Shovel Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Shovel sales on Amazon US totaled 70,400 units in July 2026 (▼ 11.9% vs. the prior month), generating an estimated $1,344,943 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 73.9% of unit volume and 57.6% of revenue, while a typical listing is priced at $37.05. The keyword itself pulled 19,833 Amazon queries over the same period (▼ 21.7% MoM).
Zooming out to the 12-month window ending July 2026, the shovel Top 50 moved 766,400 units and $17,679,067 in cumulative sales — an average of 63,867 units and $1,473,256 per month. Monthly throughput topped out at 79,900 units in June 2026 and dipped to 44,200 in August 2025, leaving the latest reading 59.3% higher than August 2025.
Shovel Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
70.4K
▼ 11.9% MoM
Monthly Revenue 2026/07
$1.3M
▼ 13.0% MoM
Top 10 Market Share 2026/07
73.9%
Shovel Market Share & Sales Concentration on Amazon US — July 2026
The most-sold shovel listing on Amazon US in July 2026 is ASIN B08YJ6MPSZ (Brand: TOOGE), which sold 10,000 units at $14.44 apiece — equal to 14.2% of every unit tracked in this report.
The Top 10 ASINs account for 52,000 units and $774,880 in July 2026 — 73.9% of unit volume and 57.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Shovel' on Amazon
July 2026
Is 73.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08YJ6MPSZ
TOOGE Pooper Scooper, Dog Pooper Scooper Long Handle Stainless Metal Tray and Rake for Medium Small Dogs Heavy Duty Pet Supplies to Use for Grass, Dirt or Gravel
10K
▲ 0.0%vs. prior month
$166.6K
latest month
12-month trend
B09P3PRM5P
WePet Cat Litter Scoop, Aluminum Alloy Sifter, Kitty Metal Scooper, Deep Shovel, Long Handle, Poop Sifting, Kitten Pooper Lifter, Durable, Heavy Duty, for Litter Box
10K
▲ 0.0%vs. prior month
$85K
latest month
12-month trend
B00006ICOE
Rubbermaid Commercial Products 12.25, Heavy-Duty Dust Pan, Durable Plastic, Charcoal, Ideal for Industrial/Professional Debris Collection & Home Cleaning
9K
▲ 28.6%vs. prior month
$30.9K
latest month
12-month trend
B004S0PGPM
Fiskars Ergo Garden Trowel, Heavy Duty Hand Tool for Digging and Planting | Heavy-Duty Cast Aluminum Rust Resistant Head, Ergonomic Comfort Grip Handle, Hang Hole for Easy Storage, Yard Beds and Pots
6K
▼ 40.0%vs. prior month
$53.6K
latest month
12-month trend
B0BW8X2XND
Heavy Duty Gardening Tools - Gardening Gifts for Women, Men, Mom, Dad - Durable, Ergonomic Garden Tools Set (Green)
4K
▼ 42.9%vs. prior month
$102.8K
latest month
12-month trend
B0F2957LJR
XBX Cat Litter Scoop with Holder, Heavy Duty Litter Sifter, Stainless Steel Litter Shovel, Litter Scooper with Beech Wood Grip and Washable Stand, Perfect for Cat Litter Box Cleaning
3K
▼ 25.0%vs. prior month
$54.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Shovel Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
TOOGE is the best-performing shovel brand in July 2026, moving 13,000 units across 2 ASINs for 25.0% of Top 10 volume. WePet follows with 10,000 units (19.2%), ahead of Rubbermaid Commercial Products on 9,000 units (17.3%).
With 9 brands splitting the Top 10 and 61.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.95 to $19.71, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
TOOGE
2 ASINs in Top 10
25.0%
Units
13K
Revenue
$234K
Avg. price
$19.71
B08YJ6MPSZ
$14.44·★4.6·15.5K revsTOOGE Pooper Scooper, Dog Pooper Scooper Long Handle Stainless Metal Tray and Rake for Medium Small Dogs Heavy Duty Pet Supplies to Use for Grass, Dirt or Gravel
Units sold10KB0CWLG8KZ6
$24.99·★4.5·2.1K revsPooper Scooper for Dogs Metal Heavy Duty Long Handle Rake, Spade & XL Tray | Poop Scooper for Large Medium Small Dogs, 36+" Long Handles and 9”W 9.5”L Extra Large Tray for Yard, Grass, Dirt & Gravel
Units sold3K
WePet
1 ASIN in Top 10
19.2%
Units
10K
Revenue
$85K
Avg. price
$8.50
B09P3PRM5P
$8.50·★4.8·18.1K revsWePet Cat Litter Scoop, Aluminum Alloy Sifter, Kitty Metal Scooper, Deep Shovel, Long Handle, Poop Sifting, Kitten Pooper Lifter, Durable, Heavy Duty, for Litter Box
Units sold10K
Rubbermaid Commercial Products
1 ASIN in Top 10
17.3%
Units
9K
Revenue
$30.9K
Avg. price
$6.95
B00006ICOE
$6.95·★4.7·4.4K revsRubbermaid Commercial Products 12.25, Heavy-Duty Dust Pan, Durable Plastic, Charcoal, Ideal for Industrial/Professional Debris Collection & Home Cleaning
Units sold9K
Trending Shovel Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CSFRMCRZ booked 2K units at $32.99, with ▲ 0.0% MoM change. On the growth side, B0DLQ119M1 leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B082LSWCVC close behind at ▲ 200.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CSFRMCRZ
GADFISH Sand Scoop for Metal Detecting, Metal Detector Scoop, Stainless Steel Sand Sifter Shovel, Fast Sifter Shovel for Underwater Treasure Hunting (Stainless Steel)
Price
$32.99
Rating
4.5
Reviews
1K
Latest month sales
B0DLQ119M1
EGO Power+ 12" Electric Snow Shovel, Cordless, Includes 56V 2.5Ah Battery and Charger - SNS1201
Price
$265.00
Rating
4.2
Reviews
178
Latest month sales
B082LSWCVC
Ashman Heavy-Duty Transfer Shovel (1-Pack) with 41-Inch long Durable Handle and Blade- Ideal for Construction, Landscaping, Gardening, and Snow Removal- Durable, Rust-Resistant, and Multipurpose Scoop
Unlock to view ASIN details and product titles
Price
$35.99
Rating
4.7
Reviews
613
Latest month sales
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