Seed Starter Tray Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Seed Starter Tray sales on Amazon US totaled 29,900 units in July 2026 (▼ 15.2% vs. the prior month), generating an estimated $453,780 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.2% of unit volume and 55.9% of revenue, while a typical listing is priced at $18.69. The keyword itself pulled 39,276 Amazon queries over the same period (▲ 33.6% MoM).
Zooming out to the 12-month window ending July 2026, the seed starter tray Top 50 moved 596,400 units and $9,703,867 in cumulative sales — an average of 49,700 units and $808,656 per month. Monthly throughput topped out at 131,300 units in March 2026 and dipped to 20,900 in August 2025, leaving the latest reading 43.1% higher than August 2025.
Seed Starter Tray Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
29.9K
▼ 15.2% MoM
Monthly Revenue 2026/07
$453.8K
▼ 9.8% MoM
Top 10 Market Share 2026/07
59.2%
Seed Starter Tray Market Share & Sales Concentration on Amazon US — July 2026
The most-sold seed starter tray listing on Amazon US in July 2026 is ASIN B087F4XHFS (Brand: Miracle-Gro), which sold 4,000 units at $10.38 apiece — equal to 13.4% of every unit tracked in this report.
The Top 10 ASINs account for 17,700 units and $253,553 in July 2026 — 59.2% of unit volume and 55.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Seed Starter Tray' on Amazon
July 2026
Is 59.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B087F4XHFS
Miracle-Gro Indoor Potting Mix for Seed Starting, 8 qt. (2-Pack) | For Starting Vegetable, Flower, and Herb Seeds Indoors, Excellent for Cuttings
4K
▲ 0.0%vs. prior month
$40.8K
latest month
12-month trend
B09S7YL4QV
Burpee SuperSeed 36-Cell Reusable Seed Starting Tray for Indoor Seedlings | Flexible silicone cells pop out seedlings for easy transplanting. Ideal for starting vegetable, flower and herb seeds indoor.
4K
▼ 50.0%vs. prior month
$38.7K
latest month
12-month trend
B0CRDT1NHR
30 Pack Clear Nursery Plant Pots, 3.5/4/5 In with Drainage Holes, 20 Labels | High Transparency (Clear View of Root Growth), Variety Pack, Good Drainage, 20 Pack Easy-ID Plant Labels
2K
▲ 0.0%vs. prior month
$19.8K
latest month
12-month trend
B0BD7SXKHC
Kitmiido Seed Sprouting Kit, 2 Large Wide Mouth Mason Jars with Sprout Lids, Blackout Sleeves, Drain Tray, Stainless Steel Stand, Sprouts Growing Kit for Bean, Broccoli, Alfalfa (Yellow+Green)
2K
▲ 100.0%vs. prior month
$45.2K
latest month
12-month trend
B07R9S38VX
Gardzen 5-Set Seed Starter Tray Kits, Durable Plant Germination Trays with Humidity Vented Domes and Bases, Ideal for Seed Starting, Indoor Gardening, and Greenhouse (Total 200 Cells) | Durable Plant Germination Kit with Humidity Control Domes for Indoor Gardening, Greenhouse and Starting Seeds
1K
▲ 11.1%vs. prior month
$18.2K
latest month
12-month trend
B0B75GYZT4
Premium Sprouting Jar Kit 2-Wide Mouth Mason Jars with Mesh Sprout Lids | Sprouting Blackout Sleeves,Stand,Drip Tray, Professional Seed Sprouting Kit for Mung Bean, Alfalfa,Broccoli Sprout Growing
1K
▲ 0.0%vs. prior month
$27K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Seed Starter Tray Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Miracle-Gro is the best-performing seed starter tray brand in July 2026, moving 4,000 units across 1 ASIN for 22.6% of Top 10 volume. Burpee follows with 4,000 units (22.6%), ahead of WandaQueen on 2,000 units (11.3%).
Volume is spread across 10 brands, with the top three holding 56.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.98 to $11.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Miracle-Gro
1 ASIN in Top 10
22.6%
Units
4K
Revenue
$40.8K
Avg. price
$10.38
B087F4XHFS
$10.38·★4.6·8.9K revsMiracle-Gro Indoor Potting Mix for Seed Starting, 8 qt. (2-Pack) | For Starting Vegetable, Flower, and Herb Seeds Indoors, Excellent for Cuttings
Units sold4K
Burpee
1 ASIN in Top 10
22.6%
Units
4K
Revenue
$38.7K
Avg. price
$11.97
B09S7YL4QV
$11.97·★4.5·6.1K revsBurpee SuperSeed 36-Cell Reusable Seed Starting Tray for Indoor Seedlings | Flexible silicone cells pop out seedlings for easy transplanting. Ideal for starting vegetable, flower and herb seeds indoor.
Units sold4K
WandaQueen
1 ASIN in Top 10
11.3%
Units
2K
Revenue
$19.8K
Avg. price
$9.98
B0CRDT1NHR
$9.98·★4.6·1.7K revs30 Pack Clear Nursery Plant Pots, 3.5/4/5 In with Drainage Holes, 20 Labels | High Transparency (Clear View of Root Growth), Variety Pack, Good Drainage, 20 Pack Easy-ID Plant Labels
Units sold2K
Trending Seed Starter Tray Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B07R9S38VX booked 1K units at $18.99, with ▲ 11.1% MoM change. On the growth side, B086X2Z8P8 leads positive momentum with ▲ 133.3% MoM growth on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07R9S38VX
Gardzen 5-Set Seed Starter Tray Kits, Durable Plant Germination Trays with Humidity Vented Domes and Bases, Ideal for Seed Starting, Indoor Gardening, and Greenhouse (Total 200 Cells) | Durable Plant Germination Kit with Humidity Control Domes for Indoor Gardening, Greenhouse and Starting Seeds
Price
$18.99
Rating
4.5
Reviews
8.8K
Latest month sales
B08XYKF6XB
Seed Starter Tray with Peat Pellets, Black Seeding Starter Trays for Plant | 4 Trays (48 Cells) + 50 Organic Peat Pellets For Vegetables, Flowers & Herb Seed Starting, For Indoor & Outdoor Planting
Price
$16.99
Rating
4.3
Reviews
1.2K
Latest month sales
B086X2Z8P8
Bonviee 5-Pack Seed Starter Trays, Humidity Dome, Base, 12-Cell Tray, Black | Adjustable Vents Control Humidity & Temperature, Clear Trays Monitor Roots Without Disturbing Seedlings, Ideal for Indoor Use
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.4
Reviews
5.6K
Latest month sales
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