Sensodyne Pronamel Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sensodyne Pronamel sales on Amazon US totaled 899,000 units in July 2026 (▼ 6.2% vs. the prior month), generating an estimated $14,927,810 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.4% of unit volume and 56.2% of revenue, while a typical listing is priced at $15.65. The keyword itself pulled 14,914 Amazon queries over the same period (▼ 6.1% MoM).
Zooming out to the 12-month window ending July 2026, the sensodyne pronamel Top 50 moved 9,851,700 units and $165,388,899 in cumulative sales — an average of 820,975 units and $13,782,408 per month. Monthly throughput topped out at 958,000 units in June 2026 and dipped to 475,000 in May 2026, leaving the latest reading 18.6% higher than August 2025.
Sensodyne Pronamel Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
899K
▼ 6.2% MoM
Monthly Revenue 2026/07
$14.9M
▼ 6.4% MoM
Top 10 Market Share 2026/07
53.4%
Sensodyne Pronamel Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sensodyne pronamel listing on Amazon US in July 2026 is ASIN B083JHCCV2 (Brand: Boka), which sold 100,000 units at $9.88 apiece — equal to 11.1% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 480,000 units and $8,394,000 in July 2026 — 53.4% of unit volume and 56.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sensodyne Pronamel' on Amazon
July 2026
Is 53.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B083JHCCV2
Boka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Ela Mint - 4 Oz, 1PK
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B07C1ZQ5ZY
Sensodyne Repair and Protect Whitening Toothpaste, 3.4 oz (Pack of 2) | Toothpaste for Sensitive Teeth and Cavity Prevention
60K
▲ 0.0%vs. prior month
$762K
latest month
12-month trend
B072YVWBXH
Aquasonic Black Series Ultra Whitening Toothbrush – ADA Accepted Electric Toothbrush- 8 Brush Heads & Travel Case – 40,000 VPM Electric Motor & Wireless Charging - 4 Modes w Smart Timer
60K
▲ 50.0%vs. prior month
$2.2M
latest month
12-month trend
B0DDCQ534S
Sensodyne Pronamel Gentle Whitening Fresh Mint Toothpaste, 4 oz (4 Pack) | Amazon Exclusive, For Sensitive Teeth, to Reharden and Strengthen Enamel, Fresh Mint, Protection Against Cavities, SLS Free
50K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B00JUJ1E0W
Tom's of Maine Antiplaque and Whitening Toothpaste, Peppermint, 2Pk, 5.5 oz | Fluoride Free, Freshens Breath, Fights Tartar Buildup, Vegan, No Animal Testing, No Artificial Colors or Flavors
40K
▼ 20.0%vs. prior month
$447.6K
latest month
12-month trend
B005IHSPLQ
Listerine Cool Mint Alcohol Free Mouthwash, Mild Mint, 33.8 fl. oz/1 L | Kills 99.9% of Germs That Cause Bad Breath, Less Intense Taste with No Burn, Dentist Recommended Oral Rinse
40K
▲ 0.0%vs. prior month
$253.2K
latest month
12-month trend
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Best Sensodyne Pronamel Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Sensodyne is the best-performing sensodyne pronamel brand in July 2026, moving 160,000 units across 4 ASINs for 33.3% of Top 10 volume. Boka follows with 100,000 units (20.8%), ahead of Aquasonic on 60,000 units (12.5%).
With 7 brands splitting the Top 10 and 66.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.88 to $29.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Sensodyne
4 ASINs in Top 10
33.3%
Units
160K
Revenue
$3M
Avg. price
$18.89
B07C1ZQ5ZY
$12.52·★4.8·48.7K revsSensodyne Repair and Protect Whitening Toothpaste, 3.4 oz (Pack of 2) | Toothpaste for Sensitive Teeth and Cavity Prevention
Units sold60KB0DDCRRBX2
$20.59·★4.8·5.9K revsSensodyne Extra Whitening Cool Mint Toothpaste - 4 Ounces, Pack of 4 | Amazon Exclusive, For Sensitive Teeth and Cavity Prevention, Cool Mint, Medicare Advantage OTC (MAOTC) Eligible
Units sold40KB0BM4H31S1
$17.97·★4.7·6.5K revsSensodyne Sensitivity Gum and Enamel Toothpaste, 3.4 Ounces x 3 | Triple Protection, Refreshing Fluoride Toothpaste, Mint Flavor, Helps Restore Gum Health, Rehardening The Enamel
Units sold30KB0CP62LWKP
$24.47·★4.7·6.1K revsSensodyne Clinical White Stain Protector Toothpaste, 3.4 oz x 3 | Clinically Proven Whitening for Sensitive Teeth, Stain Protector, 2 Shades Whiter Teeth
Units sold30K
Boka
1 ASIN in Top 10
20.8%
Units
100K
Revenue
$1.1M
Avg. price
$9.88
B083JHCCV2
$9.88·★4.5·61.1K revsBoka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Ela Mint - 4 Oz, 1PK
Units sold100K
Aquasonic
1 ASIN in Top 10
12.5%
Units
60K
Revenue
$2.2M
Avg. price
$29.95
B072YVWBXH
$29.95·★4.5·137.8K revsAquasonic Black Series Ultra Whitening Toothbrush – ADA Accepted Electric Toothbrush- 8 Brush Heads & Travel Case – 40,000 VPM Electric Motor & Wireless Charging - 4 Modes w Smart Timer
Units sold60K
Trending Sensodyne Pronamel Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0DK1VDQPC leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B0G7M6RX1M close behind at ▲ 60.0% MoM on 8K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DK1VDQPC
SENSODYNE PRONAMEL Kids Berry Twist Toothpaste, 4 oz (2 Pack) | Fluoride Anticavity Toothpaste for Ages 2+, Gentle On Enamel, Natural Berry Flavor With A Twist Of Mint, SLS Free
Price
$7.97
Rating
4.7
Reviews
2.1K
Latest month sales
B0G7M6RX1M
hello Whipped Mellow Mint Dream and Peppermint Stick Toothpaste Pack, Minty Adult Foam Toothpaste with Fluoride, SLS Free, Freshens Breath, Dreamy Foamy Texture, Fights Cavities, 2 Pack, 4.0 Oz Tubes
Price
$11.47
Rating
4.6
Reviews
360
Latest month sales
B072YVWBXH
Aquasonic Black Series Ultra Whitening Toothbrush – ADA Accepted Electric Toothbrush- 8 Brush Heads & Travel Case – 40,000 VPM Electric Motor & Wireless Charging - 4 Modes w Smart Timer
Unlock to view ASIN details and product titles
Price
$29.95
Rating
4.5
Reviews
137.8K
Latest month sales
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