Shoe Deodorizer Balls Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Shoe Deodorizer Balls sales on Amazon US totaled 152,600 units in July 2026 (▼ 14.5% vs. the prior month), generating an estimated $1,766,156 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.6% of unit volume and 56.4% of revenue, while a typical listing is priced at $12.92. The keyword itself pulled 15,273 Amazon queries over the same period (▲ 11.7% MoM).
Zooming out to the 12-month window ending July 2026, the shoe deodorizer balls Top 50 moved 2,036,750 units and $22,502,482 in cumulative sales — an average of 169,729 units and $1,875,207 per month. Monthly throughput topped out at 208,550 units in November 2025 and dipped to 113,650 in May 2026, leaving the latest reading 4.5% lower than August 2025.
Shoe Deodorizer Balls Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
152.6K
▼ 14.5% MoM
Monthly Revenue 2026/07
$1.8M
▼ 10.2% MoM
Top 10 Market Share 2026/07
59.6%
Shoe Deodorizer Balls Market Share & Sales Concentration on Amazon US — July 2026
The most-sold shoe deodorizer balls listing on Amazon US in July 2026 is ASIN B0009EIMX4 (Brand: Dr. Scholl's), which sold 20,000 units at $4.97 apiece — equal to 13.1% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 91,000 units and $996,840 in July 2026 — 59.6% of unit volume and 56.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Shoe Deodorizer Balls' on Amazon
July 2026
Is 59.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0009EIMX4
Dr. Scholl's Odor-X Odor-Fighting Spray-Powder, All-Day Odor Protection And Sweat Absorption, Odor-Fighting Spray Powder, Packaging May Vary
20K
▼ 50.0%vs. prior month
$105.8K
latest month
12-month trend
B06XGX4V3Z
Arm & Hammer OdorBusterz® Odor Eliminator Balls, Clean Burst, 3 Count – Baking Soda Odor Control for Closets, Drawers, Hampers & Small Spaces
10K
▲ 0.0%vs. prior month
$59.8K
latest month
12-month trend
B0FGHNL1FJ
ARM & HAMMER Fresh Effects Odor Neutralizing Baking Soda Pouches, 5 Count | Long-Lasting, Fragrance-Free, For Shoes, Cars, Home & Small Spaces, Odor Absorber
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B08Z1MP37M
Dr. Scholl's Odor-X Foot Odor Probiotic Spray, Immediately Eliminates the Worst Smells, Prevents Embarrassing Odors From Returning, Restores Skin's Microbiome 4 oz
9K
▼ 10.0%vs. prior month
$100.7K
latest month
12-month trend
B005ECO9XI
Vapor Fresh Sports Gear Cleaner and Deodorizer Spray, 16oz (1 Pack) | Sports odor eliminator, Boxing gloves, Sports pads, Helmets, Gym bags, Gym equipment
8K
▲ 14.3%vs. prior month
$119.9K
latest month
12-month trend
B0CMY35PSP
Uncle Todd's Shoe Deodorizer Spray - Proven & Powerful Enzyme Formula Spray for Shoe Odor Elimination in All Footwear (Mountain Fresh)
8K
▲ 0.0%vs. prior month
$79.9K
latest month
12-month trend
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Best Shoe Deodorizer Balls Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dr. Scholl's is the best-performing shoe deodorizer balls brand in July 2026, moving 29,000 units across 2 ASINs for 31.9% of Top 10 volume. Arm & Hammer follows with 26,000 units (28.6%), ahead of Vapor Fresh on 8,000 units (8.8%).
With 7 brands splitting the Top 10 and 69.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.08 to $14.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dr. Scholl's
2 ASINs in Top 10
31.9%
Units
29K
Revenue
$206.5K
Avg. price
$8.08
B0009EIMX4
$4.97·★4.5·27.6K revsDr. Scholl's Odor-X Odor-Fighting Spray-Powder, All-Day Odor Protection And Sweat Absorption, Odor-Fighting Spray Powder, Packaging May Vary
Units sold20KB08Z1MP37M
$11.19·★4.5·10.8K revsDr. Scholl's Odor-X Foot Odor Probiotic Spray, Immediately Eliminates the Worst Smells, Prevents Embarrassing Odors From Returning, Restores Skin's Microbiome 4 oz
Units sold9K
Arm & Hammer
3 ASINs in Top 10
28.6%
Units
26K
Revenue
$261.6K
Avg. price
$10.70
B06XGX4V3Z
$5.98·★4.2·21.9K revsArm & Hammer OdorBusterz® Odor Eliminator Balls, Clean Burst, 3 Count – Baking Soda Odor Control for Closets, Drawers, Hampers & Small Spaces
Units sold10KB0FGHNL1FJ
$9.99·★4.3·937 revsARM & HAMMER Fresh Effects Odor Neutralizing Baking Soda Pouches, 5 Count | Long-Lasting, Fragrance-Free, For Shoes, Cars, Home & Small Spaces, Odor Absorber
Units sold10KB08D664BQ5
$16.14·★4.2·21.9K revsArm & Hammer OdorBusterz® Odor Eliminator Balls, Clean Burst, 10 Count – Baking Soda Odor Control for Closets, Drawers, Hampers & Small Spaces
Units sold6K
Vapor Fresh
1 ASIN in Top 10
8.8%
Units
8K
Revenue
$119.9K
Avg. price
$14.99
B005ECO9XI
$14.99·★4.6·5.9K revsVapor Fresh Sports Gear Cleaner and Deodorizer Spray, 16oz (1 Pack) | Sports odor eliminator, Boxing gloves, Sports pads, Helmets, Gym bags, Gym equipment
Units sold8K
Trending Shoe Deodorizer Balls Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0BS4H4W2R booked 7K units at $19.96, with ▲ 40.0% MoM change. On the growth side, B0D8114WGY leads positive momentum with ▲ 100.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BS4H4W2R
Febreze Touch Fabric Spray, Air Freshener, Odor-Fighting Fabric Refresher, Couch and Linen Spray, Sneaker Balls Alternative, Ocean and Mountain Scent, Multicolor, 16.9oz, 2ct
Price
$19.96
Rating
4.7
Reviews
13.3K
Latest month sales
B08D664BQ5
Arm & Hammer OdorBusterz® Odor Eliminator Balls, Clean Burst, 10 Count – Baking Soda Odor Control for Closets, Drawers, Hampers & Small Spaces
Price
$16.14
Rating
4.2
Reviews
21.9K
Latest month sales
B0D8114WGY
Knixmax Sneaker Deodorizer Shoe Freshener Balls, Odor Eaters for Shoes Boots Mules, Smell Eliminator Ball for Gym Gear Bags and Lockers, Fresh Linen Scent, Pack of 6, Black White
Unlock to view ASIN details and product titles
Price
$11.99
Rating
4.3
Reviews
1.1K
Latest month sales
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