Sexy Swimsuits For Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Sexy Swimsuits For Women sales on Amazon US totaled 31,950 units in July 2026 (▼ 0.5% vs. the prior month), generating an estimated $913,169 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.0% of unit volume and 56.0% of revenue, while a typical listing is priced at $31.28. The keyword itself pulled 21,695 Amazon queries over the same period (▼ 29.5% MoM).

Zooming out to the 12-month window ending July 2026, the sexy swimsuits for women Top 50 moved 161,150 units and $4,469,562 in cumulative sales — an average of 13,429 units and $372,464 per month. Monthly throughput topped out at 32,100 units in June 2026 and dipped to 4,650 in December 2025, leaving the latest reading 100.9% higher than August 2025.

161.2KTotal units sold · Last 12 months
$4.5MTotal revenue · Last 12 months
21.7K▼ 29.5% MoM
Monthly search volume
$31.28Avg. price · July 2026

Sexy Swimsuits For Women Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales15.9K
Revenue$436.9K

2025/09

Sales7.9K
Revenue$222.8K

2025/10

Sales6.2K
Revenue$165.6K

2025/11

Sales6K
Revenue$154.8K

2025/12

Sales4.7K
Revenue$128.4K

2026/01

Sales8.4K
Revenue$224.8K

2026/02

Sales9.3K
Revenue$250.1K

2026/03

Sales15.5K
Revenue$435.7K

2026/04

Sales13.2K
Revenue$360.8K

2026/05

Sales10.1K
Revenue$284.1K

2026/06

Sales32.1K
Revenue$892.5K
31.9K

2026/07

Sales31.9K
Revenue$913.2K
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

31.9K

▼ 0.5% MoM

Monthly Revenue 2026/07

$913.2K

▲ 2.3% MoM

Top 10 Market Share 2026/07

62.0%

See the Top 10 ASINs driving 62.0% of sales

Sexy Swimsuits For Women Market Share & Sales Concentration on Amazon US — July 2026

The most-sold sexy swimsuits for women listing on Amazon US in July 2026 is ASIN B0D9TBYP12 (Brand: colornival), which sold 7,000 units at $9.99 apiece — equal to 21.9% of every unit tracked in this report and 2.3× the volume of the No. 2 listing.

The Top 10 ASINs account for 19,800 units and $511,794 in July 2026 — 62.0% of unit volume and 56.0% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Sexy Swimsuits For Women' on Amazon

July 2026
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62.0% Volume Share 19.8K units sold
56.0% Revenue Share $511.8K estimated
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Top 5 Volume Share breakdown

B0D9TBYP12 21.9%
B09PYR65PB 9.4%
B0DGQQVFQD 6.3%
B0DK8Z26D6 6.3%
B088FNMN1Y 3.1%
Others 53.1%
#1
Lace Swimsuit and Bathing Suit Cover Up for Women

B0D9TBYP12

Lace Swimsuit and Bathing Suit Cover Up for Women

$9.99·★ 4.2·2.7K reviews
Monthly Sales

7K

▼ 12.5%

vs. prior month

Revenue

$98.4K

latest month

Monthly Trend

12-month trend

#2
Holipick Women Tummy Control One Piece Swimsuits Strapless Swimwear

B09PYR65PB

Holipick Women Tummy Control One Piece Swimsuits Strapless Swimwear

$32.99·★ 4.4·1.1K reviews
Monthly Sales

3K

▼ 25.0%

vs. prior month

Revenue

$99K

latest month

Monthly Trend

12-month trend

#3
Herseas Women High Waisted U Wired Texured 2 Piece Bikini Sets | Two Piece Adjustable Straps Bathing Suits, Cutout High Rise Swim Suit, Beach Vacation Swimsuits, Pool Party

B0DGQQVFQD

Herseas Women High Waisted U Wired Texured 2 Piece Bikini Sets | Two Piece Adjustable Straps Bathing Suits, Cutout High Rise Swim Suit, Beach Vacation Swimsuits, Pool Party

$27.99·★ 4.3·2.6K reviews
Monthly Sales

2K

▼ 33.3%

vs. prior month

Revenue

$62.9K

latest month

Monthly Trend

12-month trend

#4
Blooming Jelly Women Mesh One Piece Swim Dress Tummy Control Swimsuit

B0DK8Z26D6

Blooming Jelly Women Mesh One Piece Swim Dress Tummy Control Swimsuit

$32.79·★ 4.2·5K reviews
Monthly Sales

2K

▲ 0.0%

vs. prior month

Revenue

$79.5K

latest month

Monthly Trend

12-month trend

#5
Suvimuga Women Halter Triangle Bikini Set 2 Piece String Swimsuit

B088FNMN1Y

Suvimuga Women Halter Triangle Bikini Set 2 Piece String Swimsuit

$25.99·★ 4.4·13.6K reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$25K

latest month

Monthly Trend

12-month trend

#6
geluboao Bikini Set for Women Solid V Neck Knot Front Push Up High Leg Thong Two Piece Swimsuit

B0BWRBLDMS

geluboao Bikini Set for Women Solid V Neck Knot Front Push Up High Leg Thong Two Piece Swimsuit

$24.23·★ 4.0·4.5K reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$28.3K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Sexy Swimsuits For Women Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

colornival is the best-performing sexy swimsuits for women brand in July 2026, moving 7,000 units across 1 ASIN for 35.4% of Top 10 volume. Holipick follows with 3,000 units (15.2%), ahead of Herseas on 2,000 units (10.1%).

With 9 brands splitting the Top 10 and 60.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $32.99, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

35.4%
15.2%
10.1%
39.4%
colornival
Holipick
Herseas
Other brands
1

colornival

1 ASIN in Top 10

35.4%

Units

7K

Revenue

$98.4K

Avg. price

$9.99

  • Lace Swimsuit and Bathing Suit Cover Up for Women

    B0D9TBYP12

    $9.99·★4.2·2.7K revs

    Lace Swimsuit and Bathing Suit Cover Up for Women

    Units sold7K
2

Holipick

1 ASIN in Top 10

15.2%

Units

3K

Revenue

$99K

Avg. price

$32.99

  • Holipick Women Tummy Control One Piece Swimsuits Strapless Swimwear

    B09PYR65PB

    $32.99·★4.4·1.1K revs

    Holipick Women Tummy Control One Piece Swimsuits Strapless Swimwear

    Units sold3K
3

Herseas

1 ASIN in Top 10

10.1%

Units

2K

Revenue

$62.9K

Avg. price

$27.99

  • Herseas Women High Waisted U Wired Texured 2 Piece Bikini Sets | Two Piece Adjustable Straps Bathing Suits, Cutout High Rise Swim Suit, Beach Vacation Swimsuits, Pool Party

    B0DGQQVFQD

    $27.99·★4.3·2.6K revs

    Herseas Women High Waisted U Wired Texured 2 Piece Bikini Sets | Two Piece Adjustable Straps Bathing Suits, Cutout High Rise Swim Suit, Beach Vacation Swimsuits, Pool Party

    Units sold2K

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