Sexy Panties For Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sexy Panties For Women sales on Amazon US totaled 53,850 units in July 2026 (▼ 3.3% vs. the prior month), generating an estimated $551,477 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.9% of unit volume and 52.1% of revenue, while a typical listing is priced at $10.61. The keyword itself pulled 8,798 Amazon queries over the same period (▼ 23.7% MoM).
Zooming out to the 12-month window ending July 2026, the sexy panties for women Top 50 moved 569,850 units and $5,811,101 in cumulative sales — an average of 47,488 units and $484,258 per month. Monthly throughput topped out at 55,700 units in June 2026 and dipped to 26,400 in May 2026, leaving the latest reading 20.2% higher than August 2025.
Sexy Panties For Women Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
53.9K
▼ 3.3% MoM
Monthly Revenue 2026/07
$551.5K
▼ 4.8% MoM
Top 10 Market Share 2026/07
53.9%
Sexy Panties For Women Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sexy panties for women listing on Amazon US in July 2026 is ASIN B0DHDB8DS8 (Brand: UNDER THE SEA), which sold 6,000 units at $9.99 apiece — equal to 11.1% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 29,000 units and $287,450 in July 2026 — 53.9% of unit volume and 52.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sexy Panties For Women' on Amazon
July 2026
Is 53.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0DHDB8DS8
UNDER THE SEA Cotton Underwear Women Sexy Cheeky Bikini Panties Lingerie Outfits 6 pack
6K
▲ 50.0%vs. prior month
$56.9K
latest month
12-month trend
B0D3GLLBWF
READY TO LOVE Cotton Underwear Women 6 Pack Sexy Breathable Thongs Panties
4K
▼ 33.3%vs. prior month
$38K
latest month
12-month trend
B0DMT2B743
Knowyou Cotton Underwear for Women No Roll Soft Panties No Dig Lace Waist Hipster Breathable Cheeky Lingerie for Women
4K
▲ 33.3%vs. prior month
$36.4K
latest month
12-month trend
B0FX7JRH4N
READY TO LOVE Cotton Underwear Women 9 Pack Soft Lace Thongs Sexy Lingerie
3K
▲ 50.0%vs. prior month
$35.5K
latest month
12-month trend
B0CBRW6Q1C
FINETOO Seamless Underwear Women No Show Cheeky Bikini Panties 6 Pack
3K
▲ 50.0%vs. prior month
$29K
latest month
12-month trend
B0CJN4S42X
Seamless Thongs For Women V-waisted No Show Underwear 6-Pack
2K
▼ 50.0%vs. prior month
$19.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Sexy Panties For Women Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
READY TO LOVE is the best-performing sexy panties for women brand in July 2026, moving 9,000 units across 3 ASINs for 31.0% of Top 10 volume. UNDER THE SEA follows with 6,000 units (20.7%), ahead of FINETOO on 5,000 units (17.2%).
With 6 brands splitting the Top 10 and 69.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.24 to $12.16, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
READY TO LOVE
3 ASINs in Top 10
31.0%
Units
9K
Revenue
$98.5K
Avg. price
$12.16
B0D3GLLBWF
$8.49·★4.3·4.2K revsREADY TO LOVE Cotton Underwear Women 6 Pack Sexy Breathable Thongs Panties
Units sold4KB0FX7JRH4N
$12.99·★4.4·538 revsREADY TO LOVE Cotton Underwear Women 9 Pack Soft Lace Thongs Sexy Lingerie
Units sold3KB0DDL657YN
$14.99·★4.4·4.2K revsREADY TO LOVE Sexy Women's Underwear Lace Shorts V Waist Breathable Cheeky Panties Boyshorts Underwear Women 5 Pack
Units sold2K
UNDER THE SEA
1 ASIN in Top 10
20.7%
Units
6K
Revenue
$56.9K
Avg. price
$9.99
B0DHDB8DS8
$9.99·★4.3·2K revsUNDER THE SEA Cotton Underwear Women Sexy Cheeky Bikini Panties Lingerie Outfits 6 pack
Units sold6K
FINETOO
2 ASINs in Top 10
17.2%
Units
5K
Revenue
$48.1K
Avg. price
$9.24
B0CBRW6Q1C
$9.99·★4.2·5.4K revsFINETOO Seamless Underwear Women No Show Cheeky Bikini Panties 6 Pack
Units sold3KB0CFZTHZVZ
$8.49·★4.5·4K revsFINETOO Cotton Underwear for Women Sexy Cheeky Bikini Panties Lingerie
Units sold2K
Trending Sexy Panties For Women Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DJKYZ6MP booked 1K units at $9.99, with ▲ 0.0% MoM change. On the growth side, B07CMVV36Z leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B09MSK1T2J close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DJKYZ6MP
ALL OF SHE Lace Boyshort Sexy Underwear Womens Panties Plus Size Lingerie
Price
$9.99
Rating
4.3
Reviews
2.4K
Latest month sales
B07CMVV36Z
UWOCEKA Sexy Thongs for Women,Variety of T-Backs 10 Pack Sexy Underwear G-Strings Lacy Undies Panties Tanga
Price
$12.97
Rating
4.3
Reviews
2.3K
Latest month sales
B09MSK1T2J
Women's Lace Bow Thongs T Back Low Waist Breathable Panties Sexy Seamless V-Shape Design Floral Lace tangas
Unlock to view ASIN details and product titles
Price
$5.60
Rating
4.3
Reviews
1.7K
Latest month sales
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