Security Shirt Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

ASIPHITU is the best-performing security shirt brand in July 2026, moving 2,000 units across 1 ASIN for 23.3% of Top 10 volume. French Toast follows with 1,200 units (14.0%), ahead of MAGCOMSEN on 1,000 units (11.6%).

Volume is spread across 9 brands, with the top three holding 48.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.95 to $14.98, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01DSQNCF2 booked 400 units at $10.00, with ▲ 300.0% MoM change. On the growth side, B0DR7YCBJM leads positive momentum with ▲ 150.0% MoM growth on 1K units, with B0D5B2LKMZ close behind at ▲ 100.0% MoM on 100 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.