Sexy Bikini Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sexy Bikini sales on Amazon US totaled 27,100 units in July 2026 (▲ 4.2% vs. the prior month), generating an estimated $475,666 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.3% of unit volume and 50.0% of revenue, while a typical listing is priced at $25.26. The keyword itself pulled 30,886 Amazon queries over the same period (▼ 43.7% MoM).
Zooming out to the 12-month window ending July 2026, the sexy bikini Top 50 moved 170,950 units and $2,621,276 in cumulative sales — an average of 14,246 units and $218,440 per month. Monthly throughput topped out at 27,100 units in July 2026 and dipped to 8,000 in December 2025, leaving the latest reading 123.0% higher than August 2025.
Sexy Bikini Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
27.1K
▲ 4.2% MoM
Monthly Revenue 2026/07
$475.7K
▲ 4.0% MoM
Top 10 Market Share 2026/07
68.3%
Sexy Bikini Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sexy bikini listing on Amazon US in July 2026 is ASIN B0FLXTFJWL (Brand: CHICGAL), which sold 10,000 units at $7.26 apiece — equal to 36.9% of every unit tracked in this report and 5.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 18,500 units and $237,672 in July 2026 — 68.3% of unit volume and 50.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sexy Bikini' on Amazon
July 2026
Is 68.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0FLXTFJWL
CHICGAL 2 Pieces Women Beach Sarong Bathing Suit Sheer Bikini Swimsuit Cover Ups
10K
▲ 0.0%vs. prior month
$92K
latest month
12-month trend
B0CTKHLJ2Y
OZICERD String Bikini Tops for Women Bathing Suit Swim Tops Sexy Triangle Bikini Top Black
2K
▲ 0.0%vs. prior month
$20K
latest month
12-month trend
B0CBS3W42L
Fesciory Body Chain Jewelry for Women, Layered Waist Chain for Bikinis
1K
▲ 0.0%vs. prior month
$10K
latest month
12-month trend
B0CH3N9MJT
FINETOO 6 Pack Sexy Underwear for Women Silky Seamless No Show Panties Ladies Lace Bikini Lightweight Cheeky Hipster
1K
▲ 0.0%vs. prior month
$9.5K
latest month
12-month trend
B088FNMN1Y
Suvimuga Women Halter Triangle Bikini Set 2 Piece String Swimsuit
1K
▲ 0.0%vs. prior month
$25K
latest month
12-month trend
B0BWRBLDMS
geluboao Bikini Set for Women Solid V Neck Knot Front Push Up High Leg Thong Two Piece Swimsuit
1K
▲ 0.0%vs. prior month
$28.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Sexy Bikini Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CHICGAL is the best-performing sexy bikini brand in July 2026, moving 10,000 units across 1 ASIN for 54.1% of Top 10 volume. OZICERD follows with 2,000 units (10.8%), ahead of Fesciory on 1,000 units (5.4%).
With 10 brands splitting the Top 10 and 70.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.26 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CHICGAL
1 ASIN in Top 10
54.1%
Units
10K
Revenue
$92K
Avg. price
$7.26
B0FLXTFJWL
$7.26·★4.5·2.5K revsCHICGAL 2 Pieces Women Beach Sarong Bathing Suit Sheer Bikini Swimsuit Cover Ups
Units sold10K
OZICERD
1 ASIN in Top 10
10.8%
Units
2K
Revenue
$20K
Avg. price
$9.99
B0CTKHLJ2Y
$9.99·★4.3·1.7K revsOZICERD String Bikini Tops for Women Bathing Suit Swim Tops Sexy Triangle Bikini Top Black
Units sold2K
Fesciory
1 ASIN in Top 10
5.4%
Units
1K
Revenue
$10K
Avg. price
$9.99
B0CBS3W42L
$9.99·★3.4·236 revsFesciory Body Chain Jewelry for Women, Layered Waist Chain for Bikinis
Units sold1K
Trending Sexy Bikini Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0D9K6LQT9 booked 700 units at $19.99, with ▲ 250.0% MoM change. On the growth side, B0FSKG9BJF leads positive momentum with ▲ 200.0% MoM growth on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D9K6LQT9
Aqua Eve Halter Triangle Bikini Set Two piece Low Rise Swimsuit
Price
$19.99
Rating
4.3
Reviews
1.2K
Latest month sales
B07RWXBC8D
KIWI RATA Women's Cheeky Bikini Bottom Brazilian Cut Swimsuit Bottom Low Rise Strappy Bathing Suit Bottom
Price
$14.99
Rating
4.4
Reviews
737
Latest month sales
B0FSKG9BJF
YELAIVP Women's Plus Size Halter String Triangle Bikini Sets 3 Piece Swimsuits with Side Ruched Drawstring Cover Up
Unlock to view ASIN details and product titles
Price
$39.99
Rating
4.3
Reviews
78
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this sexy bikini report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card