Seed Starter Tray Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Seed Starter Tray sales on Amazon US totaled 28,950 units in July 2026 (▼ 16.2% vs. the prior month), generating an estimated $429,527 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.4% of unit volume and 54.6% of revenue, while a typical listing is priced at $19.47. The keyword itself pulled 39,367 Amazon queries over the same period (▲ 22.0% MoM).
Zooming out to the 12-month window ending July 2026, the seed starter tray Top 50 moved 593,400 units and $9,711,314 in cumulative sales — an average of 49,450 units and $809,276 per month. Monthly throughput topped out at 131,900 units in March 2026 and dipped to 20,550 in August 2025, leaving the latest reading 40.9% higher than August 2025.
Seed Starter Tray Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
28.9K
▼ 16.2% MoM
Monthly Revenue 2026/07
$429.5K
▼ 11.0% MoM
Top 10 Market Share 2026/07
60.4%
Seed Starter Tray Market Share & Sales Concentration on Amazon US — July 2026
The most-sold seed starter tray listing on Amazon US in July 2026 is ASIN B087F4XHFS (Brand: Miracle-Gro), which sold 4,000 units at $10.38 apiece — equal to 13.8% of every unit tracked in this report.
The Top 10 ASINs account for 17,500 units and $234,555 in July 2026 — 60.4% of unit volume and 54.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Seed Starter Tray' on Amazon
July 2026
Is 60.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B087F4XHFS
Miracle-Gro Indoor Potting Mix for Seed Starting, 8 qt. (2-Pack) | For Starting Vegetable, Flower, and Herb Seeds Indoors, Excellent for Cuttings
4K
▲ 0.0%vs. prior month
$40.8K
latest month
12-month trend
B09S7YL4QV
Burpee SuperSeed 36-Cell Reusable Seed Starting Tray for Indoor Seedlings | Flexible silicone cells pop out seedlings for easy transplanting. Ideal for starting vegetable, flower and herb seeds indoor.
4K
▼ 50.0%vs. prior month
$38.7K
latest month
12-month trend
B0CRDT1NHR
30 Pack Clear Nursery Plant Pots, 3.5/4/5 In with Drainage Holes, 20 Labels | High Transparency (Clear View of Root Growth), Variety Pack, Good Drainage, 20 Pack Easy-ID Plant Labels
2K
▲ 0.0%vs. prior month
$19.8K
latest month
12-month trend
B0BD7SXKHC
Kitmiido Seed Sprouting Kit, 2 Large Wide Mouth Mason Jars with Sprout Lids, Blackout Sleeves, Drain Tray, Stainless Steel Stand, Sprouts Growing Kit for Bean, Broccoli, Alfalfa (Yellow+Green)
2K
▲ 100.0%vs. prior month
$45.2K
latest month
12-month trend
B0D9B9PJSZ
Back to The Roots Organic Seed Starting, Compressed Block expands to 12 Quarts, Made for Herbs, Veggies, Flowers
1K
▲ 0.0%vs. prior month
$9.8K
latest month
12-month trend
B07R9S38VX
Gardzen 5-Set Seed Starter Tray Kits, Durable Plant Germination Trays with Humidity Vented Domes and Bases, Ideal for Seed Starting, Indoor Gardening, and Greenhouse (Total 200 Cells)
1K
▲ 11.1%vs. prior month
$18.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Seed Starter Tray Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Miracle-Gro is the best-performing seed starter tray brand in July 2026, moving 4,000 units across 1 ASIN for 22.9% of Top 10 volume. Burpee follows with 4,000 units (22.9%), ahead of WandaQueen on 2,000 units (11.4%).
Volume is spread across 10 brands, with the top three holding 57.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.98 to $11.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Miracle-Gro
1 ASIN in Top 10
22.9%
Units
4K
Revenue
$40.8K
Avg. price
$10.38
B087F4XHFS
$10.38·★4.6·8.9K revsMiracle-Gro Indoor Potting Mix for Seed Starting, 8 qt. (2-Pack) | For Starting Vegetable, Flower, and Herb Seeds Indoors, Excellent for Cuttings
Units sold4K
Burpee
1 ASIN in Top 10
22.9%
Units
4K
Revenue
$38.7K
Avg. price
$11.97
B09S7YL4QV
$11.97·★4.5·6.1K revsBurpee SuperSeed 36-Cell Reusable Seed Starting Tray for Indoor Seedlings | Flexible silicone cells pop out seedlings for easy transplanting. Ideal for starting vegetable, flower and herb seeds indoor.
Units sold4K
WandaQueen
1 ASIN in Top 10
11.4%
Units
2K
Revenue
$19.8K
Avg. price
$9.98
B0CRDT1NHR
$9.98·★4.6·1.7K revs30 Pack Clear Nursery Plant Pots, 3.5/4/5 In with Drainage Holes, 20 Labels | High Transparency (Clear View of Root Growth), Variety Pack, Good Drainage, 20 Pack Easy-ID Plant Labels
Units sold2K
Trending Seed Starter Tray Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B07R9S38VX booked 1K units at $16.99, with ▲ 11.1% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07R9S38VX
Gardzen 5-Set Seed Starter Tray Kits, Durable Plant Germination Trays with Humidity Vented Domes and Bases, Ideal for Seed Starting, Indoor Gardening, and Greenhouse (Total 200 Cells)
Price
$16.99
Rating
4.5
Reviews
8.8K
Latest month sales
B08XYKF6XB
Seed Starter Tray with Peat Pellets, Black Seeding Starter Trays for Plant | 4 Trays (48 Cells) + 50 Organic Peat Pellets For Vegetables, Flowers & Herb Seed Starting, For Indoor & Outdoor Planting
Price
$16.99
Rating
4.3
Reviews
1.2K
Latest month sales
B0DP5CMGYH
Dalzom® 60Pcs 3.1” Peat Pots with 60Pcs Plant Labels, Biodegradable Pots for Seedlings with Drainage Holes, Garden Plant Nursery Pots Seed Starting Trays
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.5
Reviews
822
Latest month sales
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