Shaw Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Shaw sales on Amazon US totaled 29,050 units in July 2026 (▼ 9.5% vs. the prior month), generating an estimated $445,948 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.1% of unit volume and 59.7% of revenue, while a typical listing is priced at $14.06. The keyword itself pulled 19,075 Amazon queries over the same period (▼ 15.9% MoM).
Zooming out to the 12-month window ending July 2026, the shaw Top 50 moved 329,650 units and $5,259,426 in cumulative sales — an average of 27,471 units and $438,285 per month. Monthly throughput topped out at 34,500 units in October 2025 and dipped to 19,950 in February 2026, leaving the latest reading 38.3% higher than August 2025.
Shaw Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
29.1K
▼ 9.5% MoM
Monthly Revenue 2026/07
$445.9K
▼ 18.9% MoM
Top 10 Market Share 2026/07
55.1%
Shaw Market Share & Sales Concentration on Amazon US — July 2026
The most-sold shaw listing on Amazon US in July 2026 is ASIN B0GCJCZ1ML (Brand: Vicarly), which sold 5,000 units at $9.99 apiece — equal to 17.2% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 16,000 units and $266,320 in July 2026 — 55.1% of unit volume and 59.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Shaw' on Amazon
July 2026
Is 55.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0GCJCZ1ML
Women Poncho Shawl Top Beach Cover Up 3XS-6XL
5K
▲ 0.0%vs. prior month
$50K
latest month
12-month trend
B07G43XJ63
FURTALK Women's Cashmere Feel Shawl Wrap Soft Scarf for Wedding Travel
2K
▼ 33.3%vs. prior month
$29.9K
latest month
12-month trend
B07Q931S9G
Shawl and Wrap for Evening Dresses Wedding Sheer Scarfs Women Scarve
2K
▲ 0.0%vs. prior month
$25K
latest month
12-month trend
B0C1LJVNTP
zestt Dreamsoft Travel Scarf, Wrap and Shawl for Women, Organic Cotton
1K
▼ 50.0%vs. prior month
$75K
latest month
12-month trend
B07FJVJHYM
RIIQIICHY Women's Fringe Shawl Wrap Pashmina Scarf for Wedding Evening
1K
▲ 0.0%vs. prior month
$15.7K
latest month
12-month trend
B07VQ5R5Y6
RIIQIICHY Winter Scarfs for Women Pashmina Shawls Wraps for Evening Dresses Large Warm Soft Scarves
1K
▲ 0.0%vs. prior month
$15.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Shaw Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Vicarly is the best-performing shaw brand in July 2026, moving 5,000 units across 1 ASIN for 31.3% of Top 10 volume. FURTALK follows with 2,000 units (12.5%), ahead of olyrjie on 2,000 units (12.5%).
Volume is spread across 9 brands, with the top three holding 56.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $13.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Vicarly
1 ASIN in Top 10
31.3%
Units
5K
Revenue
$50K
Avg. price
$9.99
B0GCJCZ1ML
$9.99·★4.2·349 revsWomen Poncho Shawl Top Beach Cover Up 3XS-6XL
Units sold5K
FURTALK
1 ASIN in Top 10
12.5%
Units
2K
Revenue
$29.9K
Avg. price
$13.49
B07G43XJ63
$13.49·★4.7·7.6K revsFURTALK Women's Cashmere Feel Shawl Wrap Soft Scarf for Wedding Travel
Units sold2K
olyrjie
1 ASIN in Top 10
12.5%
Units
2K
Revenue
$25K
Avg. price
$11.69
B07Q931S9G
$11.69·★4.5·6.4K revsShawl and Wrap for Evening Dresses Wedding Sheer Scarfs Women Scarve
Units sold2K
Trending Shaw Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B07J25X4XT leads positive momentum with ▲ 100.0% MoM growth on 800 units, with B09B3NFGLH close behind at ▲ 100.0% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07J25X4XT
ShineGlitz Pashmina Shawls and Wraps for Evening Dresses, Large Soft Pashminas Wedding Shawl
Price
$17.99
Rating
4.4
Reviews
8.6K
Latest month sales
B09B3NFGLH
Shawls and Wraps for Evening Dresses Sheer Wedding Scarf for Bridal
Price
$12.99
Rating
4.4
Reviews
3.3K
Latest month sales
B0BLJQY8RV
Ciormis Chiffon Shawl Wraps Scarves Lightweight for Women Evening Dresses Wedding Bridesmaid or Formal Occasions
Unlock to view ASIN details and product titles
Price
$8.98
Rating
4.6
Reviews
863
Latest month sales
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