Shift Knob Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Shift Knob sales on Amazon US totaled 6,550 units in July 2026 (▲ 7.4% vs. the prior month), generating an estimated $116,905 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.6% of unit volume and 64.2% of revenue, while a typical listing is priced at $17.28. The keyword itself pulled 12,529 Amazon queries over the same period (▼ 16.3% MoM).
Zooming out to the 12-month window ending July 2026, the shift knob Top 50 moved 49,400 units and $827,686 in cumulative sales — an average of 4,117 units and $68,974 per month. Monthly throughput topped out at 6,550 units in July 2026 and dipped to 2,500 in January 2026, leaving the latest reading 65.8% higher than August 2025.
Shift Knob Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
6.5K
▲ 7.4% MoM
Monthly Revenue 2026/07
$116.9K
▲ 7.8% MoM
Top 10 Market Share 2026/07
62.6%
Shift Knob Market Share & Sales Concentration on Amazon US — July 2026
The most-sold shift knob listing on Amazon US in July 2026 is ASIN B0G5FZCDZ9 (Brand: Zeyitian), which sold 1,000 units at $21.59 apiece — equal to 15.3% of every unit tracked in this report.
The Top 10 ASINs account for 4,100 units and $75,027 in July 2026 — 62.6% of unit volume and 64.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Shift Knob' on Amazon
July 2026
Is 62.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0G5FZCDZ9
Tool Free Steering Wheel Knob, Suicide Knob for 3.45-4.9" Steering Wheel with Metal Bearing, Steering Wheel Knob Spinner for Cars, Trucks, Mowers, Boats, No Screws or Tools Needed (1Pack, Black)
1K
▲ 0.0%vs. prior month
$22.5K
latest month
12-month trend
B0G5FWFGDJ
Zeyitian Tool Free Steering Wheel Knob, Suicide Knob for 3.45-4.9" Steering Wheel with Metal Bearing, Knob for Cars, Mowers, Tractors, Boats, No Screws or Tools Needed (1Pack, Red)
1K
▲ 25.0%vs. prior month
$22.5K
latest month
12-month trend
B0BZV3XGHW
Gear Shift Knob Head Cover for Dodge Durango Accessories 2016-2025 2026 | for Dodge Charger Accessories 2015-2023, for Challenger 2015-2024 ABS Interior Shell Insert Decoration Protector, Red Trim
600
▲ 0.0%vs. prior month
$6K
latest month
12-month trend
B0DCBWS3S7
Gear Shifter Knob Compatible with Honda Accord 2003 2004 2005 2006 Automatic Shift Handle Lever Replaces Part Number 54130-SDA-A84ZB, 54130-SDA-A51, 54131-SDA-A81
600
▲ 20.0%vs. prior month
$9.6K
latest month
12-month trend
B0CYLN449F
Automatic Gear Shift Knob Handle with Button Fits for Fusion Escape 2013-2016 Transit 15-20 Gear Shifter Lever Selector Matte Replaces DG9Z-7213-EA
200
▲ 100.0%vs. prior month
$5K
latest month
12-month trend
B0DHRQJP4S
ecocstm Car Shifter Knob, Aluminum Gear Shift Style Knobs, Car Accessories | 3.74" Shift Knob with 3 Threaded Adapters M8 M10 M12 x 1.25 Fit Universal Manual Transmission, Automotive, Trucks (Black)
200
▲ 0.0%vs. prior month
$2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Shift Knob Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Zeyitian is the best-performing shift knob brand in July 2026, moving 2,000 units across 2 ASINs for 48.8% of Top 10 volume. REMOCH follows with 600 units (14.6%), ahead of ATPSTOGO on 600 units (14.6%).
With 9 brands splitting the Top 10 and 78.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.98 to $21.59, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Zeyitian
2 ASINs in Top 10
48.8%
Units
2K
Revenue
$45K
Avg. price
$21.59
B0G5FZCDZ9
$21.59·★4.5·374 revsTool Free Steering Wheel Knob, Suicide Knob for 3.45-4.9" Steering Wheel with Metal Bearing, Steering Wheel Knob Spinner for Cars, Trucks, Mowers, Boats, No Screws or Tools Needed (1Pack, Black)
Units sold1KB0G5FWFGDJ
$21.59·★4.5·246 revsZeyitian Tool Free Steering Wheel Knob, Suicide Knob for 3.45-4.9" Steering Wheel with Metal Bearing, Knob for Cars, Mowers, Tractors, Boats, No Screws or Tools Needed (1Pack, Red)
Units sold1K
REMOCH
1 ASIN in Top 10
14.6%
Units
600
Revenue
$6K
Avg. price
$9.98
B0BZV3XGHW
$9.98·★4.8·1.3K revsGear Shift Knob Head Cover for Dodge Durango Accessories 2016-2025 2026 | for Dodge Charger Accessories 2015-2023, for Challenger 2015-2024 ABS Interior Shell Insert Decoration Protector, Red Trim
Units sold600
ATPSTOGO
1 ASIN in Top 10
14.6%
Units
600
Revenue
$9.6K
Avg. price
$15.98
B0DCBWS3S7
$15.98·★4.5·282 revsGear Shifter Knob Compatible with Honda Accord 2003 2004 2005 2006 Automatic Shift Handle Lever Replaces Part Number 54130-SDA-A84ZB, 54130-SDA-A51, 54131-SDA-A81
Units sold600
Trending Shift Knob Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00W0WD6IO booked 100 units at $9.99, with ▲ 0.0% MoM change. On the growth side, B0CYLN449F leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B0BTLZ26RP close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00W0WD6IO
Dewhel Universal JDM Honda Acura 5 Speed Manual Shift Knob M10x1.5 Screw On Color Black
Price
$9.99
Rating
4.5
Reviews
1.9K
Latest month sales
B0CYLN449F
Automatic Gear Shift Knob Handle with Button Fits for Fusion Escape 2013-2016 Transit 15-20 Gear Shifter Lever Selector Matte Replaces DG9Z-7213-EA
Price
$25.99
Rating
4.6
Reviews
163
Latest month sales
B0BTLZ26RP
Dasbecan Gear Shifter Knob Handle Compatible with Honda Accord 2003‑2006 | Automatic Shift Button Lever Assembly Replaces 54130-SDA-A84ZB 54130-SDA-A51 54131-SDA-A81
Unlock to view ASIN details and product titles
Price
$15.59
Rating
4.4
Reviews
518
Latest month sales
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