Sexy Pajama Set For Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sexy Pajama Set For Women sales on Amazon US totaled 30,350 units in July 2026 (▼ 11.5% vs. the prior month), generating an estimated $417,249 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.3% of unit volume and 57.8% of revenue, while a typical listing is priced at $15.35. The keyword itself pulled 35,589 Amazon queries over the same period (▲ 1.8% MoM).
Zooming out to the 12-month window ending July 2026, the sexy pajama set for women Top 50 moved 321,250 units and $4,366,287 in cumulative sales — an average of 26,771 units and $363,857 per month. Monthly throughput topped out at 34,300 units in June 2026 and dipped to 15,950 in May 2026, leaving the latest reading 28.3% higher than August 2025.
Sexy Pajama Set For Women Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
30.4K
▼ 11.5% MoM
Monthly Revenue 2026/07
$417.2K
▼ 9.7% MoM
Top 10 Market Share 2026/07
62.3%
Sexy Pajama Set For Women Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sexy pajama set for women listing on Amazon US in July 2026 is ASIN B0DGQPH89C (Brand: Sth Big), which sold 4,000 units at $9.99 apiece — equal to 13.2% of every unit tracked in this report.
The Top 10 ASINs account for 18,900 units and $241,375 in July 2026 — 62.3% of unit volume and 57.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sexy Pajama Set For Women' on Amazon
July 2026
Is 62.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DGQPH89C
Sth Big Womens Cotton Underwear Sexy Lace Brazilian Panties Soft Bikini Ladies Pack
4K
▼ 33.3%vs. prior month
$37.6K
latest month
12-month trend
B0D3GLLBWF
READY TO LOVE Cotton Underwear Women 6 Pack Sexy Breathable Thongs Panties
4K
▼ 33.3%vs. prior month
$38K
latest month
12-month trend
B097M2BDDV
Cameway 4 Pack Women's Cotton Yoga Dance Short Pants Sport Shorts Summer Athletic Cycling Hiking Sports Shorts
3K
▲ 0.0%vs. prior month
$64.5K
latest month
12-month trend
B0DDL3DJKZ
READY TO LOVE Sexy Women's Underwear Lace Shorts V Waist Breathable Cheeky Panties Boyshorts Underwear Women 5 Pack
2K
▲ 0.0%vs. prior month
$23.9K
latest month
12-month trend
B0DJKYZ6MP
ALL OF SHE Lace Boyshort Sexy Underwear Womens Panties Plus Size Lingerie
1K
▲ 0.0%vs. prior month
$9.2K
latest month
12-month trend
B06ZZW7D2Y
Ekouaer Pajamas Set for Women Short Sleeve Sleepwear Button Down Pj XS-XXXL
1K
▼ 50.0%vs. prior month
$15.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Sexy Pajama Set For Women Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
READY TO LOVE is the best-performing sexy pajama set for women brand in July 2026, moving 6,000 units across 2 ASINs for 31.7% of Top 10 volume. Sth Big follows with 4,000 units (21.2%), ahead of Cameway on 3,000 units (15.9%).
With 8 brands splitting the Top 10 and 68.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $19.79, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
READY TO LOVE
2 ASINs in Top 10
31.7%
Units
6K
Revenue
$61.9K
Avg. price
$11.23
B0D3GLLBWF
$8.49·★4.3·4.2K revsREADY TO LOVE Cotton Underwear Women 6 Pack Sexy Breathable Thongs Panties
Units sold4KB0DDL3DJKZ
$13.97·★4.4·4.1K revsREADY TO LOVE Sexy Women's Underwear Lace Shorts V Waist Breathable Cheeky Panties Boyshorts Underwear Women 5 Pack
Units sold2K
Sth Big
1 ASIN in Top 10
21.2%
Units
4K
Revenue
$37.6K
Avg. price
$9.99
B0DGQPH89C
$9.99·★4.2·3.9K revsSth Big Womens Cotton Underwear Sexy Lace Brazilian Panties Soft Bikini Ladies Pack
Units sold4K
Cameway
1 ASIN in Top 10
15.9%
Units
3K
Revenue
$64.5K
Avg. price
$19.79
B097M2BDDV
$19.79·★4.2·3.3K revsCameway 4 Pack Women's Cotton Yoga Dance Short Pants Sport Shorts Summer Athletic Cycling Hiking Sports Shorts
Units sold3K
Trending Sexy Pajama Set For Women Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GQZPB9CD leads positive momentum with ▲ 400.0% MoM growth on 500 units, with B09RWFN8TZ close behind at ▲ 200.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GQZPB9CD
Ekouaer Satin Pajama for Women Short Sleeve Silky Pj Short Sets Lounge Set
Price
$9.99
Rating
4.3
Reviews
466
Latest month sales
B09RWFN8TZ
Avidlove Women's Lingerie Sexy Nightwear Spaghetti Strap Nightgown Babydoll
Price
$14.99
Rating
4.5
Reviews
6.9K
Latest month sales
B0CNG7J36L
Ekouaer Womens Satin Pajamas Set Button Down 2 Piece Silk Pjs Shorts Set Ruffle Lingerie Notch Collar Sleepwear
Unlock to view ASIN details and product titles
Price
$14.99
Rating
4.5
Reviews
2.6K
Latest month sales
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