentum with ▲ 566.7% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08T16ZDR9
First Day of School Sign Board with Liquid Chalk Markers - 14”x11” Double-Sided & Reusable Board - My First and Last Day - Back to School Supplies - First Day of Kindergarten Preschool
Price
$12.86
Rating
4.5
Reviews
4.7K
Latest month sales
B0FL22TP6C
12pcs Mini Chalkboard Signs with Stand,Food Labels for Party Buffet, Food Tag/Name Card for Wedding Table, Name Tag Drink Labels Taco/Candy Bar/Bake Sale Food Sign, Catering Supplies Buffet Display
Price
$6.99
Rating
4.7
Reviews
433
Latest month sales
B0F1G7DKYG
First & Last Day of School Board, Double Sided Reusable Photo Sharing Prop | 14 x 11 IN First Day of School Chalkboard, Reusable School Signs, Blank Writing Board for Learning Memories
Unlock to view ASIN details and product titles
Price
$5.59
Rating
4.2
Reviews
319
Latest month sales
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