Sexy Underwear For Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sexy Underwear For Women sales on Amazon US totaled 78,900 units in July 2026 (▲ 0.8% vs. the prior month), generating an estimated $875,875 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.2% of unit volume and 45.2% of revenue, while a typical listing is priced at $11.72. The keyword itself pulled 24,538 Amazon queries over the same period (▼ 10.6% MoM).
Zooming out to the 12-month window ending July 2026, the sexy underwear for women Top 50 moved 782,700 units and $8,636,852 in cumulative sales — an average of 65,225 units and $719,738 per month. Monthly throughput topped out at 78,900 units in July 2026 and dipped to 39,200 in May 2026, leaving the latest reading 32.8% higher than August 2025.
Sexy Underwear For Women Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
78.9K
▲ 0.8% MoM
Monthly Revenue 2026/07
$875.9K
▲ 0.4% MoM
Top 10 Market Share 2026/07
48.2%
Sexy Underwear For Women Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sexy underwear for women listing on Amazon US in July 2026 is ASIN B0DHDB8DS8 (Brand: UNDER THE SEA), which sold 6,000 units at $8.49 apiece — equal to 7.6% of every unit tracked in this report and 20% ahead of the No. 2 listing.
The Top 10 ASINs account for 38,000 units and $395,690 in July 2026 — 48.2% of unit volume and 45.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sexy Underwear For Women' on Amazon
July 2026
Is 48.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DHDB8DS8
UNDER THE SEA Cotton Underwear Women Sexy Cheeky Bikini Panties Lingerie Outfits 6 pack
6K
▲ 50.0%vs. prior month
$56.9K
latest month
12-month trend
B0GHRW5MR8
Take Talk Underwear Womens 9 Pack Seamless Thongs No Show Workout Panties
5K
▲ 25.0%vs. prior month
$57.7K
latest month
12-month trend
B0D9H4KJK8
Sth Big High Waisted Seamless Underwear for Women No Show Panties Cheeky Scalloped Edge Bikini Breathable Briefs 6 Pack
4K
▲ 33.3%vs. prior month
$57.4K
latest month
12-month trend
B0DGQPH89C
Sth Big Womens Cotton Underwear Sexy Lace Brazilian Panties Soft Bikini Ladies Pack
4K
▼ 33.3%vs. prior month
$37.6K
latest month
12-month trend
B0D3GLLBWF
READY TO LOVE Cotton Underwear Women 6 Pack Sexy Breathable Thongs Panties
4K
▼ 33.3%vs. prior month
$38K
latest month
12-month trend
B0DMT2B743
Knowyou Cotton Underwear for Women No Roll Soft Panties No Dig Lace Waist Hipster Breathable Cheeky Lingerie for Women
4K
▲ 33.3%vs. prior month
$36.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Sexy Underwear For Women Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Sth Big is the best-performing sexy underwear for women brand in July 2026, moving 8,000 units across 2 ASINs for 21.1% of Top 10 volume. READY TO LOVE follows with 7,000 units (18.4%), ahead of UNDER THE SEA on 6,000 units (15.8%).
Volume is spread across 8 brands, with the top three holding 55.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.49 to $12.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Sth Big
2 ASINs in Top 10
21.1%
Units
8K
Revenue
$95K
Avg. price
$12.49
B0D9H4KJK8
$14.99·★4.4·3.5K revsSth Big High Waisted Seamless Underwear for Women No Show Panties Cheeky Scalloped Edge Bikini Breathable Briefs 6 Pack
Units sold4KB0DGQPH89C
$9.99·★4.2·3.8K revsSth Big Womens Cotton Underwear Sexy Lace Brazilian Panties Soft Bikini Ladies Pack
Units sold4K
READY TO LOVE
2 ASINs in Top 10
18.4%
Units
7K
Revenue
$73.5K
Avg. price
$10.74
B0D3GLLBWF
$8.49·★4.3·4.2K revsREADY TO LOVE Cotton Underwear Women 6 Pack Sexy Breathable Thongs Panties
Units sold4KB0FX7JRH4N
$12.99·★4.4·532 revsREADY TO LOVE Cotton Underwear Women 9 Pack Soft Lace Thongs Sexy Lingerie
Units sold3K
UNDER THE SEA
1 ASIN in Top 10
15.8%
Units
6K
Revenue
$56.9K
Avg. price
$8.49
B0DHDB8DS8
$8.49·★4.3·2K revsUNDER THE SEA Cotton Underwear Women Sexy Cheeky Bikini Panties Lingerie Outfits 6 pack
Units sold6K
Trending Sexy Underwear For Women Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01N405SW3 booked 2K units at $9.99, with ▲ 0.0% MoM change. On the growth side, B0GTPM3TB8 leads positive momentum with ▲ 80.0% MoM growth on 900 units, with B0DHDB8DS8 close behind at ▲ 50.0% MoM on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01N405SW3
Avidlove Womens Lingerie Fishnet Dress Mesh Badydoll Fishnet Bodysuit See Through Chemise
Price
$9.99
Rating
4.6
Reviews
3.8K
Latest month sales
B0GTPM3TB8
Sth Big Cotton Underwear Women Sexy Breathable Thongs Soft Panties 9 Pack
Price
$12.99
Rating
4.3
Reviews
234
Latest month sales
B0DHDB8DS8
UNDER THE SEA Cotton Underwear Women Sexy Cheeky Bikini Panties Lingerie Outfits 6 pack
Unlock to view ASIN details and product titles
Price
$8.49
Rating
4.3
Reviews
2K
Latest month sales
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