Seitan Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Seitan sales on Amazon US totaled 127,200 units in July 2026 (▲ 7.1% vs. the prior month), generating an estimated $1,180,232 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.2% of unit volume and 47.2% of revenue, while a typical listing is priced at $11.51. The keyword itself pulled 15,794 Amazon queries over the same period (▲ 6.8% MoM).
Zooming out to the 12-month window ending July 2026, the seitan Top 50 moved 1,384,400 units and $12,652,922 in cumulative sales — an average of 115,367 units and $1,054,410 per month. Monthly throughput topped out at 130,850 units in April 2026 and dipped to 82,600 in May 2026, leaving the latest reading 19.5% higher than August 2025.
Seitan Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
127.2K
▲ 7.1% MoM
Monthly Revenue 2026/07
$1.2M
▲ 7.2% MoM
Top 10 Market Share 2026/07
54.2%
Seitan Market Share & Sales Concentration on Amazon US — July 2026
The most-sold seitan listing on Amazon US in July 2026 is ASIN B002863BIW (Brand: Bragg), which sold 10,000 units at $5.58 apiece — equal to 7.9% of every unit tracked in this report.
The Top 10 ASINs account for 69,000 units and $556,770 in July 2026 — 54.2% of unit volume and 47.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Seitan' on Amazon
July 2026
Is 54.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B002863BIW
Bragg Premium Nutritional Yeast Seasoning 4.5 Ounce (Packaging May Vary)
10K
▲ 0.0%vs. prior month
$56.3K
latest month
12-month trend
B00FTBGZTU
Wildwood Organic Super Firm Tofu, 16 OZ
10K
▲ 0.0%vs. prior month
$52.3K
latest month
12-month trend
B09C15QWT4
Impossible, Frozen Chicken Nuggets Plant Based, 13.5 Ounce
10K
▲ 25.0%vs. prior month
$73.2K
latest month
12-month trend
B000YN1JY4
Lightlife Original Organic Tempeh, 8 Oz
7K
▲ 16.7%vs. prior month
$30.9K
latest month
12-month trend
B000O6I9YY
Tofurky, Meatless Deli Slices Hickory Smoke, 5.5 Ounce
7K
▲ 16.7%vs. prior month
$31.7K
latest month
12-month trend
B0B2V9VBF2
Beyond Meat, Steak Plant Based Seared Tips, 10 Ounce
6K
▼ 14.3%vs. prior month
$46.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Seitan Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Lightlife is the best-performing seitan brand in July 2026, moving 11,000 units across 2 ASINs for 15.9% of Top 10 volume. Bragg follows with 10,000 units (14.5%), ahead of Wildwood on 10,000 units (14.5%).
Volume is spread across 8 brands, with the top three holding 44.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.49 to $5.58, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Lightlife
2 ASINs in Top 10
15.9%
Units
11K
Revenue
$53K
Avg. price
$5.49
B000YN1JY4
$4.99·★4.5·3K revsLightlife Original Organic Tempeh, 8 Oz
Units sold7KB071Y4ML3H
$5.99·★4.2·3.1K revsLightlife Foods Organic Tempeh Smoky Bacon, 6 OZ
Units sold4K
Bragg
1 ASIN in Top 10
14.5%
Units
10K
Revenue
$56.3K
Avg. price
$5.58
B002863BIW
$5.58·★4.7·9.4K revsBragg Premium Nutritional Yeast Seasoning 4.5 Ounce (Packaging May Vary)
Units sold10K
Wildwood
1 ASIN in Top 10
14.5%
Units
10K
Revenue
$52.3K
Avg. price
$5.49
B00FTBGZTU
$5.49·★4.7·4.1K revsWildwood Organic Super Firm Tofu, 16 OZ
Units sold10K
Trending Seitan Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B00PB8U7Y0 booked 4K units at $25.19, with ▲ 0.0% MoM change. On the growth side, B07G4XNC45 leads positive momentum with ▲ 200.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00PB8U7Y0
Anthony's Vital Wheat Gluten, 4 lb, Vegan, Non GMO, Keto Friendly, Low Carb
Price
$25.19
Rating
4.8
Reviews
19K
Latest month sales
B071Y4ML3H
Lightlife Foods Organic Tempeh Smoky Bacon, 6 OZ
Price
$5.99
Rating
4.2
Reviews
3.1K
Latest month sales
B07G4XNC45
Wildbrine Mediterranean Fermented Chickpea Salad 20 oz Jar
Unlock to view ASIN details and product titles
Price
$8.99
Rating
2.8
Reviews
19
Latest month sales
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