Shoe Mat Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Shoe Mat sales on Amazon US totaled 171,850 units in July 2026 (▲ 2.4% vs. the prior month), generating an estimated $2,433,894 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.0% of unit volume and 63.7% of revenue, while a typical listing is priced at $16.40. The keyword itself pulled 22,161 Amazon queries over the same period (▲ 24.6% MoM).
Zooming out to the 12-month window ending July 2026, the shoe mat Top 50 moved 1,852,250 units and $25,408,760 in cumulative sales — an average of 154,354 units and $2,117,397 per month. Monthly throughput topped out at 190,400 units in January 2026 and dipped to 86,800 in May 2026, leaving the latest reading 23.5% higher than August 2025.
Shoe Mat Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
171.8K
▲ 2.4% MoM
Monthly Revenue 2026/07
$2.4M
▲ 0.9% MoM
Top 10 Market Share 2026/07
64.0%
Shoe Mat Market Share & Sales Concentration on Amazon US — July 2026
The most-sold shoe mat listing on Amazon US in July 2026 is ASIN B0CNGTZ3B5 (Brand: Kitsure), which sold 40,000 units at $9.99 apiece — equal to 23.3% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 110,000 units and $1,551,560 in July 2026 — 64.0% of unit volume and 63.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Shoe Mat' on Amazon
July 2026
Is 64.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CNGTZ3B5
Kitsure Shoe Rack - Non-Woven Shoe Rack Shelf, 27.5" Wide - 3 Tier, Black | Shoe Organizer for Closet, Entryway, Garage, Stackable Shoe Shelves, college dorm&apartment essentials
40K
▲ 33.3%vs. prior month
$399.2K
latest month
12-month trend
B0GLQH4453
18 Pcs EVA Foam Floor Tiles, Puzzle Exercise Mat Set for Gym | Cover 18 sqft with 12.6" x 12.6" x 0.4" interlocking tiles for home gyms, garages and workout equipment
10K
▲ 66.7%vs. prior month
$235.4K
latest month
12-month trend
B0FNWLJWKG
19" x 12" Extra Thick Silicone Mat Waterproof with Raised Edge, Gray | BPA-Free Non-Slip Multi-Purpose Mat for Dog & Cat Feeding, Under Sink Storage & Protection
10K
▲ 0.0%vs. prior month
$112.1K
latest month
12-month trend
B09PRGXY3Y
SIKADEER Waterproof Under Sink Mat 34" x 22", Silicone Mat Kitchen liner | BPA-Free Silicone Tray with Raised Lip Protect Cabinets from Leaks, Versatile Home Organizer for Bathroom, Pets, Boots, Floor
9K
▲ 0.0%vs. prior month
$135.3K
latest month
12-month trend
B081S7C5DN
GORILLA GRIP Dog Food Mat, 100% Waterproof Silicone, 18.5x11.5 Gray | Raised Edge Pet Feeding Mat, BPA Free, Contain Spills, Protects Floors, Placemats for Cats and Dogs Water Bowl
8K
▲ 0.0%vs. prior month
$71.9K
latest month
12-month trend
B0CSPKSCP2
Winisok Waterproof Under Sink Mat 34" x 22", Silicone Mat, Dark Gray | Raised Edge Traps Spills & Leaks, Shelf Liner, Cabinet Protector, for Kitchen, Bathroom, Boots, Pets, Home Essentials
8K
▼ 11.1%vs. prior month
$138.3K
latest month
12-month trend
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Best Shoe Mat Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Kitsure is the best-performing shoe mat brand in July 2026, moving 40,000 units across 1 ASIN for 36.4% of Top 10 volume. GORILLA GRIP follows with 14,000 units (12.7%), ahead of Haulcove on 10,000 units (9.1%).
Volume is spread across 9 brands, with the top three holding 58.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $24.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Kitsure
1 ASIN in Top 10
36.4%
Units
40K
Revenue
$399.2K
Avg. price
$9.99
B0CNGTZ3B5
$9.99·★4.3·16.3K revsKitsure Shoe Rack - Non-Woven Shoe Rack Shelf, 27.5" Wide - 3 Tier, Black | Shoe Organizer for Closet, Entryway, Garage, Stackable Shoe Shelves, college dorm&apartment essentials
Units sold40K
GORILLA GRIP
2 ASINs in Top 10
12.7%
Units
14K
Revenue
$170.5K
Avg. price
$14.48
B081S7C5DN
$9.98·★4.6·29.6K revsGORILLA GRIP Dog Food Mat, 100% Waterproof Silicone, 18.5x11.5 Gray | Raised Edge Pet Feeding Mat, BPA Free, Contain Spills, Protects Floors, Placemats for Cats and Dogs Water Bowl
Units sold8KB072K1G53F
$18.99·★4.4·39.5K revsGORILLA GRIP WeatherMAX Door Mat, Indoor Outdoor Use, 29x17 Gray Diamond | 100% Waterproof Outdoor Doormat, US Designed, Stain and Fade Resistant, Low Profile Front Door Mat, Easy to Clean Welcome Mat
Units sold6K
Haulcove
1 ASIN in Top 10
9.1%
Units
10K
Revenue
$235.4K
Avg. price
$24.99
B0GLQH4453
$24.99·★4.1·977 revs18 Pcs EVA Foam Floor Tiles, Puzzle Exercise Mat Set for Gym | Cover 18 sqft with 12.6" x 12.6" x 0.4" interlocking tiles for home gyms, garages and workout equipment
Units sold10K
Trending Shoe Mat Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B072K1G53F booked 6K units at $18.99, with ▲ 20.0% MoM change. On the growth side, B0GV43B8R4 leads positive momentum with ▲ 1900.0% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B072K1G53F
GORILLA GRIP WeatherMAX Door Mat, Indoor Outdoor Use, 29x17 Gray Diamond | 100% Waterproof Outdoor Doormat, US Designed, Stain and Fade Resistant, Low Profile Front Door Mat, Easy to Clean Welcome Mat
Price
$18.99
Rating
4.4
Reviews
39.5K
Latest month sales
B07JQCVBBZ
Gruper Yoga Mat Non Slip, Eco Friendly Fitness Exercise Mat with Carrying Strap,Pro Yoga Mats for Women,Workout Mats for Home, Pilates and Floor Exercises
Price
$27.99
Rating
4.4
Reviews
10.5K
Latest month sales
B0GV43B8R4
Front Door Mat, Heavy Duty Waterproof Doormat 29.5"x17", Grey | Indoor Outdoor Non-Slip Low Profile Dirt Trapper Absorbent Rubber Mat for Entryway, Stain Fade Resistant Easy Clean
Unlock to view ASIN details and product titles
Price
$7.99
Rating
4.6
Reviews
117
Latest month sales
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