Sexy Swimsuits For Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sexy Swimsuits For Women sales on Amazon US totaled 31,950 units in July 2026 (▼ 0.5% vs. the prior month), generating an estimated $913,169 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.0% of unit volume and 56.0% of revenue, while a typical listing is priced at $31.28. The keyword itself pulled 21,695 Amazon queries over the same period (▼ 29.5% MoM).
Zooming out to the 12-month window ending July 2026, the sexy swimsuits for women Top 50 moved 161,150 units and $4,469,562 in cumulative sales — an average of 13,429 units and $372,464 per month. Monthly throughput topped out at 32,100 units in June 2026 and dipped to 4,650 in December 2025, leaving the latest reading 100.9% higher than August 2025.
Sexy Swimsuits For Women Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
31.9K
▼ 0.5% MoM
Monthly Revenue 2026/07
$913.2K
▲ 2.3% MoM
Top 10 Market Share 2026/07
62.0%
Sexy Swimsuits For Women Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sexy swimsuits for women listing on Amazon US in July 2026 is ASIN B0D9TBYP12 (Brand: colornival), which sold 7,000 units at $9.99 apiece — equal to 21.9% of every unit tracked in this report and 2.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 19,800 units and $511,794 in July 2026 — 62.0% of unit volume and 56.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sexy Swimsuits For Women' on Amazon
July 2026









Is 62.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B0D9TBYP12
Lace Swimsuit and Bathing Suit Cover Up for Women
7K
▼ 12.5%vs. prior month
$98.4K
latest month
12-month trend

B09PYR65PB
Holipick Women Tummy Control One Piece Swimsuits Strapless Swimwear
3K
▼ 25.0%vs. prior month
$99K
latest month
12-month trend

B0DGQQVFQD
Herseas Women High Waisted U Wired Texured 2 Piece Bikini Sets | Two Piece Adjustable Straps Bathing Suits, Cutout High Rise Swim Suit, Beach Vacation Swimsuits, Pool Party
2K
▼ 33.3%vs. prior month
$62.9K
latest month
12-month trend

B0DK8Z26D6
Blooming Jelly Women Mesh One Piece Swim Dress Tummy Control Swimsuit
2K
▲ 0.0%vs. prior month
$79.5K
latest month
12-month trend

B088FNMN1Y
Suvimuga Women Halter Triangle Bikini Set 2 Piece String Swimsuit
1K
▲ 0.0%vs. prior month
$25K
latest month
12-month trend

B0BWRBLDMS
geluboao Bikini Set for Women Solid V Neck Knot Front Push Up High Leg Thong Two Piece Swimsuit
1K
▲ 0.0%vs. prior month
$28.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Sexy Swimsuits For Women Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
colornival is the best-performing sexy swimsuits for women brand in July 2026, moving 7,000 units across 1 ASIN for 35.4% of Top 10 volume. Holipick follows with 3,000 units (15.2%), ahead of Herseas on 2,000 units (10.1%).
With 9 brands splitting the Top 10 and 60.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $32.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
colornival
1 ASIN in Top 10
35.4%
Units
7K
Revenue
$98.4K
Avg. price
$9.99

B0D9TBYP12
$9.99·★4.2·2.7K revsLace Swimsuit and Bathing Suit Cover Up for Women
Units sold7K
Holipick
1 ASIN in Top 10
15.2%
Units
3K
Revenue
$99K
Avg. price
$32.99

B09PYR65PB
$32.99·★4.4·1.1K revsHolipick Women Tummy Control One Piece Swimsuits Strapless Swimwear
Units sold3K
Herseas
1 ASIN in Top 10
10.1%
Units
2K
Revenue
$62.9K
Avg. price
$27.99

B0DGQQVFQD
$27.99·★4.3·2.6K revsHerseas Women High Waisted U Wired Texured 2 Piece Bikini Sets | Two Piece Adjustable Straps Bathing Suits, Cutout High Rise Swim Suit, Beach Vacation Swimsuits, Pool Party
Units sold2K
Trending Sexy Swimsuits For Women Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0G4L9M4HB booked 800 units at $38.99, with ▲ 33.3% MoM change. On the growth side, B0D9K6LQT9 leads positive momentum with ▲ 250.0% MoM growth on 700 units, with B0FSKG9BJF close behind at ▲ 200.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0G4L9M4HB
LASLULU Womens One Piece Swimsuits Halter Bathing Suit
Price
$38.99
Rating
4.3
Reviews
198
Latest month sales

B0D9K6LQT9
Aqua Eve Halter Triangle Bikini Set Two piece Low Rise Swimsuit
Price
$19.99
Rating
4.3
Reviews
1.2K
Latest month sales

B0FSKG9BJF
YELAIVP Women's Plus Size Halter String Triangle Bikini Sets 3 Piece Swimsuits with Side Ruched Drawstring Cover Up
Unlock to view ASIN details and product titles
Price
$33.99
Rating
4.3
Reviews
82
Latest month sales
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