Shirt Fan Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Shirt Fan sales on Amazon US totaled 117,200 units in July 2026 (▼ 5.1% vs. the prior month), generating an estimated $2,746,768 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.6% of unit volume and 57.2% of revenue, while a typical listing is priced at $21.22. The keyword itself pulled 26,749 Amazon queries over the same period (▼ 35.6% MoM).
Zooming out to the 12-month window ending July 2026, the shirt fan Top 50 moved 405,100 units and $9,410,361 in cumulative sales — an average of 33,758 units and $784,197 per month. Monthly throughput topped out at 123,500 units in June 2026 and dipped to 1,500 in January 2026, leaving the latest reading 126.9% higher than August 2025.
Shirt Fan Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
117.2K
▼ 5.1% MoM
Monthly Revenue 2026/07
$2.7M
▼ 4.1% MoM
Top 10 Market Share 2026/07
60.6%
Shirt Fan Market Share & Sales Concentration on Amazon US — July 2026
The most-sold shirt fan listing on Amazon US in July 2026 is ASIN B0BL6NL6DS (Brand: KIDEE), which sold 10,000 units at $24.99 apiece — equal to 8.5% of every unit tracked in this report.
The Top 10 ASINs account for 71,000 units and $1,570,710 in July 2026 — 60.6% of unit volume and 57.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Shirt Fan' on Amazon
July 2026
Is 60.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0BL6NL6DS
KIDEE Neck Fan, Portable Bladeless Neck Fans, Upgrade 360° Airflow, Super Quiet, 3 Speeds, 4000mAh Personal Wearable Neck Fan, Upgraded Cooling Air Volume USB Rechargeable Hands Free Fan
10K
▲ 0.0%vs. prior month
$232.5K
latest month
12-month trend
B0CNZ39XKJ
SWEETFULL Portable Neck Fan: 5200mAh Bladeless Personal Fan | 4 Speeds, 20H Max Runtime, No Hair Twist Quiet Wearable Fan for Travel | Birthday Gifts for Men Women Mom Dad
10K
▲ 0.0%vs. prior month
$268.9K
latest month
12-month trend
B0CZ3QR58B
Heelkl 2026 AI Portable Fan Rechargeable, 4-Speed Strong Airflow, Personal Waist Fan with up to 25H of Working Time, Hands-Free Hanging Neck Fan, Wearable Belt Fan for Camping, Outdoor, Jobsite
10K
▲ 0.0%vs. prior month
$183K
latest month
12-month trend
B0GZ3MDQQ9
Waist Fan with Clip on: Portable 4-Speed Enlarged Fan-blades Personal Belt Fan with LED Light 6-11H of Working Time Hands-Free Neck Fan
10K
▲ 400.0%vs. prior month
$174.9K
latest month
12-month trend
B0DYDX8ZTS
Tedajo AI Portable Waist Fan, 6 Speeds 16000RPM Strong Turbo Airflow, 40H Max Cooling Battery Powered Personal Fan Rechargeable, Hands-Free Shirt/Belt/Neck Fan for Work, Outdoor, Travel, Gift for Men
7K
▼ 22.2%vs. prior month
$145.3K
latest month
12-month trend
B0F8P5RMPD
Portable Silent Mini Bladeless Fan Clip On, Small Fan Clip on for Shirt & Waist, Adjustable 3-Speed Suspended Whirlwind Fans, For Outdoor & Travel & Office, Travel Accessories, Gift
6K
▼ 40.0%vs. prior month
$97.1K
latest month
12-month trend
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Best Shirt Fan Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
KIDEE is the best-performing shirt fan brand in July 2026, moving 10,000 units across 1 ASIN for 14.1% of Top 10 volume. SWEETFULL follows with 10,000 units (14.1%), ahead of Heelkl on 10,000 units (14.1%).
Volume is spread across 10 brands, with the top three holding 42.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $17.97 to $25.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
KIDEE
1 ASIN in Top 10
14.1%
Units
10K
Revenue
$232.5K
Avg. price
$24.99
B0BL6NL6DS
$24.99·★4.3·10.6K revsKIDEE Neck Fan, Portable Bladeless Neck Fans, Upgrade 360° Airflow, Super Quiet, 3 Speeds, 4000mAh Personal Wearable Neck Fan, Upgraded Cooling Air Volume USB Rechargeable Hands Free Fan
Units sold10K
SWEETFULL
1 ASIN in Top 10
14.1%
Units
10K
Revenue
$268.9K
Avg. price
$25.49
B0CNZ39XKJ
$25.49·★4.3·13K revsSWEETFULL Portable Neck Fan: 5200mAh Bladeless Personal Fan | 4 Speeds, 20H Max Runtime, No Hair Twist Quiet Wearable Fan for Travel | Birthday Gifts for Men Women Mom Dad
Units sold10K
Heelkl
1 ASIN in Top 10
14.1%
Units
10K
Revenue
$183K
Avg. price
$17.97
B0CZ3QR58B
$17.97·★4.2·4.5K revsHeelkl 2026 AI Portable Fan Rechargeable, 4-Speed Strong Airflow, Personal Waist Fan with up to 25H of Working Time, Hands-Free Hanging Neck Fan, Wearable Belt Fan for Camping, Outdoor, Jobsite
Units sold10K
Trending Shirt Fan Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GZ3MDQQ9 booked 10K units at $17.99, with ▲ 400.0% MoM change. On the growth side, B0GXDFTKDG leads positive momentum with ▲ 700.0% MoM growth on 800 units, with B0GVY7WG53 close behind at ▲ 500.0% MoM on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GZ3MDQQ9
Waist Fan with Clip on: Portable 4-Speed Enlarged Fan-blades Personal Belt Fan with LED Light 6-11H of Working Time Hands-Free Neck Fan
Price
$17.99
Rating
4.3
Reviews
334
Latest month sales
B0GXDFTKDG
Portable Waist Fan, 16000RPM 3-Head Belt Clip Fan with 8000mAh Battery, 100 Speeds, 10m/s Strong Wind, Flashlight, Rechargeable Under Shirt Fan for Outdoor Jobsite Camping Travel Black
Price
$24.99
Rating
3.6
Reviews
58
Latest month sales
B0GVY7WG53
Portable Waist Fan, 12000mAh Rechargeable 3-Turbo Belt Fan | 3 turbo fans deliver strong airflow with hands-free clip-on cooling for outdoor jobsite, construction, farm and camping Black
Unlock to view ASIN details and product titles
Price
$25.97
Rating
4.4
Reviews
100
Latest month sales
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